Erin Cronin (Vecchi) Email & Phone Number

New York, United States

New York City Metropolitan Area

New York, New York, United States

• Served as Senior Project Manager on the team that launched Mounjaro, Med Ad News’ 2022 Launch of the Year.
• Execute complex digital projects, including websites, IVAs, and apps, as well as moderate digital and print tactics.
• Work with account and functional leads to develop scopes of work, timing, and pricing based on regulatory requirements.
• Oversee and mentor junior/intermediate Project Managers in their management of print and moderate digital tactics.
• Actively engage with Associate Project Managers and Project Coordinators on day-to-day project challenges, solutions, creative and strategic thinking, and overall support.
• Partner with Account Management to track and report project burn rates.

Greater New York City Area

• Created a comprehensive training program to better onboard new hires while working remotely.
• Ran a series of engaging trainings for new hires to ensure a smooth onboarding.
• Functioned as hub of all project execution, partnering closely with account and creative teams.
• Headed print and digital tactics including sales aids, social media, website development and updates, and convention pieces.
• Generated scopes of work, timing, and cost based on business, user, regulatory and functional requirements.
• Implemented and managed project plans, including timelines and estimates, across all departments.

Greater New York City Area

• Managed print and smaller digital tactics from ideation to completion
• Created and maintained internal status reports, providing key information to internal teams
• Developed project timelines and job estimates for both print and digital projects
• Managed and coordinated daily workflow including the escalation of challenges to ensure adherence to project timelines
• Assigned and tracked project resources in the project management platform (WorkFront)
• Routed work through agency via digital routing platform to gain feedback and approvals

Greater New York City Area

• Served as the day-to-day account contact for marketing and advertising multi-faceted recruitment strategies across several diverse clients
• Managed social media planning to ensure maximum brand presence across various social media platforms
• Developed campaign strategies and media plans tailored to each client’s individual needs and budgets
• Coordinated with creative teams to gather and manage creative assets for use across client campaigns
• Effectively composed, reviewed, and edited content for websites, landing pages, digital marketing (social, mobile, email, banner), and print ads to deliver concise content and on brand messaging
• Lead weekly meetings with clients to discuss works in progress, assess needs, and identify growth opportunities

• Reviewed buy specification and requested station avails as required
• Analyzed syndicated research to determine best networks/programs for target audiences
• Ordered schedules, obtained confirmations, and provided negotiation assistance
• Inputted and stewarded the client’s national broadcast schedules – including season-to-dates and post-analyses
• Compiled and maintained weekly tracking reports to ensure appropriate spots ran
• Monitored program content screenings to meet client expectations/ preferences

Melville, NY

• Developed display ad copy and creative concepts to cultivate awareness for local businesses
• Facilitated advertising campaigns on both print and digital platforms
• Executed concise presentations, negotiated competitive rates, and pitched/ won new business
• Maintained positive working relationships with clients and internal departments to fulfill advertising initiatives and retain existing business
• Monitored competitive media and identified opportunities to increase market shares

Carle Place, NY

• Created multiple company social media pages
• Maintained and updated social media pages, accounts, and posts to ensure competitive position
• Wrote and prepared customer contracts
• Scheduled appointments, developed estimates, coordinated mailings
• Provided outstanding customer service and support to clients

330 Powell Avenue Newburgh, NY

• Utilized software programs such as Brandlogic to enhance website and Basecamp tocoordinate tasks with multiple stakeholders
• Edited web content to maintain current information
• Recruited students to contribute stories of interest for campus blog
• Revised brochures, handouts, flyers, posters to ensure effectiveness and accuracy

Master'S Degree, Management, 3.95

Activities and Societies: • Phi Kappa Phi • Beta Gamma Sigma• Focus in Business Communications • Responsible Business Leadership.

Bachelor Of Arts (B.A.), Majors: English And Communications/Journalism Minor: Theatre

Activities and Societies: • Editor and Chief, Co-Founder of Mount Messenger Newspaper • Campus Theatrical Productions • Player in Improv.

Irish Literature