With 20+ years of International Marketing and Communication experiences, Ernest currently serve as BlueFocus Group Vice president. He is managing and supporting firm's top 8 key account clients (Tencent, JD, Netsese, P&G, Huawei, Jeep, Infiniti, and FAW).Focus on delivering the highest impact ideas and results for firm’s key account, he is on a mission to create new, more efficient and effective ways of working that fully maximize talent and expertise and break down unproductive legacy models and silos. He works closely with a dozen of Big Data and technologies business units and more than 40 subsidiaries around BlueFocus Group network, helping ensure firm provide the best possible counsel, service, creative, and ROI to KA clients. Ernest’s role is to provide top level counsel on intelligent integrated marketing communication strategies and leading in-depth strategic communications and marketing planning. Focusing on KA, he is also responsible for all aspects of integration planning in connection with a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Experiential and Activation, Design, Branding, CRM, Data, Marketing Cloud, E-Commerce and Mobile solutions.Specialties: Branding and identity, digital communication, influencer relationship, value chain marketing, crisis management, internal communication, event management, media relation, international coordination, etc
Listed skills include Media Relations, Public Relations, Strategic Communications, Internal Communications, and 19 others.