Ernesto Rubio Ferrer Email & Phone Number

Cartagena, Bolivar, Co

Colombia

Geofuturo: Sales and marketing management and circular economy business enabler.Golf & Turf - Effientec: Regional business development of Electric Vehicles (EV) solutions.Funcicar: Marketing plan developer in order to improve income sources.Grupo GXM S.A.S: Expansion plan of ARA retail stores for Jeronimo Martins.Inmobiliaria Octagom: Sales Management Outosurcing (SMO) & professional coaching.Air Depot: Sales Management Outosurcing (SMO).

Cartagena

- Led the CRM solution implementation in Promoambiental companies in order to track properly sales opportunities, increase forecast accuracy and improve sales performance. *Achieved 41% sales growth in environmental services in 2019. *Achieved 25% sales growth in environmental services in 2018. *Achieved 73% sales growth in environmental services in 2017. *Achieved 40% sales growth in environmental services in 2016. - Led the digital transformation of waste collection information reducing: *Between 25-40% of waste collection claims from 2016 to 2019. *More than 33% of office resources. *More than 65% of invoicing cycle time.

Cartagena

- Managed vehicles business unit P&L. - Increased 4% of regional Chevrolet market share (from 26% to 30% YTY), leading among all brands in 2013.- Overachieved annual budget in 2013 (104%), provided benefits to shareholders in a decreasing market. - Sales growth of 5% in 2013 in a falling market and achieved 104% of the sales quota with a positive gross margin.- Redefined commercial processes and procedures in order to achieve Sales Excellence Certification (national high-standard award given to the best distribution and commercial practices of car dealers) from General Motors in 2013.

Barranquilla

- Led regional sales strategy, sales and marketing team, sales quota and new business development.- Achieved 44% sales growth in 2011 vs. 2010.- Achieved 31% sales growth in a key account (Olimpica) in 2012 vs. 2011.- Built new specialized A/C disribution channel increasing in double digits A/C sales in 2012.

Cartagena

- Achieved 133% of quantity (Metric Tons) growth rate, 70% amount growth rate, opened the north American market through a tri-monthly account planning, accurate sales forecasting and prospected new customers in different countries over the world (Europe, Asia, Africa and Latin America); participated in new products development to differentiate the product and make it more profitable in Latin American and Australian markets.

Bogotá

- Defined, executed and evaluated marketing plan and created, developed and managed the sales force in stores to communicate better the benefits of Samsung TV features in order to achieve 112% of TV sales plan in first half 2008 and growth rate of 34% year to year. Set a successful communication plan (PR, ATL, BTL and Merchandising) in order to have a successful launching of new LED Technology (first in Colombia) in 2009. Analyzed and forecasted the market demand in order to have an adequate negotiation with headquarters of product mix and cost, established price setting and dealer margins by distribution channel to maintain leadership in LCD sales in Colombian market.

Bogotá

- Developed and delivered technology solutions to Automotive, Manufacturing, Chemical & Petroleum, Financial and Distribution industries in SMB segment, integrating hardware, software and services through ISVs, SPs, SIs and TELCOs, developed cross and up selling in IBM and non-IBM customers to increase market share and achieved 105% growth in sales revenue in 2005. Made sales calls on competitor´s accounts delivering the right solutions to their industry and kept high satisfaction level on IBM customers in order to increase wallet share and achieved 168% of sales goal in 2006.

Bogotá

- Identified business opportunities in the Andean Region, working with IBM specialists and business partners (Colombia, Chile, Ecuador, Peru and Venezuela) and achieved over a million dollars of business opportunities in competitor’s accounts. Supported marketing campaigns in the region to guarantee a complete understanding of the benefits of IBM solutions and brought many competitor´s accounts to IBM solutions.

Executive Mba, Business Administration And Management, General

NALDE Business School is the top School in Colombia, created from and actually with the advisory of a committee from Harvard Business.

Marketing Management Specialist, Marketing/Marketing Management, General

Bachelor Of Business Administration (B.B.A.), Ciencias Económicas Y Administrativas

Activities and Societies: Student Council Member - Business Administration Faculty 1998

Programa Internacional De Mentalidad Digital, Business Administration And Management, General