Erin Wicker

Erin Wicker Email and Phone Number

Founder and CEO of The Marketing Mix @ The Marketing Mix
Sarasota, FL, US
Erin Wicker's Location
Sarasota, Florida, United States, United States
Erin Wicker's Contact Details
About Erin Wicker

Strategic marketing leader with over 20 years of experience driving client success, revenue growth, and team performance. I specialize in building strong client relationships, delivering cross-platform marketing strategies, and leading high-performance teams to achieve measurable results. My expertise spans digital and traditional marketing, client retention, and operational excellence, backed by a proven track record of elevating businesses across industries.Currently serving as EVP of Account Service at Epic Strategies, I’ve enhanced client satisfaction and retention by 70% through strategic onboarding, personalized support, and innovative marketing approaches. I lead and mentor account executives, fostering a culture of continuous growth and excellence while delivering tailored solutions that drive ROI. My ability to implement effective KPIs and optimize engagement strategies has resulted in significant client and revenue growth.Previously, I founded and operated Wild Orange Boutique, a successful retail business recognized as "Best Shop in Branson" for three consecutive years. Leveraging digital marketing strategies, I grew sales by 64% during the pandemic and managed every aspect of the business, culminating in a profitable exit.As Digital Marketing Director for Titanic Museum Attraction, I earned the Missouri Division of Tourism Marketing Campaign Award for developing a globally recognized campaign. My tenure also included growing social media engagement to over 100,000 followers and managing a cross-functional marketing team.With a Bachelor’s degree in Marketing from Texas State University and certifications in Shopify Sales, my expertise includes SEO/SEM, social media marketing, client success management, and team leadership. Platforms I work with include Monday.com, Teamwork, Google Workspace, Hubspot, and Shopify.I’m passionate about driving client success, fostering team growth, and crafting marketing strategies that deliver exceptional results. Let’s connect to explore how I can help your business thrive!

Erin Wicker's Current Company Details
The Marketing Mix

The Marketing Mix

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Founder and CEO of The Marketing Mix
Sarasota, FL, US
Website:
themktmix.com
Employees:
1
Erin Wicker Work Experience Details
  • The Marketing Mix
    Founder And Ceo Of The Marketing Mix
    The Marketing Mix
    Sarasota, Fl, Us
  • Epic Strategies
    Evp, Account Service
    Epic Strategies Mar 2024 - Present
    Springfield, Missouri, United States
    Provide strategic direction and guidance to the account service department, aligning activities with the agency's business strategy and objectives. Develop and communicate a clear vision for the department's role in achieving overall agency goals. Provide ongoing support, coaching, and professional development opportunities to help account executives excel in their roles. Oversee the management of client relationships and ensure that account executives effectively address client needs… Show more Provide strategic direction and guidance to the account service department, aligning activities with the agency's business strategy and objectives. Develop and communicate a clear vision for the department's role in achieving overall agency goals. Provide ongoing support, coaching, and professional development opportunities to help account executives excel in their roles. Oversee the management of client relationships and ensure that account executives effectively address client needs, concerns, and expectations. Foster strong, long-term partnerships and drive client satisfaction and retention. Monitor the execution of client projects and campaigns, ensuring they are delivered on time, within budget, and in accordance with client objectives and agency standards. Guide account executives in identifying opportunities for upselling and cross-selling services to existing clients. Assist them in thinking strategically about their clients' businesses, identifying areas for growth, and discovering opportunities where our services can help increase revenue. Encourage account executives to take a big-picture approach with clients, analyzing their business goals and objectives to uncover gaps or areas for improvement that align with our offerings. Establish key performance indicators (KPIs) to measure the effectiveness of account service operations and client engagements. Analyze performance data and client feedback to identify areas for improvement and optimization, implementing strategic adjustments to drive continuous improvement. Develop and manage departmental budgets, ensuring efficient allocation of resources and alignment with revenue targets and profitability goals. Monitor project finances, including billing, invoicing, and profitability analysis, to optimize financial performance and mitigate risks. Show less
  • Tradewinds Island Resorts
    Retail And Spa Manager
    Tradewinds Island Resorts Jun 2023 - Feb 2024
    St Pete Beach, Florida, United States
    I oversee the management of two and a half stores along with a spa and a gym at a thriving 4-star beachfront resort, and I’m excited to take on the responsibility of a new store being added to my portfolio next year.
  • Wild Orange Boutique Llc
    Owner Retail Clothing Store
    Wild Orange Boutique Llc Jan 2017 - Oct 2022
    Branson, Missouri, United States
    Wrote a business plan, presented to banks, acquired a loan, went to market and purchased wholesale merchandise, secured a location and built it out, hired and managed a staff of 6, created a website, set up all visual displays, created an environment of excellent customer service, conducted all back end financials including payment of sales taxes, payroll, federal taxes, ordering, marketing, advertising, recruiting, social media including Facebook lives 2x's per week, etc.
  • In Clover Media, Llc
    Digital Marketing Consultant
    In Clover Media, Llc May 2014 - Jun 2017
    Branson, Mo
    • Next Gen BT/ Geo-Fencing• Social media development and/or management• Social media training programs• Social media placement• SEO / SEM• Email Marketing• Content Development• Blog and Wordpress Development• Professional Blog FAM tours• Website Management• Mobile Marketing• Public Relations• Social Media Speaking Engagements• PhotographyCurrent Clients: the Grand Village Shops in Branson, Mo., the Starlite Theatre in Branson, Mo.… Show more • Next Gen BT/ Geo-Fencing• Social media development and/or management• Social media training programs• Social media placement• SEO / SEM• Email Marketing• Content Development• Blog and Wordpress Development• Professional Blog FAM tours• Website Management• Mobile Marketing• Public Relations• Social Media Speaking Engagements• PhotographyCurrent Clients: the Grand Village Shops in Branson, Mo., the Starlite Theatre in Branson, Mo., Branson Meadows, Upson Regional Medical Center, and Lakeside Shoppes at Branson Landing Show less
  • Titanic Museum Attraction
    Digital Marketing Director
    Titanic Museum Attraction Aug 2009 - Aug 2016
    Branson, Mo
    Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. Solicit advertising space, time, or media in publications, signage, radio, or the Internet.
  • Starlite Theatre
    Digital Marketing Contractor
    Starlite Theatre 2014 - 2016
  • Mpi
    Marketing
    Mpi 2006 - 2008
  • Aflac
    Texas Dallas State Administrator
    Aflac 2002 - 2004

Erin Wicker Skills

Facebook Social Media Marketing Advertising Marketing Sem Social Media Email Marketing Online Advertising Online Marketing Social Networking Seo Blogging Google Analytics Marketing Communications Press Releases Content Development Google Adwords Mobile Marketing Social Media Measurement Copywriting Newsletters Digital Marketing Web Content Content Strategy Brand Development Web Analytics Integrated Marketing Direct Marketing Lead Generation Social Marketing Media Buying Web Marketing Seo Copywriting Digital Media Facebook Marketing Smo Market Research Social Media Blogging Copy Editing Ppc Media Planning Website Development B2b Marketing Rich Media Banners Online Media Buys Eblasts Youtube Digital Strategy Travel Blogging Print Management

Erin Wicker Education Details

Frequently Asked Questions about Erin Wicker

What company does Erin Wicker work for?

Erin Wicker works for The Marketing Mix

What is Erin Wicker's role at the current company?

Erin Wicker's current role is Founder and CEO of The Marketing Mix.

What is Erin Wicker's email address?

Erin Wicker's email address is er****@****ion.com

What is Erin Wicker's direct phone number?

Erin Wicker's direct phone number is +141757*****

What schools did Erin Wicker attend?

Erin Wicker attended Texas State University.

What are some of Erin Wicker's interests?

Erin Wicker has interest in Facebook, Children, Economic Empowerment, Social Media, Politics, Environment, Education, Advertising, Media, Titanic.

What skills is Erin Wicker known for?

Erin Wicker has skills like Facebook, Social Media Marketing, Advertising, Marketing, Sem, Social Media, Email Marketing, Online Advertising, Online Marketing, Social Networking, Seo, Blogging.

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