Abu-ghaly Group, is Multi-brand Authorised Dealer and a Stakeholder in other industries.As a Marketing Specialist, I was required to launch a marketing campaign for the new andcurrent automotive brands.• Collaborates with internal stakeholders and external agencies to lead brand activities.• Monitors and tracks brand’s market share and performance to identify risks and opportunities.• Co-leading the P&L with the marketing manager to derive the brand’s… Show more Abu-ghaly Group, is Multi-brand Authorised Dealer and a Stakeholder in other industries.As a Marketing Specialist, I was required to launch a marketing campaign for the new andcurrent automotive brands.• Collaborates with internal stakeholders and external agencies to lead brand activities.• Monitors and tracks brand’s market share and performance to identify risks and opportunities.• Co-leading the P&L with the marketing manager to derive the brand’s profitability.•Developing and implementing marketing plan.• Plan and implement the brand’s PR activities; managing events (Venues, catering, transportation, scheduling, logistics, invitations and giveaways).• Fully leading the brand’s promotional plan from idea to execution.• Handles the BTL activities from idea to execution and procurement (giveaways, sales promotion, exhibitions and email campaigns).• Handles ATL activities from idea to execution and procurement (Radio, Magazines and Outdoor).• Closely monitors brand performance and working to achieve its targets.• Active presence in the market through trade visits to monitor in the market execution and gather insights from the trade and consumers.• Works closely with the cross functional teams (finance and sales) to achieve target KPI’s. Show less

• Plan and implement the brand’s PR activities; managing events (Venues, catering, transportation, scheduling, logistics, invitations and giveaways).• Leading the brand’s promotional plan from idea to execution.• Creates dynamic written, graphic, and video content.• Analyses reports and success of existing social media projects through online tools.• Closely monitors brand performance and working to achieve its targets.• Launches campaigns for new offers and products.•… Show more • Plan and implement the brand’s PR activities; managing events (Venues, catering, transportation, scheduling, logistics, invitations and giveaways).• Leading the brand’s promotional plan from idea to execution.• Creates dynamic written, graphic, and video content.• Analyses reports and success of existing social media projects through online tools.• Closely monitors brand performance and working to achieve its targets.• Launches campaigns for new offers and products.• Creates content with the technical and graphics teams regarding catalogs and brochures. Show less

• Monitors and tracks brand’s market share and performance to identify risks and opportunities.• Assisting the brand’s promotional plan from idea to execution.• Handles the BTL activities from idea to execution and procurement.• Manages brand’s social media channels.• Closely monitors brand performance and working to achieve its targets.