Ernani Vidal Araujo Email & Phone Number

State Of São Paulo, Brazil

Brazil

MAIN RESPONSIBILITIES: - Contribute to digital advertising partnership strategy by creating and executing strategic business plans aligned with A Madre objectives;- Identify strategic partners and clients in growth areas managing contracts and relationships;- Lead engagement, prioritization, scoping, sizing and execution for prospective partnerships that bring valuable supply to A Madre;- Identify, prioritize, and secure business opportunities;- Drive revenue for A Madre by seeking businesses with various direct or agency clients;- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives;- Offer strategic creative solutions ensuring that our clients receive the highest level of sales and operational customer service;- Develop and implement best practices for client interaction, sales, and services;- Team coordination, planning, and manage the structuring of processes, workflow, and deliveries;- Fortify long term relationships in the digital marketing environment;- Understand routines and processes required for current clientes, projects and campaigns;- Responsible for the Dynamic Creatives HUB at A Madre;

São Paulo Area, Brazil

We are a specialized digital production company that provides creativity, and technology delivering high quality and large-scale production. We have over 9 years experience working with all major agencies and global brands in Brazil. We assist our clients in executing digital campaigns across display, digital-out-of-home, email, social, and video channels. Our business intelligence excels in providing creative solutions to deliver our client’s business-marketing strategies (large-scale production of ads and videos).OUR BUSINESS UNITS: - DISPLAY ADS: Campaign Creation and Production / Rich Media ads / Dynamic creatives / Large Scale Production / CRM and Email MKT / Digital Out of Home;- SOCIAL ADS: Posts / Video Production / Motion Design / Animated Gifs and Videos; - DYNAMIC CREATIVES: Dynamic Setup / Business Strategies / Concept Creation / Implementation / Maintenance / Creative Optimization;- DEDICATED TEAM: Creation / Animation / Team Management / Campaign Management.LEADING CLIENTS: Google, Volkswagen, Uber, XP Investimentos, 99, Gympass, Liv-Up, iFood, Hypera Pharma, Neon Bank, Almap BBDO, Leo Burnett, Accenture Song, Ogilvy, AKQA, Media Monks, Elo, Heineken, Vidmob.

São Paulo Area, Brazil

Reamp offers consulting and specialized media services. It is a technology, service and data company committed to assist its clients to optimize their media investments and improve communication with their target audience. The projects aim to support companies in all stages of a digital project: planning, implementation, management and monitoring / control.Through strategic solutions made up of specific methodologies, Reamp aims to automate processes and increase the efficiency of digital campaigns and actions through the assertive delivery of media and content.Reamp acquired Mindigitall in August 2016 to amplify its portfolio with a more complete offering (the addition of consultancy services alongside their existing technology for marketing and digital projects).Leading clients: YOUSE, Talent Marcel, África, Movida, Rock in Rio, Livelo, Diageo, Heineken, GM, Publicis, ABC Group, DAN Group.Main Responsabilities:- Manager of the Media and Audiences division, supervising a team of 12 people.- Relationship manager and developer of further business with major clients, including suppliers, marketing agencies and other Reamp partners. Implementation of solutions, consultancy on strategy, KPI’s, performance and data management.- Developer of strategic commercial projects.- Internal manager of Reamp’s business (existing processes and new structure).

São Paulo, Brazil

ABC Group acquired 2ACTION to provide an exclusive service offering to their internal companies and clients. Mindigitall assists agencies and their clients by combining the use of technology and programmatic media alongside tailored solutions prepared by experts specialised in data science. Mindigitall uses data science to acquire knowledge, identify patterns and provide a basis for assertive business solutions.Leading clients: ABC Group (comprising all their agencies), Itaú, Ambev, Vivo, McDonaldsABC Group acquired 2ACTION to provide an exclusive service offering to their internal companies and clients. Main Responsabilities:- Co-founder, manager of negotiations with ABC Group, Kinea Group and Icatu responsible for strengthening the relationship with key ABC Group agencies (África, DM9DDB, Loducca, Sunset, Salve, Pereira o`Dell, Escala, DM9Sul, DM9Rio, Africa Zero).- Manager of the Media and Audiences division, heading a team of 22 people.- Responsible for developing and assisting ABC Group agencies to leverage digital business with key clients (Ambev, Itaú, McDonalds, B2W, Vivo, Whirlpool, Cisco, TAM, C&A), through the development of tailored products and solutions to cater for existing and new business.- P&L Manager responsible for managing client portfolios, heading a separate team of 20 specialists.- Responsible for data management (DSPs and DMPs) alongside tailoring business solutions for media programming agencies.- Negotiating and managing commercial contracts and relationships with technology partners (Google, Adobe, Krux, Turn, Media Math, Rubicom, Nielsen, Yahoo, Criteo, Facebook, Tail Target, Navegg, amongst others).

São Paulo, Brazil

2ACTION: A pioneering trading desk company in Brazil, 2ACTION innovated in the digital marketing sector by offering complete, tailored projects to clients alongside new technology platforms. 2ACTION provided specialised professionals presenting effective business solutions, maximising digital media investment for clients through consumer behavioural assessment and data analysis. Leading clients: B2W, DM9DDB, África, ABC Group, Leo Burnett, Whirlpool, Itaú, AmbevMain Responsabilities:- Co-founder of 2ACTION (with 3 other partners) prior to the entity being acquired by ABC Group and renamed to ‘Mindigitall’. Responsible for developing new business and managing client relationships. Main responsibilities included:- Strategic commercial development and business intelligence.- Identification and acquisition of new clients, along with detecting the specific needs of existing clients.- Business solution consultant, offering complete, tailored digital marketing solutions to clients, combining digital media and brand development built on data science.- Client relationship manager, along with managing client projects from proposal stage through to delivery and post-delivery, guaranteeing results and client satisfaction.

Leading clients: Telefonica, Itaucard, GM, Sam´s Club, Gafisa, Tenda, Pão de Açucar, Unicsul, Casa&VideoMain Responsabilities:- Responsible for implementing and managing the Search unit, the division responsible for sponsored link campaigns through the SearchCenter+ | Adobe Omniture tool, alongside a team of 3 specialists.- Business solution consultancy, identifying client requirements, developing tailored solutions, platforms, structures, processes and teams from the proposal stage through to delivery, to guarantee client satisfaction.- Acting as a promotor for Omniture in Brazil (digital marketing suite).- Developer of the Adobe Omniture Training Centre in Latin America, involving the creation and implementation of courses (SiteCatalyst User Training, SiteCatalyst Advanced User Training, Implementation Training and Search Center Training) for LATAM professionals.- Identification of new markets and clients alongside the development of existing and new business relationships with global Adobe Omniture clients, national clients and marketing agencies.- Developer of strategic commercial projects, with full project accompaniment in the marketing sector.

Sales&Marketing Division- Identification of new clients and leads, alongside relationship development with clients in the technology, internet, telecommunications and durable consumable products markets for positions in media and high management.- Management of the full marketing and sales recruitment process for clients: ascertaining requirements, negotiating contractual terms and conditions and managing the selection process. This involved mapping the market, evaluating clients, conducting interviews and carrying out follow ups with recruited clients.

- Manager of member acquisition and the identification of new clients, heading a team of 20 trainees- Account and client relationship manager for major companies- Participant in the merging of the relationships and acquisition departments with the challenge of streamlining internal processes- Negotiating advertising space and sponsorship sales through Amcham vehicles

- Analysis of company result reports, control and monitoring of marketing KPI’s and sales reports, organizing commercial presentations, research and market analysis and developing the relationship with call centers subsidiaries of the Telefonica group.

Bachelor'S Degree, Business Administration

Education record