Ernest Berardi Email & Phone Number

Simpsonville, Sc, Us

Irvine, California, United States

Irvine, California, United States

Senior Director of Sales centered on growing TP-Link’s B2B Channel, focusing on strategy, direction, sales, and marketing.

Irvine, Ca

*Redesigned and manage the Business Analyst team, focusing on growth opportunities and deeper understanding of past results, by regional and product.*Revamped reporting and tracking mechanisms, to allow the sales team to be more efficient on areas of focus.*Interview, hire, train, supervise, motivate, and evaluate personnel (9 direct reports, 5 indirect employees, and 20 employees); launched a new Channel Team, specifically focused on improving partner onboarding procedures and driving education to improve Pre- and Post-Sales experience.*Transitioned and implemented a new CMR system for inline North American team with the Global team.*Collaborated with cross-functional leaders in developing go-to market strategies to optimize sales, decrease inventory costs, and streamline pricing models.*Continue the roles and responsibilities of prior position as Director of Channel Sales, Physical Security.

Irvine, Ca

*Developed and implemented a channel strategy which included partner and distribution focus.*Intricately involved with merger between Dahua NA and Flir Visible, in both product and sales.*Redesigned and implemented a market-wide, multi-tier partner program to drive revenue growth and customer loyalty.*Personally negotiated Distribution and Rep Firm Partnerships in the Physical Security Market, to drive brand awareness and improve reach, while keeping cost exposure down.*Worked closely with product management and engineering to determine specific products to bring into North America, including the recommended inventory levels and pricing for the channel.

Irvine, California

*Developed and initiated programs specifically designed to build long-term partnerships with national integrators (Convergint, Siemens, and Wachter).*Interviewed, hired, train, motivated and evaluated employees; directly managed 2 Distribution Sales Managers, while overseeing 7 Security focus Rep firms across the United States.*Worked closely with product management, engineering, and channel organizations to help develop products that were essential in the marketplace.*Researched, analyzed, designed, and deployed innovative, CEU credited training materials to accelerate understanding of highly complex and interdependent system information.*Achievements: Redesigned and implemented the channel strategy which redefined and expanded the overall Physical Security market and increased market share by 10x; led sales activities to equate to 25% of the Smart Switch Sales in D-Link US Marketplace; personally negotiated Distribution Partnerships in the Physical Security Market (ADI, Anixter, and CSC).

*Streamlined existing Distribution Channel to reduce waste, eliminate unnecessary redundancy, and optimized resource allocation to improve dealer experience.*Directly managed 2 Account Managers.*Oversaw and supplied guidance to the inside sales team in the United States.*Successfully planned and integrated channel strategy for the North America market.*Achievements: Developed strategy and directed departmental operations which resulted in 35% growth in revenues ($16MM) and responsible for over 70% of total North American sales; recaptured lost market share from competitors by driving new product launches and customer service tactics through the distribution channel.*Promoted from prior position as National Distribution Sales Manager.

Security/Networking division at WYNIT.

Worked my way up from a Part-time clerk to a regional training store manager.

Network Administration

Microsoft Certified Professional

Associate, Architecture