•Designed and executed print and digital communication approaches and tools to effectively reach target audiences.•Coordinated updates to the intranet, website, and social media platforms in collaboration with the digital team.•Developed, implemented, and assessed internal and external communications and outreach plans to support CIUSSS communication goals and initiatives.•Conceptualized and strategized communications plan deployment for the organisation's 811 Health Information Hotline service, to provide accessible healthcare information to the public.•Provided strategic communications guidance to various CIUSSS teams by ensuring alignment with organizational mission.•Wrote articles for internal and external communication channels to disseminate information and updates.

Organized and facilitated interviews between media representatives and artists while maintaining a comprehensive press review.•Coordinated production of promotional materials generated by third parties and partners of the company by maintaining brand integrity and messaging coherence.•Managed and regularly updated the company website by certifying the accuracy of content and functionality.•Managed all content on the company’s social media platforms: Facebook, Instagram, and LinkedIn.•Produced promotional materials for the company, including the press kit for the company’s latest production, Reckless Underdog.•Curated content for and administered the distribution of a monthly newsletter by engaging with subscribers and promoting company updates and events.

- Servicing existing accounts, obtaining orders, and establishes new accounts by planning andorganizing daily work schedule to call on existing or potential sales outlets.- Tailoring content of sales presentations to client’s needs.- Focusing sales efforts by studying existing and potential volume of dealers.- Consistently striving for creative, new sales approaches for B2B customers- Keeps management informed by submitting activity and results reports, such as daily call reports,weekly work plans, and monthly and annual territory analyses.- Monitoring competition by gathering current marketplace information on products and pricing- Resolving customer complaints by investigating problems, developing solutions, preparingreports, and making recommendations to management.- Maintaining records on area and customer sales.

•Strategized and executed advertising campaigns and administered all media partnerships to maximize exposure and engagement.•Supervised the design of the project's website, created content and managed a full events calendar spanning all of 2020.•Wrote and translated various communications materials, including web content, newsletters, and press releases to effectively communicate key messages to diverse audiences.•Managed all social media coverage of the Canada FBM2020 launch event at the Frankfurt Book Fair in 2019 by leveraging digital platforms to generate excitement and grow followers.•Played a pivotal role in designing the branding and communication strategy for the international initiative promoting Canada's presence as Guest of Honour at the Frankfurt Book Fair in 2020.

Develop and implement national acquisition marketing campaigns in collaboration with Cogeco's advertising agency and internal clients (Product, Web, Strategic Planning, Regional Sales, TV Cogeco), as well as customer base campaigns and communications, for Cogeco Business Solutions. Manage the production and distribution of promotional tools for the Sales team. • Lead the creative direction of agency in the development of branding for new Business Solutions products, such as Business+, Start Up Bundles, and Business Bundles; • Lead the creative direction of agency in production and media planning for six mass campaigns in both Ontario and Quebec; • Managed all communications and sales collateral updates for Internet service upgrade communications to existing clients in both provinces; • Managed production of various upsell and cross sell campaigns to existing clients in both provinces from 2012-2013;• Gathered information and analyzed results to optimize the performance of all campaigns.

- Direct the strategy and implementation of the local media plan, in both French and English markets, including all promotional activities. Provide feedback and direction to advertising agency, on all creative concepts and productions for both TOHU and the Festival. Manage the content and update of the Festival website.• Negotiated over $250,000 in additional advertising with media partnerships for Montréal Complètement Cirque 2012 edition, developing new partnerships with Anglophone media; • Supervised and managed the marketing campaign for Montréal Complètement Cirque 2012 edition;• Supervised and managed the marketing campaign for two seasons of programming at la TOHU;• Managed a team of two marketing coordinators and 2 interns for both TOHU and the Festival;• Developed and executed all marketing and promotions for related visual arts, family, and community programming at the centre.

Managed client services for: Cinéma Excentris, Èquiterre, Fondation du Dr. Julien, Fonderie Darling, Fruits & Passion, Neuf Architects, Société de développement Angus, Ville de Montréal.

Direct the strategy and implementation of the global media plan, including the negotiation of all media partnerships and all promotional activities. Write, edit and approve all promotional and marketing materials, both offline and online. Manage the design, content and layout for the festival website and for the 60-page festival program. Manage the production of all video documentation for the festival. Accomplishments:• Promoted from Communications Manager to Director position in January 2011;• Raised attendance levels by 50% in 2011 compared to that of 2010;• Negotiated all North American and local media partnerships, worth over $200,000 of advertising internationally and $20,000 locally;• Set-up and ran 12 contests with MUTEK media partners, generating over 5500 new subscribers to MUTEK newsletter, as well as thousands of dollars in additional advertising value;• Managed employees for Marketing/Communications, Graphic Design and Web departments, consisting of 3-5 employees/interns each;• Coordinated all content for both the Festival website, as well as content for the Festival’s program guide in both 2010 and 2011;• Oversaw promotional campaign on Facebook that doubled number of fans in 2011, from 4500 to 9000;• Represented the Festival in various North-American markets for both 2010 and 2011 Avant_MUTEK promotional tours, as well as internationally at the Sonar Festival in Barcelona and the c/o pop conference in Cologne in 2010.

Temporary contract

Temporary contract

6 month contract

Temporary contract

Develop and implement marketing and communication plans for six international media industry related events: Banff World Television Festival (Banff), Just Comedy (Just for Laughs industry event, Montreal), nextMEDIA digital media conference (Toronto/Banff), History Makers 2009 (New York City). Planned and managed media relations strategy for each event and managed on site media relations. Directed the design and production of all event and company related collateral. Write, edit and produce all external communications for events, both offline and online. Conceive creative concepts and copy for marketing campaigns. Produce content for live web casting of both Just Comedy and nextMEDIA events in 2008Accomplishments: • Negotiated contra deals with media publications and industry associations to obtain upwards of $100,000 in additional advertising value on each event • Obtained extensive press coverage for Achilles’ events• Assisted in re-structuring and re-staffing of marketing/communications department • Directed a team of six staff, including marketing, web, graphic design and PR support

Write and execute all external communications and advertising campaigns for Performing Arts and Visual Arts related programming. Manage Web communications – copywriting, editing, design and updates. Brand positioning and management for performing arts and visual arts programs. Manage print production and material distribution for Performing Arts and Visual Arts programs. Manage and evaluate volunteers and interns working in the marketing department, contributing to departmental operations. Accomplishments:• Negotiated over $100, 000 in additional advertising value with media partnerships for World Stage 2008 • Conceived the marketing campaign concept and copy for World Stage 2008 materials• Created and managed the marketing campaign for The Spiegel Show, which was held over after a 10-day sold out run at the Luminato Festival, through until August 2007• Launched and branded the centre’s New World Stage programme in 2007, re-introducing the centre’s signature brand into the market• Launched and managed the marketing campaign for NextSteps dance series, raising the centre’s dance profile and increasing sales for local dance companies across the city by an average of 20%• Developed and executed all marketing and promotions for related performing arts and visual arts programming and programming partnerships, strengthening relationships within the arts community, and drawing a diversity of audiences to the centre

NOTE: 1-year contractCoordinated all marketing and promotions for the company's arts programming, fundraising events, and bi-annual international conference on creativity. Managed 15,000 membership database. Updated and provided content for website and e-newsletters on a regular basis.

NOTE: Temporary contractHeaded all communications and promotions for www.terminus1525.ca, a free, on-line studio for emerging Canadian artists.Coordinated national launch and communications for multi-media DVD co-production with the National Film Board, entitled -40.

NOTE: DFAIT grantRepresented the festival both during its 2003 edition in Montreal, as well as throughout festivals in Europe in the summer of 2003.