Experienced Digital Marketer with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, particularly in performance marketing. Strong digital media background with a Bachelor's degree focused in Business Management Majoring in Marketing from Queensland University of Technology (Brisbane, Australia). A Consistent and disciplined professional with the ability to not only identify commercial potential but also develop marketing strategies that maintain product and service loyalty. Recognised for proficiency in planning and coordinating multiple aspects of marketing activities to achieve and exceed goals. Proficient in leading and mentoring peers with team-based projects, a key strength is the ability to implement local strategies that support a greater desired objective. In my free time, I love to gym, read and cook! :)
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FounderDigivate Dec 2018 - PresentSingapore -
Global Paid Search ManagerVestiaire Collective Jun 2023 - Present -
Regional Paid Search ManagerVestiaire Collective Oct 2022 - Jun 2023Singapore -
Global Performance ManagerReprise Digital Dec 2021 - Oct 2022SingaporeManaging Shangri-La global search, social and programmatic channels. -
Senior Performance, SearchGroupm Sep 2021 - Nov 2021SingaporeManaged Dyson India Search accounts and was headhunted shortly. -
Digital Marketing | User AcquisitionCarousell May 2019 - May 2021Singapore- Manages Singapore Geo in Autos & Property Verticals - Responsible for planning, forecasting, budgetary control, and reporting of paid marketing strategy- Responsible for execution of paid marketing, SEM, programmatic campaigns to generate traffic, leads & conversions for Autos & Property- Monitoring and tracking consumer data, market conditions, and competitor data.- A/b testing for creatives, audience segments, copywriting- Keyword research and SEO execution- Support relevant stakeholders in paid marketing campaigns -
Digital Marketing ManagerAuto Makeover Oct 2017 - May 2019SingaporeAuto Makeover Pte Ltd has been in the car polishing industry in Singapore for 29 years and survived solely on traditional marketing methodologies. I came up with a digital transformation plan and these were the highlights of my 19 months journey: 1. Forecasted potential sales revenue which was acted on and increased revenue by 100% in 2019. 2. Created a website from scratch using wix website builder within 3 months. 2. Executed lead generation and nurtured post sales (remarketing) for recurring revenue. Overall Google Ads ROI at above 300% for whole tenure. 4. Executed Google analytics, Google tag manager, Google my business for tracking and analysis. -
Casual Front Of House SupervisorCuisine On Cue Jan 2016 - Oct 2017Brisbane, AustraliaDisplayed impeccable time management and leadership skills while responsible for carrying out catering services to private functions, events, weddings and corporate events. Recognised as a driven employee who leads from the front and takes the initiative to get the job done. -
Finance & Business Development Intern99.Co Nov 2016 - Jan 201771 Ayer Rajah Crescent, Singapore 139951Managed the entering of day-to-day financial transactions into Xero cloud based accounting system. Refined MS Excel skills and was introduced to Electronic Direct Mail (EDM) Marketing, Mailchimp. Assisted in an event collaborations with Savills Property Group ( Singapore ) as an attendance coordinator. -
Marketing VolunteerChurches Of Christ In Queensland Jul 2016 - Oct 2016Brisbane, AustraliaWorked as part of a diverse team to deliver a marketing strategy that focused on engagement of past participants. Contributed in streamlining a marketing campaign to target future potential participants. -
Administrative AssistantProceq - A Screening Eagle Technologies Company Apr 2012 - Aug 2012SingaporeResponsible for data entry and administrative tasks such as filing, mailing and taking office calls.
Ernest Lee Education Details
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Business, Management, Marketing Major -
Business Information Technology
Frequently Asked Questions about Ernest Lee
What company does Ernest Lee work for?
Ernest Lee works for Digivate
What is Ernest Lee's role at the current company?
Ernest Lee's current role is Digital Marketer | Global Paid Search Manager.
What schools did Ernest Lee attend?
Ernest Lee attended Queensland University Of Technology, Temasek Polytechnic.
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Ernest Lee
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Ernest Lee
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Ernest Lee
Singapore
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