Erna Basson

Erna Basson Email and Phone Number

Co-Founder @ FRULABEAUTY
Red Beach, Auckland, NZ
Erna Basson's Location
Red Beach, Auckland, New Zealand, New Zealand
Erna Basson's Contact Details

Erna Basson work email

Erna Basson personal email

n/a
About Erna Basson

Hey, 👋 My name is Erna!My passion will and always be brands - Creating, Building & Scaling Memorable Brands!➡️ I have started, scaled, and sold 3 companies. ➡️ I am the CEO of Frula Beauty, a New Zealand made clean beauty brand➡️ Podcast Host @ Woman Entrepreneur - Interviewed Grant Cardone, Gary Vee, Kim Kiyosaki, Ed Mylett, Ezra Firestone, Lilly Ghalichi➡️ Top20 Under 30 by Fast Company Magazine 2017➡️ Top100 Most influential young South Africans 2017 & 2018➡️ Opening Speaker at an entrepreneur event in LA alongside Mark Whalberg, Steve Wozniak, John Travolta, Bethany Frankel & Mel Gibson

Erna Basson's Current Company Details
FRULABEAUTY

Frulabeauty

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Co-Founder
Red Beach, Auckland, NZ
Website:
frulabeauty.com
Employees:
3
Erna Basson Work Experience Details
  • Frulabeauty
    Co-Founder
    Frulabeauty
    Red Beach, Auckland, Nz
  • Frulabeauty
    Founder & Ceo
    Frulabeauty Sep 2022 - Present
    Auckland, New Zealand
    ⚡️Fruit Formulated Beauty: Combining the goodness of fruit with scientific innovation⚡️Sephora Clean Formulated⚡️Luxury clean skincare for less⚡️PETA Cruelty free & Vegan Friendly⚡️Made In New Zealand
  • Woman Entrepreneur
    Founder & Ceo
    Woman Entrepreneur Nov 2017 - Present
    Auckland, New Zealand
    Woman Entrepreneur is the #1 Platform for Female EntrepreneursDevelop & enforce brand identityDevelop and execute web traffic plan by creating lead funnels that convert & re-target customersDevelop and execute a multi-presence digital brand campaign for optimum resultsIncrease & maintain membership subscriptions Provide the overall leadership, direction, and management of the teamDrive NPD idea creation and agreed projects, including writing and execution of Launch PlanIdentify new growth and profit opportunities & create multi-channel income streamsMonitoring the execution of successful brand awareness & customer acquisition campaignsBuild relationships, Interview and secure celebrities on the cover of the magazineEnsuring deadlines of our monthly magazine are metIncrease revenue stream through the execution of sales, business development and marketing strategiesBuild brand reputation & international credibility
  • Erna Basson
    Mentor Business Coach & International Speaker
    Erna Basson Jan 2016 - Present
    Auckland, New Zealand
    I have successfully scaled multiple companies, now I want to help others do the same. I am a dynamic results business mentor and an international speaker
  • Erabella Beauty
    Founder
    Erabella Beauty Nov 2017 - Sep 2021
    New Zealand
    Erabella Beauty was created by women for women - To support you to be the woman you were born to be - confident, independent & owning it. We strive to help women look and feel confident with longer & fuller hair created by our hair extensions.Yes, our extensions are a premium high-quality product and last longer than most brands, but more importantly, our product has the power to make you feel - like the woman you were born to be.Erabella Beauty is more than just a product, it's a feeling and a way of living.Whether you have been buying extensions for the past 10 years or brand new to the hair extensions world, we are here to help you every step of the way.As seen on Kelly Clarkson
  • Red Dot Publishing
    Founder
    Red Dot Publishing Jan 2015 - Aug 2017
    Port Elizabeth Area, South Africa
    A leading online wedding directory & wedding magazine in South AfricaManaging the strategic relationship with specific key customersGrowing the value of our customer's business with Majestic Weddings by supporting them to achieve their outcomes.Developing and maintaining relationships that build trust and confidence in the services we provide.Leading the overall Strategic Account engagement across key national accounts
  • Pink Brand Management
    Founder & Ceo
    Pink Brand Management Oct 2009 - Aug 2014
    Port Elizabeth
    An established brand activation agency specializing in below the line marketing & experiential marketing events. We service well-known brands throughout South Africa, such as: Vodacom, MTN, Cell C, Telkom, Sony, ABSA, Nestle, Nissan, Mercedes, Jaguar, Supersport, Multichoice, SARU, Distell, SAB, KWV, Coca Cola, KFC, McDonalds, Loreal, Lacoste & many moreReporting to Brand Managers & Category Sales Managers of FMCG leading brands in South AfricaWorking directly with brand managers & regional sales managers to achieve brand sales goals & ROICreate, implement & execute marketing campaigns while achieving sales targetsDevelop and build consumer led marketing plans to deliver profitable volume growthBuild and maintain strong relationships with marketing teams to ensure optimised plans for campaign execution to required timelinesTrain & brief all activations staff members required for individual campaigns & activationsPresent, pitch & close campaign ideas to Category Marketing Managers & DirectorsConducting business across multiple, complex projects and strategies while maintaining complete control of all projects and activitiesAccountable for campaign marketing budget and spend against assigned portfolioEnsuring the execution of successful campaigns throughout SA with 350 - 500 activation staff members per dayBuilding strong relations with store outlets (on-prem & off-prem) to deliver successful BTL campaignsPlanning in advance to ensure best activation at the best cost, following agreed internal processesKey Achievements;Successful execution of the FIFA World Cup 2010 Amarula Campaign (Off-Con & On-Con Activations)Won the regional Sony account and successfully executed on the Sony Xperia Launch Campaign - In-store ActivationsWon the regional Coca Cola account and successfully executed the Share A Coke - experiential marketing activationsCreated software to report & manage client ROI automatically for every campaign & inventory management

Erna Basson Skills

Sales Marketing Communications Brand Management Event Management Marketing Management Marketing Strategy Brand Awareness Online Advertising Online Marketing National Promotions Digital Marketing Social Media Training Corporate Promotions Advertising Social Media Marketing Marketing Public Relations New Business Development Direct Marketing Relationship Marketing Sponsorship Entrepreneurship Corporate Branding Digital Strategy Digital Media

Erna Basson Education Details

Frequently Asked Questions about Erna Basson

What company does Erna Basson work for?

Erna Basson works for Frulabeauty

What is Erna Basson's role at the current company?

Erna Basson's current role is Co-Founder.

What is Erna Basson's email address?

Erna Basson's email address is of****@****son.com

What schools did Erna Basson attend?

Erna Basson attended University Of The Free State/universiteit Van Die Vrystaat.

What skills is Erna Basson known for?

Erna Basson has skills like Sales, Marketing Communications, Brand Management, Event Management, Marketing Management, Marketing Strategy, Brand Awareness, Online Advertising, Online Marketing, National Promotions, Digital Marketing, Social Media.

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