Ernest Smyth

Ernest Smyth Email and Phone Number

Director of Video Research and Data at KTSF (TV/Video/Streaming/Website) @ KTSF
brisbane, california, united states
About Ernest Smyth

I am a researcher with multichannel and multicultural expertise. I work with data, using information that applies to real world situations. I like to travel -- learning about and discovering locales around the world. I take this passion for discovery and apply it to information - taking down borders in data and allowing full use of facts and figures to create consumer-based targeting to drive advertising growth, and find and quantify attribution in advertising to prove effectiveness.TURNING DATA INTO REVENUEI'm an innovative, creative and insightful professional who uncovers strategic information to drive revenue growth and develop strong profit centers.I am a collaborative team builder known for implementing strategic, data-based initiatives that focus on increasing revenue for companies and for the companies' clients and proving success by measuring attribution wherever possible.My strengths are demonstrated by my ability to identify key market segments to optimize ROI in media, marketing and advertising, increasing revenue and profit margins.I work across functional areas to uncover untapped revenue opportunities and create marketing, sales, advertising, and client-customer service strategies that increase and retain revenue.

Ernest Smyth's Current Company Details
KTSF

Ktsf

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Director of Video Research and Data at KTSF (TV/Video/Streaming/Website)
brisbane, california, united states
Website:
ktsf.com
Employees:
70
Ernest Smyth Work Experience Details
  • Ktsf
    Director Of Research, Data, And Sales Development
    Ktsf Jun 2015 - Present
    San Francisco Bay Area
    Lead the research and data functions for the digital video, mobile, and traditional media advertising sales arm of Lincoln Broadcasting's KTSF - The oldest Asian Television station in the nation. Integrate marketing and audience data for digital, television, smartphone app, local and North American streaming video and video-on-demand sources into the advertising sales process. Develop advertising products to grow sales and advertiser efficiency. Data vendor management. Team with sales organizations around the nation. Deliver easy-to-understand sales presentations and marketing collateral.
  • Asian American Advertising Federation
    Board Of Directors
    Asian American Advertising Federation Jan 2017 - Present
    Los Angeles, Ca
    The Asian American Advertising Federation or 3AF, is made up of Asian American advertising agency principals, media, advertisers and strategic partners. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism within the industry.
  • Baarc - Bay Area Advertising Relief Committee
    Board Of Directors
    Baarc - Bay Area Advertising Relief Committee Jan 2016 - Present
    San Francisco, California
    For the past 30 years, The Bay Area Advertising Relief Committee provides emergency financial assistance, mentoring, networking and other resources for members of the San Francisco Bay Area advertising, marketing and PR industry.
  • Golden Gate Senior Services
    Board Of Directors
    Golden Gate Senior Services Jun 2013 - Present
    San Francisco, Ca
    Member of the Board of Directors for non-profit Golden Gate Senior Services. Advocacy for support of San Francisco's Senior Citizens, and the creation of Golden Gate Village, which connects seniors and their neighbors living in the Richmond and Castro Districts of San Francisco to help seniors to continue live in their homes as they age.
  • Adam Tree Properties
    Owner
    Adam Tree Properties Sep 2002 - Present
    San Francisco Bay Area
    Buy and modernize residential properties in California, New Mexico and Texas for resale or rental. Responsible for strategy, management, P&L and ROI. Analytics/data to drive strategy and product offerings, research, product marketing and advertising. Contract negotiation, legal/code compliance and vendor management.
  • Rentrak Corporation
    Director Of Client Services
    Rentrak Corporation Apr 2010 - May 2011
    San Francisco / New York
    Service over 100 local broadcast TV stations in 50 markets around the United States.Train and assist station management, advertising sales, news directors, and station marketing & promotions on developing best practices in using data intelligence products. Speaker at television and advertising agency functions around the U.S.
  • Comcast Spotlight
    Director Of Research
    Comcast Spotlight Aug 1998 - Jul 2005
    San Francisco Bay Area
    Lead the research and marketing functions for the digital and traditional media advertising sales arm of Comcast Corporation. Integrate marketing and audience data for over 100 TV networks, video-on-demand sources, and digital properties into the consultative sales process. Develop targeted advertising products to grow sales and advertiser efficiency. Data vendor management. Team with sales organizations around the nation. Deliver easy-to-understand sales presentations, marketing collateral, B2B website, and oversee event management and creative services teams.
  • Kdtv / Univision Communications Inc.
    Director Of Research And Marketing
    Kdtv / Univision Communications Inc. Jul 1989 - Aug 1998
    San Francisco Bay Area
    Head the research and marketing function of the Northern California advertising sales arm for the Univision Television Network. Integrate Data into sales process. Data vendor management. Team with sales organizations. Deliver easy-to-understand sales presentations, marketing collateral, B2B website, and client newsletter.

Ernest Smyth Skills

Advertising Digital Media Marketing Integrated Marketing Digital Marketing Marketing Strategy Management Analytics Social Media Marketing Social Media Marketing Research Online Advertising Mobile Marketing Advertising Sales Leadership New Business Development Media Planning Account Management Direct Marketing Crm Strategic Partnerships Media Research Data Analysis Online Marketing Television Market Research Digital Strategy Social Networking Media Buying B2b Multi Channel Marketing Email Marketing Lead Generation Blogging Client Services Multichannel Marketing Data Analytics Multi Screen Financial Services Database Marketing Mobile Devices P&l Management Business Development Professional Mentoring P/l Management Customer Insights Facebook

Ernest Smyth Education Details

Frequently Asked Questions about Ernest Smyth

What company does Ernest Smyth work for?

Ernest Smyth works for Ktsf

What is Ernest Smyth's role at the current company?

Ernest Smyth's current role is Director of Video Research and Data at KTSF (TV/Video/Streaming/Website).

What is Ernest Smyth's email address?

Ernest Smyth's email address is er****@****aol.com

What is Ernest Smyth's direct phone number?

Ernest Smyth's direct phone number is +141520*****

What schools did Ernest Smyth attend?

Ernest Smyth attended University Of Southern California.

What are some of Ernest Smyth's interests?

Ernest Smyth has interest in Civil Rights And Social Action, Social Services, Health.

What skills is Ernest Smyth known for?

Ernest Smyth has skills like Advertising, Digital Media, Marketing, Integrated Marketing, Digital Marketing, Marketing Strategy, Management, Analytics, Social Media Marketing, Social Media, Marketing Research, Online Advertising.

Who are Ernest Smyth's colleagues?

Ernest Smyth's colleagues are Cecilia Im, Victor Marino, Kristine Wong, Mark Antonitis, Don Gardner, Jiayu Jeng, Olivia(Juetong) Yang.

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