Erica Li Email & Phone Number

California, United States

San Francisco Bay Area

• Led and spearheaded the email marketing and survey initiatives for Clash of Clans, Brawl Stars, Clash Royale, Hay Day, and unreleased titles, overseeing all marketing operations.
• Managed the development of the email marketing channel, and collaborated with marketing and game teams to convert emails into a standard marketing channel.
• Collaborated with marketing back-end engineers to develop products that improved Supercell's metrics by managing marketing emails and in-game surveys… Show more
• Collaborated with marketing back-end engineers to develop products that improved Supercell's metrics by managing marketing emails and in-game surveys for game teams, working closely with the performance marketing and.
• Utilized Figma to craft our innovative audience creation, segmentation, and survey notification tool, and collaborated with stakeholders to establish it as the game teams’ go-to solution for cross-promotion, survey.
• Responsible for the quality assurance on various devices, guaranteeing player experience with our in-game notifications.

Santa Cruz, California, United States

• Led and mentored a team of artists, driving them to achieve project objectives while providing valuable input and creative direction
• Worked with the concept artist to create 3D models of creatures, characters and a forest environment using Blender
• Used GitHub and Unity to directly implement assets
• Worked with programmers to refine procedural generation system to output more natural looking environment

• Conducted mobile game research and developed visual concepts and ideas for a mobile grocery store game
• Utilized Unity to craft and arrange 3D models within level designs

Santa Cruz, California, United States

• Responsible for the evaluation and grading of student assignments in the courses "Introduction to 3D Modeling & Animation" and "Character Creation for Video Games."
• Led engaging and comprehensive office hours, offering guidance in Concept Art, 3D Modeling, UV Unwrapping and Texturing, Sculpting, Rigging, and Animation, proficiently utilizing Photoshop, Blender, and Substance.
• Facilitated students' progress, fostering a dynamic and enjoyable learning environment that… Show more
• Facilitated students' progress, fostering a dynamic and enjoyable learning environment that encouraged regular participation and growth.Courses:
• Intro to 3D Modelling
• Intro to 3D Animation

• Modeled and textured 3D location map icons for a Tabletop Simulator game.