• Developed customer insights from over 20 primary and secondary research projects to identify strategic opportunities for client brands.• Created social listening reports and competitive audits for new business pitches that led to over $10 MM in new projects.• Participated regularly in strategic and tactical brainstorms with senior management for over 15 client brands.

- Analyze and critique student model work to ensure effectiveness, viability, and usefulness.

• Developed a creative shared payment system for a prepaid product by leveraging a diverse team of marketers, developers, and software managers.• Conducted focus groups and developed valuable insights on how people share money, which led to a 10% increase in projected revenue for prepaid products.• Initiated the Agile software development strategy to balance technical requirements with customer needs.

- Oversee executive decisions for all club activities and delegates responsibilities.- Ensure integrity and cohesiveness of association through careful and deliberate communication.

• Designing promotional art and products to galvanize attention and support for events.• Managing social media and communication to enhance club member experience.

- Managed social media platforms for numerous clients (e.g. Mitsubishi, IPSA, Yahoo!).- Analyzed content strategies based on online analytical tools and generated over 400% reach per post.- Developed marketing strategies for foreign companies penetrating the Hong Kong market.- Designed brand campaign material and hosted digital community events to galvanize local participation.

- Oversaw event application development and design.- Improved modes of electronic communication to provide continuous update and feedback.

• Developing leadership skills through personal and educational interactions with students. • Aiding students by providing detailed outlines of lecture work and study guides.

• Applied school-learned concepts and linguistic practices to realistic customer situations.• Explored and participated in financial, interpersonal, and managerial aspects of the restaurant.

• Completed 2010 Restaurant Census of 88 Hong Kong districts, including those in Hong Kong, Kowloon, New Territories, and the Outlying Islands.• Researched statistics on over 10,000 restaurants, QSRs (Fast Food), beverage shops, etc. to increase potential clients and determine marketing path.