Ernests Embutnieks Email & Phone Number

Riga, Latvia

Site manger in iGaming: - Poland- Croatia- Slovenia- Romania

Founded my second site about tablet computers

I created a niche site about tablet computers. I ran it for 2-years and sold it for $115000

International

Key responsibilities:• SEO - develop and manage SEO campaigns working closely with local agencies and freelancers.• Google Ads - setup and manage prospecting & remarketing campaigns • Facebook Ads - setup and manage prospecting & remarketing campaigns • Affiliate Marketing - communicate with Affiliate Networks and Publishers and monitor the results• Google Analytics - implement measurement protocol in order to track offline activitiesCountries where I manged marketing activities:• Sweden• Spain• Czech Republic• Romania• Moldova• Vietnam• LatviaBiggest challenges & goals• Implement Google Analytics measurement tracking to track all the important goals, events that are happening offline. • Develop a new SEO strategy on the group level.• Continue to improve Facebook & Google CPAAlso was involved with investment brands such as:VIASPARVIAINVEST

International

I managed marketing activities across multiple countries:• Denmark• Poland• Latvia• SwedenKey responsibilities:• Affiliate Marketing - communicate & manage with partners & find new opportunities• Google Ads - setup & optimize campaigns accordingly• Facebook Ads - setup prospecting & remarketing campaigns and manage them• Google Analytics - create basic events, goals and make sure everything is being tracked correctlyBiggest challenge & Goals:Acquire new customers• Secure a stable CAC(Customer Acquisition Cost) on a month to month basis - competition is growing month over month and market is getting smaller

Latvia

Digipulse was an ICO startup in the CryptoCurrency niche. Developing Digital Inheritance solutions to the community.Managed All Marketing Activities, such as:• Marketing Strategy Development - create a plan according to budget, to achieve KPI goals• Project Management - lead marketing activities• Facebook Advertising - setup and manage the campaigns• Google Ads - create & launch ads, search & remarketing• Content Marketing Management - create content ideas based on keyword research and data, and work with copywriters • SEO Management - manage on-site & off-site SEO activities• UX/UI Development Management - work with UX/UI designer to develop a better experience for the customersBiggest challenges we faced:• Onboard our 25 000 Social Media followers to our platform & service• Educate potential customers about our service - what do we do, how we are doing that and why we are going that• Onboard our customer after successful signup - make them upload their files, documents and integrate our platform with their Social Media platforms such as Twitter, G-mail, etc.Important note to future self:Genuinely people who follow ICO projects and CryptoCurrency, in general, are not interested in the technology behind the startup. The main concern of your social followers and the whole community is the price of the token. Every single person with a Bitcoin was an expert. Trust numbers, not social followers.

Latvia

As a Digital Marketing Performance Specialist of Dentsu Aegis Network, I worked with a lot of local clients & international clients and we managed to improve their results every single time.Worked with brands like - Adidas, Printful, LEGO, StartupVitamins, INDEXO, LG, Atlantic Travel, DinoZoo, Bite, etc. Brief description of job responsibilities:• Google Ads setup & management - for international & local clients• Facebook Ads setup & management - for international & local clients• Reporting - create details reports for clients with Datorama & Google Data Studio• Project Management - Manage the workflow & reporting for SEO clients• Remarketing campaigns - set up remarketing campaigns across all channels - Facebook, GDN, YouTube, Twitter, etc.• Digital Marketing Strategy - create a month to month basis strategy and manage the progress• Google Analytics & Google Tag Manager setup - make sure everything is tracked correctly. Setup basic event and goal tracking as well as enhanced e-commerce• Perform A/B Tests - creating multiple variants of ads and analyzing them afterwardChallenges & Resolutions:• As a performance agency out goal was to improve leads & sales and lower the CAC(Custom Acquisition Costs) as well as find new opportunities & new potential channels.1)Lower CPA2)Increase ConversionsTwo simple goals to stick by.

Word Wide Web

Managed to get a couple of clients through UpWork to improve my skills and start working full time in Marketing Agency.Started off with smalls gigs, like:Google Tag Manager setupFacebook Pixel InstallationFacebook Ad ManagementGoogle Ads SetupOn-site SEOOff-site SEOInstagram Influencer Outreach