Ernest Berardi

Ernest Berardi Email and Phone Number

Vice President of Sales @ Simply Brands
Simpsonville, SC, US
Ernest Berardi's Location
Simpsonville, South Carolina, United States, United States
Ernest Berardi's Contact Details

Ernest Berardi work email

Ernest Berardi personal email

About Ernest Berardi

Strong skills and extensive experience in the following areas: Sales/Business Development; Revenue Production; Driving New Territory Growth; Channel Development; Managing Large Strategic Sales Campaigns; Profit & Loss Management; Interviewing, Hiring, Training, Supervising, Motivating & Evaluating Performance of Subordinates. Strengths: Skilled at clarifying issues, educating customers, and facilitating decision making in complex situations while maintaining excellent customer service; proven ability to develop and implement business solutions in a cost-conscious environment; achievement-oriented; excellent communication/interpersonal skills; self-motivated.Core Competencies: Meeting & Exceeding Sales Objectives; Relationship-Building; Strategic Planning; Channel & Solution Sales; Improving Partner Onboarding Procedures; Implementing New CMR System; Streamlining Pricing Models; Recapturing Lost Market Share; Working Closely with Product Management; Streamlining Distribution Channel; Forecasting & Projections; Market Trend Analysis; Client Problem-Solving; Revamping Reporting & Tracking Mechanisms; Team Development/Motivation; Maintaining Excellent Customer Service;; Decreasing Inventory Costs; Implementing Market-Wide, Multi-Tier Partner Program; Negotiating Distribution & Rep Firm Partnerships; Designing CEU Credited Training Materials; Physical Security Equipment/Technology.Computer/Technology Skills: Microsoft Office; Milestone; Salesforce; Exacq Vision; Goldmine; DW Spectrum.

Ernest Berardi's Current Company Details
Simply Brands

Simply Brands

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Vice President of Sales
Simpsonville, SC, US
Ernest Berardi Work Experience Details
  • Simply Brands
    Vice President Of Sales
    Simply Brands
    Simpsonville, Sc, Us
  • Tp-Link Usa Corporation
    Vice President Of B2B Channel
    Tp-Link Usa Corporation Jan 2024 - Nov 2024
    Irvine, California, United States
  • Tp-Link
    Senior Director Of B2B Channel
    Tp-Link Aug 2023 - Jan 2024
    Irvine, California, United States
    Senior Director of Sales centered on growing TP-Link’s B2B Channel, focusing on strategy, direction, sales, and marketing.
  • Dahua Technology Usa
    Vp Of Channel Sales
    Dahua Technology Usa Jun 2019 - Aug 2023
    Irvine, Ca
    *Redesigned and manage the Business Analyst team, focusing on growth opportunities and deeper understanding of past results, by regional and product.*Revamped reporting and tracking mechanisms, to allow the sales team to be more efficient on areas of focus.*Interview, hire, train, supervise, motivate, and evaluate personnel (9 direct reports, 5 indirect employees, and 20 employees); launched a new Channel Team, specifically focused on improving partner onboarding procedures and driving education to improve Pre- and Post-Sales experience.*Transitioned and implemented a new CMR system for inline North American team with the Global team.*Collaborated with cross-functional leaders in developing go-to market strategies to optimize sales, decrease inventory costs, and streamline pricing models.*Continue the roles and responsibilities of prior position as Director of Channel Sales, Physical Security.
  • Dahua Technology Co. Ltd
    Director Of Channel Management
    Dahua Technology Co. Ltd Oct 2016 - May 2019
    Irvine, Ca
    *Developed and implemented a channel strategy which included partner and distribution focus.*Intricately involved with merger between Dahua NA and Flir Visible, in both product and sales.*Redesigned and implemented a market-wide, multi-tier partner program to drive revenue growth and customer loyalty.*Personally negotiated Distribution and Rep Firm Partnerships in the Physical Security Market, to drive brand awareness and improve reach, while keeping cost exposure down.*Worked closely with product management and engineering to determine specific products to bring into North America, including the recommended inventory levels and pricing for the channel.
  • D-Link Systems Inc.
    Director Of Distribution, Security Channel
    D-Link Systems Inc. Feb 2012 - Sep 2016
    Irvine, California
    *Developed and initiated programs specifically designed to build long-term partnerships with national integrators (Convergint, Siemens, and Wachter).*Interviewed, hired, train, motivated and evaluated employees; directly managed 2 Distribution Sales Managers, while overseeing 7 Security focus Rep firms across the United States.*Worked closely with product management, engineering, and channel organizations to help develop products that were essential in the marketplace.*Researched, analyzed, designed, and deployed innovative, CEU credited training materials to accelerate understanding of highly complex and interdependent system information.*Achievements: Redesigned and implemented the channel strategy which redefined and expanded the overall Physical Security market and increased market share by 10x; led sales activities to equate to 25% of the Smart Switch Sales in D-Link US Marketplace; personally negotiated Distribution Partnerships in the Physical Security Market (ADI, Anixter, and CSC).
  • Acti Corporation
    Director Of Distribution Sales, North America
    Acti Corporation Aug 2010 - Feb 2012
    *Streamlined existing Distribution Channel to reduce waste, eliminate unnecessary redundancy, and optimized resource allocation to improve dealer experience.*Directly managed 2 Account Managers.*Oversaw and supplied guidance to the inside sales team in the United States.*Successfully planned and integrated channel strategy for the North America market.*Achievements: Developed strategy and directed departmental operations which resulted in 35% growth in revenues ($16MM) and responsible for over 70% of total North American sales; recaptured lost market share from competitors by driving new product launches and customer service tactics through the distribution channel.*Promoted from prior position as National Distribution Sales Manager.
  • Scansource
    Product Manager
    Scansource Jul 2009 - Aug 2010
  • Wynit, Inc.
    Product Manager
    Wynit, Inc. Nov 2004 - Jul 2009
    Security/Networking division at WYNIT.
  • Wynit, Inc.
    Sales Account Manager
    Wynit, Inc. Dec 2003 - Nov 2004
  • Eckerd Drugs
    Training Store Manger
    Eckerd Drugs May 1993 - Dec 2003
    Worked my way up from a Part-time clerk to a regional training store manager.

Ernest Berardi Skills

Solution Selling New Business Development Security Business Development Sales B2b Negotiation Competitive Analysis Key Account Management Ip Business Strategy Marketing Contract Negotiation Marketing Strategy Team Building Team Leadership Training Leadership Integration

Ernest Berardi Education Details

Frequently Asked Questions about Ernest Berardi

What company does Ernest Berardi work for?

Ernest Berardi works for Simply Brands

What is Ernest Berardi's role at the current company?

Ernest Berardi's current role is Vice President of Sales.

What is Ernest Berardi's email address?

Ernest Berardi's email address is e.****@****rce.com

What schools did Ernest Berardi attend?

Ernest Berardi attended Syracuse University, Onondaga Community College.

What skills is Ernest Berardi known for?

Ernest Berardi has skills like Solution Selling, New Business Development, Security, Business Development, Sales, B2b, Negotiation, Competitive Analysis, Key Account Management, Ip, Business Strategy, Marketing.

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