Erin Willcher Email & Phone Number

Rockville, Md, Us

Rockville, Md, Us

Rockville, Md

Plan and staff monthly youth programs for 3-5th graders.

Rockville, Md

• Managed existing mother/daughter cohort groups (each of which has its own leader)• Secured speakers and/or facilitators for sessions• Marketed the program though traditional means (emails, flyers, newsletters, posters) as well as social media• Recruited new mother/daughter pairs (for each cohort) and helped to expand the program into the 8th grade and beyond• Conducted surveys to measure program success

Washington, Dc

Part-time role after having children

Washington, Dc

• Managed the strategic planning and implementation process for departments within the business school including admissions, career services, student activities, development, alumni relations, and academic programs, as well as the launch of new degree offerings• Coordinated the process for updating, editing, designing, and producing the School’s admissions recruitment collateral each year• Designed supporting print materials for internal business school departments• Managed, executed, and evaluated media relations outreach for the business including coordinating with university media relations• Responsible for identify, developing, and pitching stories on a year round basis on behalf of the school to industry and other select publications• Managed the Alan Meltzer CEO Leadership Speaker Series, which brings C-level executives to campus throughout the year including Dean Factor, President of Smashbox Cosmetics, Mark Murphy, CEO of the Green Bay Packers, and Richard Clark, Chairman of Merck• Oversaw and organized the completion of business school rankings and surveys • Managed relationships with external vendors to produce print materials and branded items• Conducted and evaluated secondary research of educations institutions in order to monitor their public relations and marketing communications efforts• Managed the hiring and project load for the marketing and communications assistant position

Washington, Dc

Washington, Dc

Washington, Dc

This media relations division of Ruder Finn is responsible for overseeing the promotions of athletes, authors, celebrities, and politicians through a variety of media outlets. • Promoted three times in three years, from college intern to full Publicist• Managed the Rodale Publishing and National Geographic Society accounts• Drafted and edited media advisories, press releases, media lists, client reports, and press kit materials• Managed and organized an internal team on client projects, ensuring that the work was done properly and in a timely manner• Pitched guest ideas to a variety of different types of editors/producers for radio, television, magazines, and top daily newspapers on behalf of Ruder Finn’s clients• Networked with a variety of reporters/editors to understand what they cover and to develop ongoing relationships with them• Led the intern search, interview, and hiring process

Washington, Dc

Washington, Dc

Mba, Marketing Management

• Applied Advertising Practicum: Consulted on a client project over a semester and presented final recommendations in front.

Ba, Public Communications

Activities and Societies: Alpha Epsilon Phi, AU Ambassador, Orientation Leader, DC Reads, AU-TV producer, Intramural SportsMinor: Justice.