Erin Way Email and Phone Number

Data-Driven Strategy: Develop and maintain systems to track member engagement, event participation, and key metrics, providing actionable insights to enhance organizational performance.Process Optimization: Identify inefficiencies in workflows and implement new systems, technologies, and streamlined processes to improve operational efficiency.CRM and Technology Integration: Support integration and maintenance of platforms like CRM/AMS (Impexium), collaborate with vendors to architect digital tools, and train staff on new systems.Member Engagement: Design data-driven lifecycle campaigns, including new member onboarding, win-back strategies, and expiring member outreach, improving retention and satisfaction.Event Analysis: Analyze event data to assess promotional strategies and participant engagement, refining efforts to maximize impact.Collaborative Leadership: Partner with cross-functional teams to document and present current and future workflows, driving alignment and operational success.

Strategic Leadership: Revitalized marketing efforts for the first time in over a decade, developing and executing comprehensive strategies across three divisions and six brands.Brand Growth and Awareness: Led multi-channel campaigns to increase brand visibility and drive sales growth.New Product Launches: Oversaw successful rollouts of new products, ensuring alignment across divisions and markets.Trade Show Excellence: Designed and executed standout trade show presences at National Groundwater Week, earning consistent praise for delivering the best experiences year after year.Community Engagement: Strengthened local relations and spearheaded initiatives, including planning and executing the company's 150th anniversary celebration.Organizational Alignment: Fostered collaboration across divisions to improve alignment and establish consistent marketing practices.

Strategic Market Expansion: Led marketing initiatives to build awareness and generate demand in expansion and overbuild markets, achieving pre-launch and post-launch goals.Integrated Advertising Campaigns: Developed and managed full advertising strategies across print, out-of-home, digital, and OTT channels to maximize reach and impact in new markets.Marketing and Awareness Planning: Executed comprehensive marketing plans, including creative direction, messaging, and vendor collaboration, tailored to each market's unique needs.Communication Strategies: Designed and implemented targeted communication strategies to engage customers, businesses, and municipalities, fostering strong relationships and community support.Retail Strategy Development: Established retail strategies and processes to support market launches and drive customer engagement.Creative and Brand Leadership: Directed the creation of compelling marketing materials to ensure alignment with brand goals and market objectives.

Go-to-Market Strategy: Managed marketing and communications for product rollouts across all TDS business units, ensuring seamless execution of go-to-market strategies for product enhancements.Cross-Functional Collaboration: Partnered with cross-functional teams to create sales tools and customer materials, maintaining brand consistency and accuracy.Sales Program Management: Developed, analyzed, implemented, and tracked engaging sales programs to drive business growth.Strategic Communication: Oversaw the creation of clear, targeted messaging to support product initiatives and enhance customer engagement.

Membership Growth: Promoted AFCC programs and publications, doubling membership during my tenure.Strategic Marketing: Created and executed marketing campaigns, fundraising materials, and organizational communications.Revenue Development: Developed and expanded conference exhibit, sponsorship, and advertising programs, driving new revenue streams.Digital Engagement: Managed social media and edited the AFCC eNEWS, enhancing member communication and engagement.Fundraising Leadership: Oversaw fundraising initiatives, scholarship programs, and annual silent auction as staff liaison to the Resource Development Committee.Recognition Programs: Coordinated nomination processes and awards as staff liaison to the Awards Committee.Creative Direction: Ghostwrote communications and shaped the organization’s brand voice and marketing materials.

Identify news stories related to intellectual freedom. Provide context and create summaries to OIF membership. Manage OIF's listserv. Create weekly blog posts.