- Designing and developing successful segment strategy and activities in line with business goals of the Company- Understand HVC market customer needs with market researches feedback from field, channel and HVC marketing agencies.- Creating the brand statement, positioning and de communication plan for HVC segment- Working close with advertising, event, research, media planning & buying teams to achieve the Road map.- Develop specific propositions, campaigns and promotions to capture HVC.- Develop and execute events, co-branded campaigns, and lead contact with media, advertisement, sales, PR, IT, CC departments. - Responsible for the design, development and execution of marketing strategies and programs to create new brand and brand ambassador program- Execute cross functional projects to realize youth segment strategies- Managing launch processes and monitor the progress- Support team members on relevant basis

- Managing the segments of KARTALCELL, Fenercell, GSMobile, TrabzonCell, Bursasporcell and İzmir clubs - Working closely with marcom, trade marketing, logistics and sales. - Leading new MVNO partnerships and project management- Managing the communication between Avea and the sport clubs- Managing and organizing non-gsm activities and businesses such as facebook and twitter campaigns, signature days and abroad campaigns- Calculating and sharing the revenue sharing amount with clubs - Preparing and sharing weekly and monthly reports with clubs- Creating new projects to increase awareness and brand loyalty

- Studied and following the strategy on Activex to be "antibacterial personal wash brand" in overall aspects.- Developing new product and innovation concepts in the same direction of being an antibacterial brand.- To work with the creative agency in all steps of a new TV campaign for celebrity entegrated new campaign .- Realizing a qualitative research (focus group and home visits) -Evaluating and executing of research results.- Working on marketing budget and its refraction during marketing period and reporting to marketing director.- Planning and constitution of marketing budget and execution of ATL&BTL activities.- Taking responsibility on investigation of consumer insight researches and reports.(Concept test, Focus group, Segmentation researches)- Evaluation of consumer needs and expectations with R&D department. - Planning consumer promotions during AP.- Tracking and reporting monthly and weekly sales, AC Nielsen retail and Scantrack market data.- Taking responsibility in the TVC, ATL, BTL activities like Press Conference, Outdoor Activities, etc.

Arko Men & Gibbs Assistant Brand Manager- Studied and following the strategy on repositioning Arko to be "a men care brand" in overall aspects.- Developing new product and innovation concepts in the same direction of being a men care brand.- To work with the creative agency in all steps of a new TV campaign for Arko Men shaving gel.- Realizing a qualitative research (focus group and home visits) Evaluating and executing of research results.- Working with brand manager and category marketing manager on marketing budget and its refraction during marketing period and reporting to category marketing manager.- Planning and constitution of marketing budget and execution of ATL&BTL activities.- Taking responsibility on investigation of consumer insight researches and reports.(Concept test, Focus group, Segmentation researches)- Evaluation of consumer needs and expectations with R&D department. - Planning consumer promotions during AP.- Tracking and reporting monthly and weekly sales, AC Nielsen retail and Scantrack market data.- Taking responsibility in the launching project of Arko Men Shower Gels - Taking an active role during "Arko Men Milli Takım ile Omuz Omuza" project which is about the sponsorship deal between TFF and Evyap(Arko Men). Now Arko Men is one of the co-sponsors of Turkish National Football Team.- Taking responsibility in the TVC, ATL, BTL activities of this sponsorship process like Press Conference, Match Day Organisations, Social Media Applications, Outdoor Activities, etc.