Having more than 10 years experience working as for e-commerce companies I have accumulated an extensive skill set and I have an in depth knowledge of Europe e-commerce business. Beside acquisition and account management I was responsible for the company’s so-called Sales Tracking project, a module that enables clients to follow and evaluate their sales on their dashboard. I actively managed the product development process in close collaboration with IT developers both with regard to the partners’ dashboards as well as to the data-driven backend. At the same time I was in charge for coordination between IT and sales teams and the promotion of the tracking module to the partner shops.Additionally, I have knowledge and experience ; · Digital analytics on tracking strategies and performance optimization. · Website personalization strategy, creation and execution of personalization and A/B or multivariate testing, analyzing and identifying opportunities for optimization and improving retention.· Working closely with other departments (e.g. graphics, BI and product) to build integrated marketing campaigns. (Basic SEO & SEA knowledge)· XML & CSV optimisation (Important for the CR for performance marketing Affiliate and Network publishing)· CPC Budget management · CPC, CPO, CPM optimisations and management· Price / Product comparison, Market Place, Affiliate and Web agency cooperation experience· Sales Tracking Methods and management· Survey and product review management ( Snippet code implementation and troubleshooting)