Ernest Wilkins Email and Phone Number
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An award-winning, creative, and innovative professional with unique leadership characteristics and extensive experience in strategic marketing, brand strategy execution, and content creation across various roles and organizations. Adept at developing and executing robust and strategic marketing and advertising initiatives to drive revenue and brand awareness, and foster stronger customer loyalty.In my recent role as a Marketing Lead at Social Audio – Twitter, I took on diverse responsibilities including brand strategy development & execution, campaign strategy leadership, cross-functional collaboration, branded content development, community relations, partnership activation, and editorial guidance. Additionally, I have a proven track record in establishing operational excellence, leading cross-functional, high-performance teams, and delivering measurable business success through marketing strategy and techniques.Throughout my career, I have always been commended for achieving consistent excellence in all of the roles I have worked in. I have been a high achiever and a performance-driven leader with a collaborative approach to developing exceptional promotional strategies.My Technical Skill-stack:● I have extensive knowledge of workspace management technologies such as Microsoft Office, Google Workspace, Monday.com, Slack, Asana, Trello, and Hubspot, amongst several other tools.My goal and skillset:I am an exceptional team leader and always work in a high-performance mode. Whenever possible, I look for opportunities to immerse myself in a challenging environment where I could use my leadership, brand marketing, and management skills and experience to drive organizational goals.
98Forward
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98ForwardDetroit, Mi, Us -
Senior Director98Forward Jul 2024 - PresentDetroit, Michigan, Us- Client Leadership: Overseeing strategic planning, execution, and satisfaction for multiple accounts, ensuring seamless onboarding, management, billing, and closing.- Operational Performance: Managing quality work, deadlines, and budgets, aligning plans with client goals.- Marketing and PR Strategy: Developing the agency's social media, brand awareness, community engagement, and external communications through newsletters.- Business Development: Driving financial growth and positioning 98Forward as a Detroit-based agency with national reach.-Expert Communication: Crafting comprehensive communication materials and managing complex challenges as a regional/national expert. -
FounderGameday Grails Jun 2019 - Present● Gameday Grails is a niche media company that focuses on vintage sports gear and the culture around it. The company produces content and operates an e-commerce business and an event/partnership agency.
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FounderOffice Hours With Ernest Wilkins Jan 2019 - Oct 2023 -
Head WriterPoint Forward Podcast (Meadowlark Media) Sep 2022 - Jun 2023● Orchestrated a comprehensive editorial strategy and content creation for Season 2 of the Point Forward podcast, hosted by basketball players Andre Iguodala and Evan Turner, resulting in a boost in listenership and revenue.● Devised a highly effective social media strategy for the Point Forward podcast, playing a pivotal role in shaping its unique voice and tone, and successfully launching the Point Forward Substack.
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Marketing Lead – Social AudioTwitter Oct 2021 - Sep 2022San Francisco, Ca, Us● Spearheaded the development, launch, and measurement of original social audio content for Twitter's award-winning social and editorial team, achieving a remarkable 46% increase in engagement and a 90% surge in Spaces usage by global Twitter users within 11 months.● Led campaigns that garnered significant recognition, winning 2 Clios, 1 OneShow pencil, a Cannes Lion, and a Webby Jury award for "Best Overall Social - Brand" in 2022.● Drove social strategy for Twitter Spaces programming, playing a key role in developing best practices and defining audience targets for the @TwitterSpaces handle.● Collaborated cross-functionally with multiple departments to execute global Twitter priority initiatives such as #TweetItIntoExistence and World Cup,● Played a key role in multiple projects involving branded content, #TitleIX programming, and community relations events.● Established valuable social media/content partnership activation opportunities with the corporate partners’ team, facilitating the onboarding of sports teams, athletes/VIPs, media organizations, and brands to Twitter.● Offered valuable guidance on editorial programming and production best practices, enhancing content quality. -
Creative StrategyTwitch May 2021 - Oct 2021San Francisco, California, Us -
Freelance Writer- Freelance Jan 2013 - Oct 2021Freelance writing in the categories of pop culture, men's interests and music.Written for:Monthly columnist for Deadspin:deadspin.com/kevin-owens-has-arrived-in-wwe-and-hes-the-truth-1710334526Pitchfork: http://t.co/cqKBRPllh4GQ http://www.gq.com/food-travel/201409/chicago-officially-the-greatest-place-in-america-to-drinkRolling Stone:http://www.rollingstone.com/culture/features/the-view-from-the-top-life-is-good-once-again-at-florida-state-20140829Complexhttp://www.complex.com/music/2013/08/the-king-of-the-city-the-best-rapper-in-13-hip-hop-meccas/Gawkerhttp://gawker.com/blood-in-the-streets-a-conversation-about-gun-violence-1603580748Pigeons & Planeshttp://pigeonsandplanes.com/2013/11/classic-80s-songs-terrible-videos/Consequence of Soundhttp://consequenceofsound.net/2014/01/the-50-greatest-wrestling-themes/Fake Shore Drivehttp://www.fakeshoredrive.com/2012/04/fsd-feature-rap-shows-suck-ernest-wilkins-explains-how-to-improve-them.html/
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Writer And Content StrategistFreelance Marketing And Creative Services Jan 2010 - Oct 2021● Worked with multiple renowned brands and organizations, including Nike, Twitch, Adult Swim, Hoxton Hotels, Comedy Central, Red Bull, Jordan Brand, Chicago Fire FC, New Balance, Meta (Instagram), and the City of Chicago.● Contributed as a freelance music/culture writer to publications such as GQ, New York Magazine, Chicago Tribune, BBC Radio, Complex Magazine, Rolling Stone, Pitchfork, The Fader, Chicago Magazine, and the OG Deadspin.
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Director Of ContentMess Feb 2019 - Jan 2020Chicago, Il, Us- Content Marketing- Creative Development - Strategic Partnerships with brands for Mess's Content Studio -
Marketing Director, Reverb LpReverb Dec 2017 - Nov 2018Chicago, Il, Us● Spearheading the launch of Reverb LP as the first Reverb employee solely focused on LP.Managing and executing full marketing communications as well as creating campaign and brand strategy for Reverb LP across email,social, editorial, video, events, media, and partnerships.● Building strategy to address user acquisition, retention and how to quickly grow our audience across different markets, segments, and audiences.● Developing, driving and managing LP communications calendar for the broader marketing team.● Assembling and digesting reporting to maximize the organizational impact of data.● Whole lotta crossfunctional work. Working closely with analytics, product and design teams to ensure confidence in testing, forecasting, and brand impact.● Project managing marketing efforts across the broader Reverb and Reverb LP organizations. -
Manager, Activation & Communications - Culture At Red Bull Media HouseRed Bull Media House Aug 2016 - Dec 2017Salzburg, Austria, AtDeveloped and executed creative, audience-focused, strategic marketing communications campaigns that positively influenced brand awareness and delivered engagement for Red Bull's global music and culture lifestyle marketing programs (Red Bull Music, Red Bull Music Academy, Red Bull BC One), arts platforms(Red Bull Arts: Detroit) platforms (Red Bull Radio, Red Bull TV, Red Bull Sound Select) and product activations in the North and East Business Units. - Led diverse cross-functional teams, direct reports, external stakeholders and partners to drive marketing innovation, alignment and creative storytelling across a complex network of Paid, Earned, Shared and Owned channels.- Built key relationships with media, talent, partners, influencers, and opinion leaders by creating exceptional event hosting and product experiences that delivered impressions and engagement at scale.- Project owner and member of North Business Unit culture marketing and activation leadership teams that delivered an annual business plan, determined KPIs and budgets. -
Culture Activation Specialist, Northern Business UnitRed Bull Jul 2015 - Aug 2016Fuschl, AtCulture marketing/communications, overall strategy for media campaigns and on-site activation for the Northern Business Unit (all northern states from Ohio to Utah). -
General ContractorRed Bull Media House May 2015 - Jul 2015Salzburg, Austria, AtDigital/Communications Specialist, specializing in media outreach and culture marketing. -
Weekend Correspondent, Good Day ChicagoFox Tv Dec 2013 - Jun 2015Istanbul, Zeytinburnu, TrOn-air promotion of events and parties going on in the Chicagoland area every Friday morning on Good Day Chicago. -
Digital Strategist (Freelance)Cultivated Wit Apr 2014 - Dec 2014New York, Ny, UsAssisted with social media strategy and helped develop a digital marketing strategy for Adult Swim's "The Boondocks" focused on resurfacing the best content from the show's past and creating super shareable assets from every new episode.We made a lot of GIF's...you can see them all here. http://boondocks.tv/ -
ReporterChicago Tribune Media Group Mar 2014 - Dec 2014Chicago, Illinois, UsMusic reporting, writing and analysis. -
Personality, RedeyeChicago Tribune Media Group Jan 2011 - Dec 2014Chicago, Illinois, UsI host our events, act as the "face" of RedEye for TV/radio appearances, and represent the brand in a public manner. -
Digital Media Producer, RedeyeChicago Tribune Media Group Dec 2009 - Mar 2014Chicago, Illinois, UsCreated content for sports, music, and entertainment pillarsWrote biweekly columns for print and onlineAssisted on promotions and marketing efforts for RedEyeHosted events for brands -
Social Media InternChicago Tribune Media Group Sep 2009 - Nov 2009Chicago, Illinois, UsManage social media content and produce digital and print content that included re-creating Ferris Bueller's Day Off in the time it took him to do it.Seriously. -
Social Media/Events ProducerMetromix Dec 2009 - Jan 2011Chicago, Il, UsManage social media content and produced digital and print content as well as building the social media audience 270% in one year -
InternEdelman Feb 2009 - May 2009New York, Ny, UsCorporate Communications was my focus, but I tried to spend time learning about as many practices as I could. I had the opportunity to work on some of the following activities: - Maintained media lists and created coverage reports for C-level employees - Measured marketing initiatives and and analyzed them for effectiveness - Developed talking points for executives and executed events - Managed three-month research project that resulted in a global internal resource - Garnered media placements in local and national publications - Clients I worked on projects for included AFLAC, SunTrust Bank, UPS, Starbucks, Georgia Pacific, Wal-Mart, IICRC, and American Intercontinental University -
InternDef Jam Recordings Aug 2008 - Nov 2008New York, New York, UsI worked with the A&R's in the office, looking for talent. -
Pr InternThe Zimmerman Agency Jun 2007 - Aug 2007Tallahassee, Fl, UsInternship in Hospitality and Tourism
Ernest Wilkins Skills
Ernest Wilkins Education Details
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Florida State UniversityInterdisciplinary Social Science -
Homewood-Flossmoor High SchoolHigh School Diploma
Frequently Asked Questions about Ernest Wilkins
What company does Ernest Wilkins work for?
Ernest Wilkins works for 98forward
What is Ernest Wilkins's role at the current company?
Ernest Wilkins's current role is Experienced Marketing Director | Social/Editorial Strategy | Driving Business Growth through Strategic Marketing Initiatives and Innovative Campaigns | Work: Twitter, Twitch, P4K, Red Bull, GQ + more.
What is Ernest Wilkins's email address?
Ernest Wilkins's email address is er****@****ter.com
What is Ernest Wilkins's direct phone number?
Ernest Wilkins's direct phone number is +177395*****
What schools did Ernest Wilkins attend?
Ernest Wilkins attended Florida State University, Homewood-Flossmoor High School.
What are some of Ernest Wilkins's interests?
Ernest Wilkins has interest in Civil Rights And Social Action, Social Services, Arts And Culture, Disaster And Humanitarian Relief.
What skills is Ernest Wilkins known for?
Ernest Wilkins has skills like Social Networking, Social Media, Digital Media, Marketing, Event Planning, Content Strategy, Entertainment, Social Media Marketing, Creative Writing, Public Relations, Blogging, Facebook.
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