Ernest Fung Email & Phone Number

Hong Kong Sar

Key strategic counsel for C-suite clients and executive decision makers to achieve business goals: build/improve products, invest in CRM and digital analytics solutions, deliver operational efficiencies through digital transformation.Restructured the business by refocusing senior leadership efforts in key client acquisition and upselling targets. Responsible for managing the leading new in-house initiatives in strategy, marketing, and digital operations services.Led the cultural transformation of the agency in the highly competitive tech talent space, increasing staff retention rate of 15+ critical senior developers.Led creative and account management teams of 6+ direct reports to drive client success via thoughtful and relevant tech offering / solutions.KEY CLIENTS: Tricor Group, Pirata Group, Hong Kong Golf Club, Value Partners

Hong Kong

Evaluated clients’ marketing plan and divest strategies that best suit their business model given resource limitation and overall business goals. Implemented bespoke marketing strategies, with measurable goals, to stand out in the market, innovate, create meaningful relationships with customers, and stay ahead of the competition.Helped brands decide where to focus their marketing efforts to achieve revenue targets during COVID, supporting them through unprecedented challenges.KEY CLIENTS: NBA, Outward Bound, ZUMA, M.int Academy, IMIT Advisory

Hong Kong

Building a community of interesting people in Hong Kong all doing interesting things.Creating a space for creative people to gather. To enable and support those willing to be brave and step into the unknown.Sharing distinctly Hong Kong stories that not enough people know about.Pushing the boundaries, creating with intention and bonding over genuine conversations along the way.

Hong Kong

Designated advisor to regional C-level management and NY HQ on all things APAC digital.Spearheaded, launched, and successfully managed 23 local social media channels across Asia (ex-China and ex-India), delivering a localised experience for casual and core basketball fans across Asia.Directly worked with Facebook, Twitter, Instagram, YouTube, LINE, VIBER to create exclusive content and live broadcasts of NBA content across Asia.Devised creative ideas and strategies for the region, growing local measurable fan base on social media from 100k to 15M+.Championed influencer marketing across key markets (Philippines, Indonesia, Japan, Korea, and Australia) and leveraged NBA talent to grow audience fanbase.Worked cross-department to enable success with global partnership, media distribution, merchandising, talent, and events teams during regional and local marketing activation activities.Set up and led data analytics to measure and guide content strategy, transforming growing casual fanbase to loyal paying customers over time.

Changed the way people approach and take on account management.Helped clients and agencies alike, identify key problems and devise solutions with concrete results. Tackled and developed strategic direction, social media strategy, copywriting, UX, as well as media buy. Companies - Text100, BBDO, BlueCurrent Group, Fleishman-Hillard Clients - PepsiCo, Mars Inc, Johnson & Johnson, RIM, Estee Lauder, TonySame, The Scythians, Powerbalance, FedEx, Harrow International Schools, HKUST

Hong Kong

Project managed for clients to help deliver on objectives, including resource and budget allocation, creative delivery, digital marketing and social media management.Developed and launched Starbucks Loyalty Program in Asia.TVC production and through-the-line advertising for Mars Food Inc, and Pepsico Inc.Won key new regional accounts: Johnson & Johnson, and Hyatt.

Worked within the constraints of tobacco law and devised strategy and solutions to help British American Tobacco achieve record sales (and help clients get their bonus!).Achievement - Ogilvy Action Academy CertificateClients - British American Tobacco - Lucky Strike, Kent, Dunhill, 555

Entry-level grunt punching above weight and helping win the most business bar none within the network. Good enough is never good enough.Clients - Kellogg's, KFC, Singapore Airlines, Duracall, Pampers, Olay, Oral B, Shell

Bsc, Psychology

Education record