Erkin Ormushev Email & Phone Number

Central Asia, Caucasus, Belarus, Mongolia, Vietnam

General management of the Cluster: Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan, Georgia, Armenia, Azerbaijan, Belarus, Mongolia & Vietnam

Kazakhstan

Responsible for Jewelry & Watches business: Graff, Cartier, Chopard, Tiffany&Co, Van Cleef and Arpels, Boucheron, Breguet, Blancpain, IWC, Zenith and more.

Central Asia

Responsible for OTC business in Kazakhstan, Uzbekistan, Kyrgyzstan

Kazakhstan

- Lead and Develop Sales & Marketing Team- Develop & Implement Strategies to Grow OTC business- Sustain Growth of existing categories and launching pipeline of new products- Ensure meeting goals: Sales, Market Share, Contribution and Operating Income- Full responsibility of P&L

Kazakhstan

Responsibility enlarged to Distributor Management, Logistics & Demand Planning

Kazakhstan

In charge of Field Force Team (Rx, OTC), Pharmacy Chain KAMs, Trade Marketing, Sales Force Excellence, Sales Trainers

Eastern Europe Middle East Africa

International assignment in Regional HQ (Dubai, UAE)• EEMEA deployment lead for a global retail execution and distributor management program (WiSE) empowering growth in modern and traditional trade markets. Regional solution lead for business Intelligence \ sales reporting and distributor management processes / standards• Successfully rolled-out in Middle East markets & Russia, developing internal and external resources on Retail Execution deployments across EEMEA region

Central Asia

• In charge of Sales Team: Regional & Area Sales Manager, Sales Trainers, Sales Operations and Trade Marketing, as well as Distributors in Central Asia & Mongolia• Develop and implement sales strategies, systems, processes & capabilities, both internally and externally• Joint Business Plan implementation with distributors & key accounts• Deliver short & long-term business objectives, sustainable revenue, operating income and market share growth

Central Asia

• Develop and implement channel development strategy• Streamline commercial planning process, trade activities calendar implementation• Identify growth opportunities via regular analysis on different KPI's/measures trend (AC Nielsen), including shopper behavior in different retail environment• Trade marketing budget management, ensuring maximum efficiency of trade investments throughout the region

Almaty, Kazakhstan

• Channel development strategy, Joint Business Plans implementation, regular negotiation on contract terms• Manage Key Account Team, Ensure target achievement for distribution, shelf space, sales volume• Develop marketing and trade marketing activities and with customers• Develop & implement sales reporting solution based on sell out data, including scan data on market share

Almaty, Kazakhstan

• Develop, implement Key Account strategy, ensure growth of sales volume and market share• Negotiate agreements with customers, evaluate customers’ performance, identify potential opportunities

Almaty, Kazakhstan

• Trade incentive programs & loyalty programs development and implementation• Develop tools to measure effectiveness and performance of trade marketing activities• POSM Design development and control the execution of advertising agency• Merchandising standards implementation, sales presenters, instructions and other supporting tools for sales force

Bishkek, Kyrgyzstan

• Develop trade incentive & loyalty programs for different sales channels• Analysis of market trends & competitors activities, implement channel-specific programs• POSM & advertising materials development, Develop & communicate merchandising standards to Sales force

Innovative Online University, Philip Kotler Marketing Director Course, Brian Tracy Executive Course

Master Of Business Administration (Mba), International Business

Master'S Degree, Public Administration

High School Diploma, Marketing