Erlindyah Vella Suffah Email & Phone Number

Jakarta, Indonesia

Working as Digital Marketing Specialist at PT Fits Mandiri (a subsidiary of the Holding Company of IPB University) that operates in the food industry, specially healthy and functional food are the innovation of IPB University lecturers and experts.- Planned and developed in average 3 offline and online marketing programs monthly, including campaigns on digital media, social media platforms, offline events, and partnerships- Developed and managed instagram through social media… Show more Working as Digital Marketing Specialist at PT Fits Mandiri (a subsidiary of the Holding Company of IPB University) that operates in the food industry, specially healthy and functional food are the innovation of IPB University lecturers and experts.- Planned and developed in average 3 offline and online marketing programs monthly, including campaigns on digital media, social media platforms, offline events, and partnerships- Developed and managed instagram through social media organic content and KOL collaboration with reseller, successfully increased Engagement Rate >50% in two months- Created engaging and insight-driven storytelling across all activities to drive brand awareness through brand activation and community development- Contributed to revenue growth around 45% through successful new product marketing campaigns and initiatives Show less

- Conducted research to identify best-performing keyword, created headline and asset for Google Ads Campaign, optimized day-to-day ads campaign and successfully increased lead generation by 17% with CTR 8.35% above the average CTR of consumer services- Executed Meta Ads Campaign for EcoKyoin Laundry Hub as a technical team, starting from developing campaign plans, analyzing audience, and performing daily optimization, successfully increased the lead generation by 50% in Meta Ads platform

- Managed the end-to-end process of acquisition and incubation of potential seller, provided feedback, and drive improvements- Maintained quality service and cooperation with sellers to ensure a smooth onboarding experience in Tiktok Shop- Successfully achieved the 100% of the target acquisition and incubation of potential sellers

- Conceptualized and presented livestream livestream concepts, titles, and covers to the client- Utilized persuasive techniques and effective calls-to-action to promote products- Successfully influencing audience purchasing behavior, and achieved a growth of over 5,000 followers for the client and increased sales within a week of each live-streaming session

Bogor, West Java, Indonesia

- Identified and isolated Salmonella spp. from chicken carcasses using the ISO 6579:2015 method- Extracted the DNA of Salmonella spp. has been isolated- Confirmation of Salmonella spp. using PCR, then DNA sequencing to determine the arrangement of the base sequences that make up the DNA of Salmonella spp.- Processed the sequence of bases that compose DNA using the BioEdit program and analyzed using the BLAST program to determine the serovars then create a… Show more - Identified and isolated Salmonella spp. from chicken carcasses using the ISO 6579:2015 method- Extracted the DNA of Salmonella spp. has been isolated- Confirmation of Salmonella spp. using PCR, then DNA sequencing to determine the arrangement of the base sequences that make up the DNA of Salmonella spp.- Processed the sequence of bases that compose DNA using the BioEdit program and analyzed using the BLAST program to determine the serovars then create a phylogenetic tree to find out the relationship- Succesfully identified contamination profile of Salmonella spp. in chicken carcasses and their kinship based on the 16S rRNA gene sequences Show less

- Taught UTBK Biology, almost 100 students of Senior High School all over Indonesia- Prepared learning materials (powerpoint, videos, exercises, attendance list) and quiz- Successfully prepared students to pass the UTBK 2021 (27 students passed the UTBK)

- Recorded tutors' income and delivered invoice of application fee to tutor every month- Organized meetings, write and distribute meeting results to management- Assisted management to manage the end-to-end process for hiring tutor

Taught first-year student at IPB University with courses : biologi dasar, biologi umum including prepared learning materials and exercises

Fullstack Of Digital Marketing

Completed a comprehensive Full Stack Digital Marketing program, covering key areas such as Measuring Performance and Budget Allocation.

Undergraduate, Food Science And Technology

- Studied the processes of processing food ingredients into food that can be consumed safely with knowledges about chemistry and food.