Most recently at Spark, I have brought my passion and leadership to the Content Practice. Helping to build and lead a 140+ member team across the US responsible for creatively solving complex business problems via content connections that drive behavior by understanding consumer expectations and desires. Answering the question: “what are the needs, wants, and passions of our consumer?”—not "what must the brand say about itself?" It is with that starting point the team creates content experiences that identify a unique role for a brand/product within the experience to drive a disproportionate impact on results. Example of bands over the years; Starbucks, Campbell's, Kimberly Clark, Discover, Red Lobster, Sherwin Williams, Dole, Kao, Crate & Barrel, Bel Brands, Brown Forman, Molson Coors and many more. 2017 Broadcast & Cable’s 20 under 40 Next Wave of Leaders2019 FOMNA Judge

Starcom IP > Pixel > LiquidThread > Spark

LiquidThread is the global content expertise within Publicis Media specializing in cross platform, custom experiences. -Co-led the launch of LiquidThread brand: brand identity, naming, logo development, website design, industry positioning and multi-year vision-Led a team focusing on branded content, custom integrations, original programming, social marketing, experience creation and development, and thought leadership across Chicago & NY-Oversee strategy and creative for branded experiences-strategy, design, UX, wire frames, SEO integration, production and usability-Manage team of strategists, producers, art directors, copy writers, developers and designers -Responsible for effective management of accounts’ P&L, including reconciliation, quarterly revenue updates and freelance tracking and budgeting-Clients: Allstate, Feeding America, LEGO, Samsung Global, Beam Suntory, GM Recent campaigns of note:Pedigree | Annie the Musical • Silver Cannes Winner for Branded content–only media agency to win this category• Led digital strategy, content creation and execution across both Pedigree & Annie social platforms and websites• To date the program has raised $1MM for the Pedigree Foundation and delivered 5x the brand’s investmentLEGO | MOM.me/playroom• Custom website created in collaboration with Berman Braun and AOL• "The Play Room" is an industry first custom section built within Mom.me website created for Moms with young children to get play ideas, inspired by DUPLO• Designed and developed over 150 pieces of content including custom videos, editorial, co-produced, product reviews, blog posts, social activationSkinnygirl Cocktails | Awards Season Integration• Shorty Award for Best Use of Social Media for Television• Six week social activation leading up to a custom integration live during E!’s Oscars After Party• 3rd most retweeted brand during the Oscars through a promoted tweetsee more work samples at: bit.ly/vogelwork

Nestled inside Publicis Media (formerly, Starcom MediaVest Group), was an industry awarded, boutique digital creative agency. After 7 years of building custom creative solutions within a digital media and innovation team, joined Pixel to focus on original branded asset creation. -Secured the first independent client -Co-managed 25+ employees across all agency disciplines-Key contributor to revenue growth of over 400 percent in four years-Led and participated in new business pitches and wins-Served as client director and strategy lead on accounts that included Sara Lee, Western Union, Allstate, Feeding America, LEGO, ESPN, Museum of Science & Industry, Champion, University of Chicago Medical Center, USA Network-Oversaw the launch of multiple websites, blogs, mobile applications and rich media banner campaignsSpeaker: AdTech

I began my career at Starcom in 1999 as an intern. Joined Starcom IP as one of the first 20 employees, after 6+ years I spent a year as an Activation Director at Starcom. -Oversee team responsible for developing and integrating digital programs for clients. Includes digital only programs, cross-media integration, gaming, WOM, wireless and DR.-Managed 25+ multi-disciplined team members across digital, television, print and local planning and execution-Managed and negotiated multimillion-dollar integration plans with Sara Lee, DreamWorks, AOL and Mark Burnett Productions integrating brands into exclusive Shrek the Third and Flushed Away experiences-Involved in many industry firsts; creating the first rich media campaign to incorporate local circulars, broadband upfront, coupon redemption study -In 2003, Media Magazine named Starcom IP “Innovative Agency of the Year,” and in 2004 the agency was named “Interactive Agency of the Year” by OMMA Magazine, a Media edition focused on online media, marketing and advertising-De facto historian of Starcom IPPast clients inlcude: Sara Lee Food & Beverage, Hallmark, Crayola, Walgreens, Hanes Inc., StorageTek, McDonald's, Sony Entertainment