Erminio Putignano

Erminio Putignano Email and Phone Number

Founding Partner, CEO and Chief Strategy Officer @ PUSH Collective
Melbourne, VIC, AU
Erminio Putignano's Location
Melbourne, Victoria, Australia, Australia
Erminio Putignano's Contact Details

Erminio Putignano personal email

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Erminio Putignano phone numbers

About Erminio Putignano

I'm an executive with a career spanning three continents and a series of disciplines - from brand consulting to advertising, from UX to academia - giving me a unique degree of fluency in brand and marketing. A creative thinker and a perfectionist at heart, I approach brands as the nexus between cultural studies, customer insights and hard-edged business pragmatism. Over the years I've held senior management and strategy roles at FutureBrand, McCann and Sapient, and in 2013 I founded the brand consultancy PUSH Collective in Australia. I live and work between Melbourne and Milan, where I teach at Bocconi University.

Erminio Putignano's Current Company Details
PUSH Collective

Push Collective

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Founding Partner, CEO and Chief Strategy Officer
Melbourne, VIC, AU
Website:
pushcollective.com
Employees:
8
Erminio Putignano Work Experience Details
  • Push Collective
    Founding Partner, Ceo And Chief Strategy Officer
    Push Collective
    Melbourne, Vic, Au
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  • Push Collective
    Founding Partner, Ceo & Chief Strategy Officer
    Push Collective Mar 2013 - Present
    Melbourne, Australia & Milan, Italy
    In 2013 I co-founded the brand consultancy PUSH Collective, which currently works on projects based in both Australia and Europe.Our team includes brand strategists, market researchers, designers and writers who like to think big and tackle difficult questions. For this reason, PUSH has become the brand consultancy of choice for organisations at the forefront of radical industry evolutions and undergoing deep internal transformations.Our current and recent clients include among… Show more In 2013 I co-founded the brand consultancy PUSH Collective, which currently works on projects based in both Australia and Europe.Our team includes brand strategists, market researchers, designers and writers who like to think big and tackle difficult questions. For this reason, PUSH has become the brand consultancy of choice for organisations at the forefront of radical industry evolutions and undergoing deep internal transformations.Our current and recent clients include among others: Wesfarmers (Kmart and Catch), GPT and Country Road Group (retail); NAB (National Australia Bank), Challenger, CareSuper and netwealth (financial services); Park Associati (architecture); AGL and Yarra Valley Water (essential services); AFL (Australian Football League); HCF (health insurance); Macquarie University, the University of Hull, the Australian Catholic University, IDP Education and the English test IELTS; Perth Airport; Alfred Health; Keolis Downer (public transport); Tasmanian Bakeries; Antipodes Theatre Company; the Stroke Foundation and The Smith Family (charities).http://pushcollective.com Show less
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  • Università Bocconi
    Professor
    Università Bocconi Oct 2021 - Present
    Milan, Lombardy, Italy
    In 2021 I took the role of contract professor at Bocconi University in Milan, where I teach the Master Degree’s course in Brand Management.
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  • Freelance
    Independent Senior Advisor
    Freelance Jan 2022 - Dec 2022
    Milan, Lombardy, Italy
    While based in Milan in 2022, I collaborated with European-based consultancies to advise on their growth strategies, lead pitches and projects or contribute to the ideation of creative concepts.Among the collaborations: leading the re-branding of ACPV Architects with FutureBrand Milan; developing the successful pitch for Lavazza in China with Tungsteno Design; developing the concept for Rockin' 1000's community with Collaboriamo; developing the brand strategy for BRT shipping &… Show more While based in Milan in 2022, I collaborated with European-based consultancies to advise on their growth strategies, lead pitches and projects or contribute to the ideation of creative concepts.Among the collaborations: leading the re-branding of ACPV Architects with FutureBrand Milan; developing the successful pitch for Lavazza in China with Tungsteno Design; developing the concept for Rockin' 1000's community with Collaboriamo; developing the brand strategy for BRT shipping & logistics services with Kube Libre. Show less
  • Rmit University
    Adjunct Professor
    Rmit University 2008 - 2018
    Melbourne, Victoria, Australia
    For ten years I was adjunct professor at the School of Economics, Finance and Marketing at RMIT University in Melbourne. I was a regular guest lecturer and an advisor across a wide range of undergraduate and postgraduate courses.
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  • Futurebrand
    Managing Director, Australia
    Futurebrand Mar 2007 - Aug 2012
    Melbourne, Australia
    After four years at McCann, I joined its sister agency FutureBrand as head of strategy and was later promoted to managing director.During my tenure FutureBrand grew into a multi-disciplinary international team with strong footprints in both Melbourne and Sydney leading influential projects in Australia and across the world.Our projects included:- financial services (ANZ, AMP, People's Choice Credit Union), - sports and media (International Cricket Council, Cricket… Show more After four years at McCann, I joined its sister agency FutureBrand as head of strategy and was later promoted to managing director.During my tenure FutureBrand grew into a multi-disciplinary international team with strong footprints in both Melbourne and Sydney leading influential projects in Australia and across the world.Our projects included:- financial services (ANZ, AMP, People's Choice Credit Union), - sports and media (International Cricket Council, Cricket Australia, ONE HD),- retail (Luxottica, GPT's shopping centres, Witchery),- higher education (RMIT and La Trobe universities),- energy and resources (Indian Oil, Petronas, TRUenergy),- travel and transport (Melbourne's Metro, Public Transport Victoria, Fiji Airways), - government (Human Services Portfolio, Medicare and Centrelink), - hospitality and entertainment (Hayman Island, Crown),- health care (Australian Physiotherapy Association). Show less
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  • Mccann Erickson Hong Kong And Shanghai
    Strategy Planning Director
    Mccann Erickson Hong Kong And Shanghai Apr 2006 - Mar 2007
    Hong Kong
    At McCann Hong Kong I was responsible for setting up the strategy planning discipline and lead market research and strategy for a number of clients based in both Hong Kong and Shanghai.As part of a formidable creative team, I won a series of high profile pitches for the likes of Coca-Cola and developed successsful campaigns for local and international companies such as Wellcome supermarkets, L'Oreal and San Miguel beer.
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  • Mccann Erickson Australia
    Strategy Planning Director
    Mccann Erickson Australia Sep 2003 - Mar 2006
    Melbourne, Australia
    Soon after moving to Australia, I joined McCann to lead strategy planning across a series of clients based in Melbourne and Sydney, including MasterCard, L'Oreal, Holden General Motors and Bacardi.My role encompassed the development of methodologies aimed at integrating the diverse competencies of McCann Worldgroup, from advertising to media planning, branding and activation.
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  • Bocconi University
    Lecturer And Researcher
    Bocconi University Oct 1997 - Mar 2003
    Milan, Italy
    For the six years prior to leaving Italy, I was heavily involved as a lecturer and researcher at my alma mater, Bocconi University in Milan. I co-led the highly popular course in marketing communications in the fashion industry and conducted research on the evolution of the advertising industry in the European Union.
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  • Sapient
    Senior Strategist, Manager User Experience
    Sapient Mar 2001 - Feb 2003
    Milan, Italy
    As part of a multi-disciplinary team including business and IT consultants, anthropologists, brand strategists and user experience designers, I worked on the concept development of some of the most cutting edge interactive projects of the time, including the redesign of maserati.com and the introduction of the Ferrari Owners' Club.I left Sapient Milan when I moved to Australia and was appointed five years later to drive the rebranding of my former employer which had in the meantime… Show more As part of a multi-disciplinary team including business and IT consultants, anthropologists, brand strategists and user experience designers, I worked on the concept development of some of the most cutting edge interactive projects of the time, including the redesign of maserati.com and the introduction of the Ferrari Owners' Club.I left Sapient Milan when I moved to Australia and was appointed five years later to drive the rebranding of my former employer which had in the meantime split from its US parent company. Show less
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  • Bgs D'Arcy
    Account Management Lead For Fiat Emea
    Bgs D'Arcy Mar 2000 - Mar 2001
    Turin, Italy
    At BGS D'Arcy in Turin (later to become Leo Burnett), I co-ordinated the advertising of the car brand FIAT across Europe, Africa and the Middle East leading a team of account managers and executives. My responsibility included co-ordinating international campaigns, such as the award winning launch of Doblo', and streamlining the account services processes between the Turin headquarters and FIAT's agencies around the world.
  • Indesit Company
    Marketing Communications Manager, International
    Indesit Company Oct 1998 - Mar 2000
    Fabriano, Italy
    I joined Merloni Elettrodomestici (soon to be renamed Indesit Company), one of Europe's leading home appliances manufacturers, as a member of the Italian subsidiary and was later promoted to oversee marcomms strategies at the global HQ.During that time, Merloni Elettrodomestici flourished with innovation in smart home technologies (Ariston Digital) and underwent a major restructuring of its brand portfolio (re-branding of Indesit).
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  • Mediapolis
    Media Planner For Colgate Palmolive
    Mediapolis 1997 - 1998
    Milan, Italy
  • Bozell Testa Pella Rossetti
    Strategy Planner
    Bozell Testa Pella Rossetti 1995 - 1997
    Milan, Italy

Erminio Putignano Skills

Strategy Brand Architecture Brand Development Brand Management Marketing Communications Integrated Marketing Digital Marketing Marketing Strategy Market Research Interactive Advertising Ethnography Concept Development Digital Strategy Management Strategic Communications Service Design Thought Leadership User Experience Leadership Product Innovation Corporate Identity Customer Experience Product Marketing Corporate Branding Interactive Marketing Customer Insight Direct Marketing Marketing Communication Marketing Web Development

Erminio Putignano Education Details

Frequently Asked Questions about Erminio Putignano

What company does Erminio Putignano work for?

Erminio Putignano works for Push Collective

What is Erminio Putignano's role at the current company?

Erminio Putignano's current role is Founding Partner, CEO and Chief Strategy Officer.

What is Erminio Putignano's email address?

Erminio Putignano's email address is pu****@****bero.it

What is Erminio Putignano's direct phone number?

Erminio Putignano's direct phone number is +613860*****

What schools did Erminio Putignano attend?

Erminio Putignano attended Bocconi University.

What skills is Erminio Putignano known for?

Erminio Putignano has skills like Strategy, Brand Architecture, Brand Development, Brand Management, Marketing Communications, Integrated Marketing, Digital Marketing, Marketing Strategy, Market Research, Interactive Advertising, Ethnography, Concept Development.

Who are Erminio Putignano's colleagues?

Erminio Putignano's colleagues are Shinhea Kim, Ken Shadbolt.

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