A freelance B-2-B and B-2-C consulting services providing businesses with marketing, strategic and innovative solutions, consumer insights, advisory and re-structuring.Projects Achievement Overview: Conducted a market feasibility with a group of consultants to develop a Business Plan used for investor cash injection for a haulage company to diversify into fuel storage and hauling services [£140 million Tank Farm project] Restructured an Agro-Processing company with annual budget of £4million, lead the team in acquisition of new channels, executed a campaign touching on customers pain points. Analysed data (sales vs market spend) to realign campaigns that improved conversion by 46% Led and managed the digitalization of data collection, data analysis technology for a market research company that delivers real-time insights to executive data driven actions Conducted a market feasibility studies for a consumer electronics manufacturer [channels, price points] and developed a market entry strategy to launch their products into market  Used market data and consumer insight to generate a sales and marketing plan for a Carbonated Soft Drinks manufacturer to re-launch their CSD product range into market in 2021In-house Project Overview and Achievements:An interim Commercial Director for Claron Health International, I built the marketing and customer acquisition team, initiated revenue generating initiatives that attained revenue growth, identified new channels, restructured product portfolio that increased customer reengagement and conversion by 60%. Implemented effective systems that maximised efficiency in business operations. Created tailored product and service offerings based on lifestyle with variable price points which achieved over 70% lead conversion rate and referrals.

A mobile apps and games development start-up company – games, stickers and emoji.Responsibilities:Develop a marketing strategy - create brand awareness, customer engagement, acquisition and apps downloads. Manage the digital team to create content for the new apps and games.Achievements: Built the digital marketing team to create content for channel media campaigns for 3 messaging apps that achieved user engagements of 450% in the first quarter  Achieved an average conversion rate of 22% for unique app downloads MoM among the target audience Initiated the “Affiliate Marketers programme” in tertiary institutions and with tech bloggers that caused a surge in customer engagements with the brand and app downloads

A leading manufacturer of PIR thermal insulation solutions with an annual budget in excess of £60m.Responsibilities:Strategic product management, Product life cycle optimisation, Product market analysis and evaluation, Develop and launch innovative products and solutions, Identify new opportunities essential to drive product development and innovation, Maximise market growth opportunities.Achievements: Led a multidisciplinary team to work on an innovative product from concept to market launch in my first 4 months of engagement that exceeded the projected first year revenue over 60% Created content that touched on customer pain points that was used by the Marcoms team for digital campaigns  Analysed overall revenue by SKU performance that led to withdrawing 69% of product SKUs from stock to be recategorized as special-order SKUs, freeing up space on the production line to maximize output to fulfil continuous growth in customer demand Worked with the Sales Director to re-align product pricing structure that focused on maximising revenue and market growth

A multi-platform systems management software company with an annual budget in excess of £8mAchievements: Lead the digital team to initiate and execute integrated campaigns across different channels to drive customer engagements, increased conversion rate on average by 28% MoM  Achieved a 55% savings on the monthly budget for digital campaigns and still generated on average the same number of quality leads with improved rate of conversion. Worked with the technical team to create content for nurturing and re-engagement campaigns Brand awareness to target audience increased using social media, video and email campaigns

A global market leader in developing, manufacturing, and distributing surveying systems and measuring equipment with a UK annual budget in excess of £48m during my engagement period Achievements: Increased brand awareness amongst target audience by creating content that touched on their pain points via communication the benefits of using our products and solution applications Achieved a 12% customer acquisition MoM and 42% growth in cross selling through customer re-engagement initiatives  Worked with multilingual teams to launch innovative products into different market segments. Attained 23% of the global orders intake in the UK on a product released within a month Planned and managed industry leading exhibitions across UK and Benelux regions with distribution partners that achieved an exceptional levels of customer engagements Organized localized product training seminars across that resulted in a 250% growth in the number of units sold in 2011 vs 2010 Launched distribution network marketing strategy with the sales team resulting in the growth of channel partners by 86% YoY

Achievements: Created new content that was used by the creative design team to create new marketing collaterals  Worked with the web developer to launch a new website that achieved MoM customer engagement by 45% Generated leads through nurturing campaigns with MoM conversion rate of 38% based on average customer journey of 10 weeks Increased a YoY growth in customer acquisition by 128% for a healthcare provider Attained a 4.5% response rate from our targeted DM campaigns (70% conversion based on response rate) Increased employee engagement by launching a monthly newsletter [85% click through rate]