Professional with more than 20 years of experience working in corporations and / or entrepreneurship. Strong focus on the development of long-term business relationships, generating marketing strategies and positioning of products and services. Excellent negotiator with positions at all levels, mainly in B2B models for Fortune 500 companies.
La Torre De Babel Comercialización S.A. De C.V.
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New Business Development DirectorLa Torre De Babel Comercialización S.A. De C.V.Naucalpan De Juárez, Méx., Mx
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New Business Development DirectorLa Torre De Babel Comercializacion S.A. De C.V. Jun 2015 - PresentMexico CityDesign and development of premium products. We source the best manufacturer, manage all production, product testing/compliance and coordinate all logistical and customs activities, with a strong focus on promotional marketing. New Business Development Director• Responsible for the development of new business areas, attracting and developing new suppliers and manufacturers in Mexico to increase our value offer, reducing delivery time, logistics costs and encouraging local consumption. • Responsible for entire sales process, from customer acquisition, supplier development, to product delivery increasing sales by 36% in 12 months• Increased client base by 45% in 18 months thanks to a very strong prospecting strategy and deep analysis of the needs and opportunities of products in market through strategic development of local suppliers. • Managed to increase my sales quota by double digits every year. Currently my billing is made up by 85% products made in Mexico. • Focused on developing, managing and negotiating with B2B and retail clients.
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Chief Commercial OfficerAntartika Foods Apr 2012 - May 2015Cancún Quintana Roo / México DfFrozen Food Processing Company- Targeted and negotiated with clients in Mexico, United States and Europe for retail and food service channels. Closing Sales for US$5M.- Presented Bimonthly Key Performance Indicators to company Shareholders surpassing agreed results.- Coordinated monthly workshops with logistic, quality and productions areas to improve quality standards and streamline production.
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Co-Founder / Chief Commercial OfficerMaps Tu Clinica Aug 2011 - Nov 2012Huixtlapexco 37, Colonia San Miguel TecamachalcoHealthcare clinics for people without insurance- Implemented marketing and communications strategy to increase number of patients. Expanded client base by 50%- Planned and executed commercial strategy to attract new users using website and social media as primary tools.- Positioned the brand as top of mind for health services designed for domestic workers.- Hired and managed 15 people for the sales team.
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Sr. Consultant - Sales & Marketing And Healthcare DivisionsMichael Page Mexico May 2009 - Jul 2011MéxicoHeadhunter- Managed the Sales & Marketing Division and designed, developed and managed the Healthcare Division.- Hired and managed trainees and consultants for both divisions.- Scouted and negotiated with clients from FMCG and Pharmaceutical industries producing US$300,000 in revenue.- Interviewed and selected people from middle management to top directives for Fortune 500 companies in Mexico and LATAM with an 80% of hiring success.- Outperformed sales objectives every quarter by 15% -
Founder & CeoEf Producciones Sa De Cv Jul 2001 - Feb 2011MéxicoEvent Production Company- Drafted event logistics and managed P/T employees.- Prospected and closed US$50K in new client accounts.
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Key Account ExecutivePromolatina Jul 2007 - Apr 2009MéxicoBTL Agency- Developed and negotiated with FMCG clients such as Danone and Unilever. Captured US$500,000 in revenues.- Trained and supervised 300 promoters applying BTL activities in the most important retailers and wholesalers.- Managed all promotional activities for Knorr Brand; Promolatina's main account.
Ernesto Fernandez Skills
Ernesto Fernandez Education Details
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Itesm - Santa Fe Campus. MexicoMarketing -
Licenciado En Marketing -
Comercio Internacional
Frequently Asked Questions about Ernesto Fernandez
What company does Ernesto Fernandez work for?
Ernesto Fernandez works for La Torre De Babel Comercialización S.a. De C.v.
What is Ernesto Fernandez's role at the current company?
Ernesto Fernandez's current role is New Business Development Director.
What schools did Ernesto Fernandez attend?
Ernesto Fernandez attended Itesm - Santa Fe Campus. Mexico, Instituto Tecnológico Y De Estudios Superiores De Monterrey, Universitat Pompeu Fabra.
What are some of Ernesto Fernandez's interests?
Ernesto Fernandez has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Environment, Poverty Alleviation, Human Rights.
What skills is Ernesto Fernandez known for?
Ernesto Fernandez has skills like Marketing Management, Estrategia, Estrategia Empresarial, Market Planning, Estrategia De Mercadotecnia, Market Research, Negotiation, Team Management, Strategic Planning, Strategy, Plan De Negocio, Business Planning.
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Ernesto Fernandez Gutierrez
Marketing Director | Business Unit Manager | Healthcare | Strategy & Execution Leadership To Drive Sales Growth And Team Performance.Mexico City Metropolitan Area -
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