Operations and Technology Leader with specialties in Ecommerce, Technology, and MarTech. Email: erlandodd@gmail.com | Phone: 808.353.1970As a Marketing strategy and Technology professional with focus on Digital and Technology Innovation for 20 years, I have led and executed strategies and tactics with emphasize on optimizing users’ experiences for technology startups, destination marketing organizations, boutique hotels and hotel chains. An expert in identifying risk and opportunities in a business and evaluate emerging technologies and marketing innovations to find and implement solution to these business and usability challenges. This allows the business to evolve and adapt to stay at the forefront of innovation which ultimately provides a competitive advantage. My contribution and leadership have resulted in cost reductions, top-line revenue increases and a multitude of hospitality and technology awards. Expertise:• Marketing and E-commerce Strategy & Execution (lead generation, conversions optimization, analytic, lead generation, SEO/SEM, email marketing, content marketing, multivariate testing, web development) • Technology Strategy & Execution (connectivity, optimization of distribution channels, report development and strategy, system transitions, data integrity)• Innovation lead across all functional areas, providing solutions that spans across all • Overall purchase funnel optimization where content and product is served based on locale, behavior and intent ultimately resulting in increased conversion and retention rate• Proven track record of increasing ROI, conversions, brand awareness and ultimately generate incremental revenue while reducing customer acquisition costs• Extensive experience and proven track record in successfully managing enterprise multi-million $ portals and digital marketing budgets• A team leader and team player with proven problem solving and decision-making skills developed through decades managing e-commerce, technology, and digital initiatives