With 20+ years of International Marketing and Communication experiences, Ernest currently serve as BlueFocus Group Vice president. He is managing and supporting firm's top 8 key account clients (Tencent, JD, Netsese, P&G, Huawei, Jeep, Infiniti, and FAW).Focus on delivering the highest impact ideas and results for firm’s key account, he is on a mission to create new, more efficient and effective ways of working that fully maximize talent and expertise and break down unproductive legacy… Show more With 20+ years of International Marketing and Communication experiences, Ernest currently serve as BlueFocus Group Vice president. He is managing and supporting firm's top 8 key account clients (Tencent, JD, Netsese, P&G, Huawei, Jeep, Infiniti, and FAW).Focus on delivering the highest impact ideas and results for firm’s key account, he is on a mission to create new, more efficient and effective ways of working that fully maximize talent and expertise and break down unproductive legacy models and silos. He works closely with a dozen of Big Data and technologies business units and more than 40 subsidiaries around BlueFocus Group network, helping ensure firm provide the best possible counsel, service, creative, and KPI to KA clients. Ernest’s role is to provide top level counsel on intelligent integrated marketing communication strategies and leading in-depth strategic communications and marketing planning. Focusing on KA, he is also responsible for all aspects of integration planning in connection with a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions. Show less

As National Consumer Chair, he is responsible for overseeing practice development, nurturing and cultivating business growth. Expertise is also provided overseeing client service functions for campaign planning, strategic counsel and developing media relations strategies for client projects.

Ernest’s main responsibilities at Porter Novelli encompassed business and client development, and he oversaw international expansion for Porter Novelli in China. Overall strategic direction and program implementation was driven for local and international clients such as P&G (Ariel, Tide, Pampers, Gillette, Braun, Duracell), Reckitt Benckiser (Durex, Veet, Deltto), Markor Home Furnishing, Fonterra and Paramount Farms. His experience encompasses partnering with clients to develop strategic… Show more Ernest’s main responsibilities at Porter Novelli encompassed business and client development, and he oversaw international expansion for Porter Novelli in China. Overall strategic direction and program implementation was driven for local and international clients such as P&G (Ariel, Tide, Pampers, Gillette, Braun, Duracell), Reckitt Benckiser (Durex, Veet, Deltto), Markor Home Furnishing, Fonterra and Paramount Farms. His experience encompasses partnering with clients to develop strategic communications programs that develop brand awareness. Ernest has handled and executed communications strategies, managing both local and regional programs for international clients. Show less

Supervise and develop the import and export business of raw materials for the Iron & Steel Industry in Japan, Malaysia, China, India, and Australia market

Supervise and develop markets (FMCG & Internet) in Malaysia, Thailand, Indonesia, Singapore, Hong Kong, and TaiwanConduct seminars, events, business opportunity meetings, public speaking, training and motivation

Supervise and develop S.E.A., U.S.A., and Europe market for IT products

Organized cross-cultural activities (including dinner, events, concert, family day, fashion show, charity activity, drama, play, and etc)