As a Head Planner in Ultima Asia, I’m responsible to support the business of the company by giving a high rate winning pitch through a creative, comprehensive and on-point idea with a compelling storytelling. To deliver the deck, I join the account team to take the brief to get the whole picture of the objectives, work closely with the production team for budget development and direct creative team to bring the ideas alive through visuals. Not only delivering the deck, I also lead the presentation to sell the idea and win the pitch.Creative, unique, relevant and details are the key winning factors that embodied in every proposal I developed. Supported with an eye-pleasing deck design, I successfully support the team to grow and become one of the fastest growing local agency. I have a deep understanding in BTL activation landscape, and in the past 5 years I have stretched my skills to develop integrated campaign plans that is executed through multiple channels.