Erminio Putignano Email & Phone Number

Melbourne, VIC, AU

Melbourne, Australia & Milan, Italy

In 2013 I co-founded the brand consultancy PUSH Collective, which currently works on projects based in both Australia and Europe.Our team includes brand strategists, market researchers, designers and writers who like to think big and tackle difficult questions. For this reason, PUSH has become the brand consultancy of choice for organisations at the.

Milan, Lombardy, Italy

In 2021 I took the role of contract professor at Bocconi University in Milan, where I teach the Master Degree’s course in Brand Management.

Milan, Lombardy, Italy

While based in Milan in 2022, I collaborated with European-based consultancies to advise on their growth strategies, lead pitches and projects or contribute to the ideation of creative concepts.Among the collaborations: leading the re-branding of ACPV Architects with FutureBrand Milan; developing the successful pitch for Lavazza in China with Tungsteno.

Melbourne, Victoria, Australia

For ten years I was adjunct professor at the School of Economics, Finance and Marketing at RMIT University in Melbourne. I was a regular guest lecturer and an advisor across a wide range of undergraduate and postgraduate courses.

Melbourne, Australia

After four years at McCann, I joined its sister agency FutureBrand as head of strategy and was later promoted to managing director.During my tenure FutureBrand grew into a multi-disciplinary international team with strong footprints in both Melbourne and Sydney leading influential projects in Australia and across the world.Our projects included:- financial.

Hong Kong

At McCann Hong Kong I was responsible for setting up the strategy planning discipline and lead market research and strategy for a number of clients based in both Hong Kong and Shanghai.As part of a formidable creative team, I won a series of high profile pitches for the likes of Coca-Cola and developed successsful campaigns for local and international.

Melbourne, Australia

Soon after moving to Australia, I joined McCann to lead strategy planning across a series of clients based in Melbourne and Sydney, including MasterCard, L'Oreal, Holden General Motors and Bacardi.My role encompassed the development of methodologies aimed at integrating the diverse competencies of McCann Worldgroup, from advertising to media planning.

Milan, Italy

For the six years prior to leaving Italy, I was heavily involved as a lecturer and researcher at my alma mater, Bocconi University in Milan. I co-led the highly popular course in marketing communications in the fashion industry and conducted research on the evolution of the advertising industry in the European Union.

Milan, Italy

As part of a multi-disciplinary team including business and IT consultants, anthropologists, brand strategists and user experience designers, I worked on the concept development of some of the most cutting edge interactive projects of the time, including the redesign of maserati.com and the introduction of the Ferrari Owners' Club.I left Sapient Milan when.

Turin, Italy

At BGS D'Arcy in Turin (later to become Leo Burnett), I co-ordinated the advertising of the car brand FIAT across Europe, Africa and the Middle East leading a team of account managers and executives. My responsibility included co-ordinating international campaigns, such as the award winning launch of Doblo', and streamlining the account services processes.

Fabriano, Italy

I joined Merloni Elettrodomestici (soon to be renamed Indesit Company), one of Europe's leading home appliances manufacturers, as a member of the Italian subsidiary and was later promoted to oversee marcomms strategies at the global HQ.During that time, Merloni Elettrodomestici flourished with innovation in smart home technologies (Ariston Digital) and.

Milan, Italy

Milan, Italy