- Expansion of ShopBack’s Electronics and Travel categories, establishing new merchant partnerships and strengthening existing relationships.- Achieved a 2x GMV/Revenue growth and 4x increase in traffic for existing accounts, consistently surpassing KPI targets by over 25%.- Contributed to a 4x increase in Advertising Sales revenue, significantly enhancing overall category performance.- Successfully grew the GMV of new and potential partners by an impressive 8x, demonstrating strong market analysis and strategic implementation.- Developed and executed creative online campaigns, achieving a 3x to 13x uplift in campaign performance metrics.- Business Development and Strategy: Pioneered new initiatives and business plans, driving substantial revenue growth for ShopBack and its high-profile brand partners, including Apple, Samsung, Dyson, Microsoft, Expedia Group, Booking Holdings, Trip.com, Klook and many more.- Collaborative Planner: Worked closely with the Head of Commercial, internal stakeholders and regional merchant teams to devise and execute comprehensive growth strategies.

- Define and implement the category strategy, pricing, promotions and campaigns to grow both sales and buyer. Understand internal and external variables that impact the business, ensuring alignment with Lazada goals and vision- Lead a team of Key Account Managers to work closely with business partners- Managing and grow key home appliances brands and retailers- Identify assortment priorities for your category and oversee acquisition of new vendors, brands and suppliers. Develop category campaign proposals with the campaign manager to achieve sales goals- Drive brands & sellers sales performance through joint business planning and regular business reviews- Lead market data analysis to address commercial opportunities or business performance issues

- Managing and growing key strategic accounts such as Apple, Samsung, Xiaomi, Huawei and etc, achieving an average of 30% GMV growth - Achieving positive profit growth at the end of each FY - Increasing key brands item sold more than 400% and followers of 100% - Monitor and optimize inventory planning parameters- Manage inventory health to determine inventory liability, determine exit strategy for unproductive inventory- Develop forecasting models in-line with best practices and customized for Lazada processes- Seek and partner with reliable vendors and suppliers- Determine quantity and timing of deliveries- Monitor and forecast upcoming levels of demand- Perform cost and scenario analysis, and benchmarking- Create Purchase Order & Fulfillment Order- Communicating with marketing team on special promotions, launches and campaigns, with more than 30% visitors growth YoY for the brands- Maintaining attractive content for a large and diverse portfolio of products- Researching new product releases, attend trade shows, liaising with suppliers concerning details of new and existing products

- Responsible for selling company products, developing new business and/or expanding existing businesses of HTC and Apple in Singapore and SEA emerging markets- Measure, monitor and manage more than 20 accounts sales performance of HTC and Apple - Establish and develop productive and professional relationships with key contacts in assigned customer accounts - Channel sales data collection and analysis includes partners database management and update - Responsible for driving revenue, increasing profit growth of an estimate of 15% and account satisfaction for HTC and Apple- Stay updated on industry knowledge, market conditions and competitors' products and pricing - Completes strategic account plans, forecasts and progress reports - Develops channel marketing campaigns, evaluates marketing plans and develops strategies to respond to changing market and competitive conditions - Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment of brand and retail - Participate and coordinate the pre-sales, services and support resources to successfully deliver products and solutions to clients - Manage co-marketing and execute activities driving awareness, including in-store events, PR events, product launches and online promotion

- Assist in managing 3 major telecommunication companies and managing open channel markets- Channel sales data collection and analysis includes partners database management and update- Coordinate with operation team in China- Establish and develop productive and professional relationships with key contacts in assigned customer accounts- Meet and exceed assigned targets for profitable sales and strategic objectives- Stay updated on industry knowledge, market conditions and competitors' products and pricing- Completes strategic account plans, forecasts and progress reports- Develops channel marketing campaigns, evaluates marketing plans and develops strategies to respond to changing market and competitive conditions- Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment of brand and retail- Managing the associated marketing budgets, execution and approvals for required localization- Planning and execution in multiple demand generation media including: SEM, social media, direct marketing, event marketing, lifestyle Marketing and online event marketing- PR initiatives: customer testimonials, press release distribution- Manage co-marketing activities and execute activities driving awareness, including in-store events, PR events, product launches and seasonal promotions

- Training for business partner employees, so they have better awareness and appreciation for a product, so staffs are more likely to recommend the product to customers. - Maintaining a good rapport with employees from the retail channel at all levels and to have an effective communication with both employees and customers. - Developing and executing training sessions, either 1-1 or group training - Execute special promotional campaigns to boost sales volume. I will introduce promotion, gain agreement and support from the business partners, secure preferred product placement, remerchandise, place signage, and generate awareness (where permitted) and enthusiasm with employees prior to the launch of the promotion. - Monitor sales volumes, inspect inventory levels and maintain in-store promotional materials which are key tasks throughout the promotional period. - Handle overseas sales and customers- Work independently, manage time effectively, multi-task, and problem-solving. I am required to maintain customer relationships records and complete all reporting tasks as directed by the Senior Sales Manager in a timely manner. The gathering of data at store level on all aspects of Motorola and competitive devices, brands and promotions is a key role requirement

- Provide HTC product training to HTC promoters and telecommunication partners - Increase HTC awareness to customers and public - Building and maintaining a good rapport with business partners at all levels - Plan and execute promotional campaigns to boost sales volume – introduce the promotion, gain agreement and support from the partners - Secure product placement, i.e. merchandise and BTL materials to generate awareness and enthusiasm with employees prior to product or promotion launch - Monitor sales volume, inspect inventory levels and maintain in- store promotional materials. - Gather data and market insights on all aspects of HTC and competitive brands, and promotions- Analysis gathered information or data to improve and plan business strategies

- To promote and sell HTC products to store managers. Conduct product training for business partners and HTC staff - Develop and expand sales channels within Singapore, generate sales report. Collecting feedbacks for HTC - Handle customer complaints and general technical issues - Establish strong partnerships with business clients and customers. Liaising between outsource agencies - Improve existing relationship with key industry clients and partners - Create and manage event, program and campaign. I.E. Managing HTC Rewards Portal for business partners. Ensure that all events and roadshows are effectively in placed and executed. Plan and execute commission scheme for HTC promoter. - Securing new retail space for HTC branding and manage HTC retail environment. Maintain concept store layout and ensure retail outlets meet up with HTC marketing guideline

- To attend all sales enquiries, solve problems arising from sales orders and follow-up on status of sales orders - Handle correspondence relating to customers - Prepare monthly sales report - Working independently at road shows or kiosk

- Attend all sales inquiries. Achieving sales targets set by account manager- Ensure that all programs and schedules are effectively in placed and executed- Assist Event Manager to setup the event space to ensure event space are ready - Attend and solve problems arising from customer