Ermin Dzafic Email and Phone Number

Launched successful social media campaigns on Facebook, LinkedIn, and Instagram, using tools such as Canva, hashtag analysis, and competitor strategy to improve engagementCreated a potent blog promotion strategy utilizing back-linking and social media contentDeveloped and optimized email copy through A/B testing, achieving an open rate of 39%Researched and applied technical and on-page SEO settings, resulting in a quick 10% traffic increase

• Creating brand awareness campaigns via social media content marketing, using creativity and analytics and repurposing content to improve content reach over different channels• Generating various content types for the company’s social media account using Canva and Meme Generators and hashtag strategies to increase engagement• Analyzing successful social media accounts within niche to ensure engagement when creating content• Conducting “Trending” research to ensure social media posts get the best engagement possible• Utilizing social media channels and group pages to increase brand awareness• Setting up Email Automation Workflow for bottom of the funnel leads within Mail Chimp and decrease conversion time for hot leads. Optimizing email marketing using segmentation to make the emails address customer pain points more effectively• Designing email templates to make the marketing campaign aesthetically pleasing for brand image• Creating and optimizing email marketing automation workflow with If/Then triggers to optimize leads through the marketing funnel while optimizing email copy and subject lines to improve conversion rates• Creating Targeted Audiences for PPC ads to optimize the company’s ROI on their Ad Spend• Generating optimized copy for landing pages and PPC ads to increase conversion rate for PPC campaigns• Performing competitor analysis, keyword research, and SERP Analysis for inbound marketing blog• Building blog article content based on extensive Ahrefs research and optimizing it for SEO purposes• Creating an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication• Designing a backlink strategy based on competitor analysis, website traffic, quality of traffic, and likelihood that we’d be able to acquire backlinks based on Domain Authority• Establishing partnerships with industry experts to help further the company’s online presence.

Managed operations for 21 locations across 3 states, contributing to $28M in gross salesCoordinated the recruitment, interviewing, and hiring processes for new and existing stores, building a high-performing team of 170 employees and achieving a 40% internal promotion rateImplemented an Onboarding and Training Checklist to boost employee performance, retention, and satisfaction, thereby improving district KPIs, reducing cost of goods by 2%, and reducing employee turnover by 30%Successfully rolled out a Remote Exam and Electronic Health Records Project as a test location, which due to its success, rolled out company wideLed various projects such as software and new tool implementations, as well as new store openingsConsistently achieved high customer service satisfaction through a customer-focused approach, trend analytics, and effective issue resolution, leading to an NPS score of 60%Evaluated, cross-trained, coached, mentored, and developed staff to maximize performance, reducing turnover, saving 12.5% on payroll and increasing sales by 2.6%Took full charge of fiscal, budget, and P&L responsibilities, carried out daily analysis to identify opportunities through KPIs and sales

Manage operations for 17 stores with 40+ employees and 17 optometrists in a district spanning 3 states and multiple brands (JCPenney, Sears and Macy’s optical). Selected to provide coaching and mentoring for new District Managers.Assigned to execute and assist with new incentives rolled out in other districts.Awarded for Entrepreneurial Spirit in fiscal year 2013. Managed 2 districts of 33 stores for a 6-month period.Chosen to serve on a special task force team designed to create and implement new promotional ideas and concepts, as well as improving and supporting company initiatives.Analyzed new market potential for additional brands and company’s expansion.Increased sales volume by 43% by initiating pop-up shop events within stores.Raised profitability from 4% to 15.4% by controlling payroll, reducing cost (remakes, refunds, write-offs), and increasing lens add on percentages.Increased cross-sales of RX sunglasses from 6% to 18% by implementing training classes and one-on-one training sessions.Reduced costly remakes from 12.75% to 7% by training employees and utilizing special tracking forms.Decreased cost of sales from 30.4% to 27.7% by controlling remakes, refunds, write-offs and training staff to sell premium lenses with better quality and higher margins.Slashed staff turnover with extensive group and one-on-one training and mentoring, resulting in a high performing team.Ranked #1 in the region for multi-unit sales, polycarbonate and polarized lens sales.Traveled to additional districts to ensure 100% execution during special events and analyzed performance of other District Managers.Controlled payroll cost while improving productivity and efficiency by selecting talented staff.Ensured adherence to company and HIPPA policies.