Ernest Wilkins Email & Phone Number

Detroit, MI, US

Detroit, Michigan, US

- Client Leadership: Overseeing strategic planning, execution, and satisfaction for multiple accounts, ensuring seamless onboarding, management, billing, and closing.- Operational Performance: Managing quality work, deadlines, and budgets, aligning plans with client goals.- Marketing and PR Strategy: Developing the agency's social media, brand awareness.

• Gameday Grails is a niche media company that focuses on vintage sports gear and the culture around it. The company produces content and operates an e-commerce business and an event/partnership agency.

• Orchestrated a comprehensive editorial strategy and content creation for Season 2 of the Point Forward podcast, hosted by basketball players Andre Iguodala and Evan Turner, resulting in a boost in listenership and.
• Devised a highly effective social media strategy for the Point Forward podcast, playing a pivotal role in shaping its unique voice and tone, and successfully launching the Point Forward Substack.

San Francisco, CA, US

• Spearheaded the development, launch, and measurement of original social audio content for Twitter's award-winning social and editorial team, achieving a remarkable 46% increase in engagement and a 90% surge in Spaces.
• Led campaigns that garnered significant recognition, winning 2 Clios, 1 OneShow pencil, a Cannes Lion, and a Webby Jury award for "Best Overall Social - Brand" in 2022.
• Drove social strategy for Twitter Spaces programming, playing a key role in developing best practices and defining audience targets for the @TwitterSpaces handle.
• Collaborated cross-functionally with multiple departments to execute global Twitter priority initiatives such as #TweetItIntoExistence and World Cup,
• Played a key role in multiple projects involving branded content, #TitleIX programming, and community relations events.
• Established valuable social media/content partnership activation opportunities with the corporate partners’ team, facilitating the onboarding of sports teams, athletes/VIPs, media organizations, and brands to Twitter.

San Francisco, California, US

Freelance writing in the categories of pop culture, men's interests and music.Written for:Monthly columnist for Deadspin:deadspin.com/kevin-owens-has-arrived-in-wwe-and-hes-the-truth-1710334526Pitchfork: http://t.co/cqKBRPllh4GQ http://www.gq.com/food-travel/201409/chicago-officially-the-greatest-place-in-america-to-drinkRolling.

• Worked with multiple renowned brands and organizations, including Nike, Twitch, Adult Swim, Hoxton Hotels, Comedy Central, Red Bull, Jordan Brand, Chicago Fire FC, New Balance, Meta (Instagram), and the City of Chicago.
• Contributed as a freelance music/culture writer to publications such as GQ, New York Magazine, Chicago Tribune, BBC Radio, Complex Magazine, Rolling Stone, Pitchfork, The Fader, Chicago Magazine, and the OG Deadspin.

Chicago, IL, US

- Content Marketing- Creative Development - Strategic Partnerships with brands for Mess's Content Studio

Chicago, IL, US

• Spearheading the launch of Reverb LP as the first Reverb employee solely focused on LP.Managing and executing full marketing communications as well as creating campaign and brand strategy for Reverb LP across.
• Building strategy to address user acquisition, retention and how to quickly grow our audience across different markets, segments, and audiences.
• Developing, driving and managing LP communications calendar for the broader marketing team.
• Assembling and digesting reporting to maximize the organizational impact of data.
• Whole lotta cross­functional work. Working closely with analytics, product and design teams to ensure confidence in testing, forecasting, and brand impact.
• Project managing marketing efforts across the broader Reverb and Reverb LP organizations.

Salzburg, Austria, AT

Developed and executed creative, audience-focused, strategic marketing communications campaigns that positively influenced brand awareness and delivered engagement for Red Bull's global music and culture lifestyle marketing programs (Red Bull Music, Red Bull Music Academy, Red Bull BC One), arts platforms(Red Bull Arts: Detroit) platforms (Red Bull Radio.

Fuschl, AT

Culture marketing/communications, overall strategy for media campaigns and on-site activation for the Northern Business Unit (all northern states from Ohio to Utah).

Salzburg, Austria, AT

Digital/Communications Specialist, specializing in media outreach and culture marketing.

Istanbul, Zeytinburnu, TR

On-air promotion of events and parties going on in the Chicagoland area every Friday morning on Good Day Chicago.

New York, NY, US

Assisted with social media strategy and helped develop a digital marketing strategy for Adult Swim's "The Boondocks" focused on resurfacing the best content from the show's past and creating super shareable assets from every new episode.We made a lot of GIF's...you can see them all here. http://boondocks.tv/

Chicago, Illinois, US

Music reporting, writing and analysis.

Chicago, Illinois, US

I host our events, act as the "face" of RedEye for TV/radio appearances, and represent the brand in a public manner.

Chicago, Illinois, US

Created content for sports, music, and entertainment pillarsWrote biweekly columns for print and onlineAssisted on promotions and marketing efforts for RedEyeHosted events for brands

Chicago, Illinois, US

Manage social media content and produce digital and print content that included re-creating Ferris Bueller's Day Off in the time it took him to do it.Seriously.

Chicago, IL, US

Manage social media content and produced digital and print content as well as building the social media audience 270% in one year

New York, NY, US

Corporate Communications was my focus, but I tried to spend time learning about as many practices as I could. I had the opportunity to work on some of the following activities: - Maintained media lists and created coverage reports for C-level employees - Measured marketing initiatives and and analyzed them for effectiveness - Developed talking points for.

New York, New York, US

I worked with the A&R's in the office, looking for talent.

Tallahassee, FL, US

Internship in Hospitality and Tourism

Bs, Interdisciplinary Social Science

High School Diploma