Digital Marketing Manager
CurrentManaging and optimizing Google Search, Display, Performance Max, and Shopping campaigns for Perfumora’s e-commerce platform.Executing targeted advertising campaigns on Meta platforms to enhance brand visibility and sales.Implementing GTM tagging and overseeing Google Analytics to monitor and analyze website traffic and user engagement.Managing the Shopify website, ensuring seamless functionality and user experience.Conducting comprehensive SEO strategies to improve organic search rankings and drive traffic.