Responsible for the Operations, Sales & Marketing and Merchandising for the Rancho Cucamonga and Victorville facility and territory. This position is accountable for achieving overall operating results consistent with company and individual performance goals. Working with the Market Unit President, this position helps to maximize performance, driving top and bottom-line business results. Responsible for 10% of overall Reyes Coca- Cola combined business in California and Nevada. Accountable… Show more Responsible for the Operations, Sales & Marketing and Merchandising for the Rancho Cucamonga and Victorville facility and territory. This position is accountable for achieving overall operating results consistent with company and individual performance goals. Working with the Market Unit President, this position helps to maximize performance, driving top and bottom-line business results. Responsible for 10% of overall Reyes Coca- Cola combined business in California and Nevada. Accountable for leading the alignment and execution of the Company’s long-term strategy. Responsible for 5 Direct Reports and 400 indirect associates. Responsible for the development and achievement of the annual operating plan and budget. Evaluate and adjust proposed budgets to achieve overall company goals Ensure strong supply chain practices are in place from end-to-end of the business. Design and build a culture of continuous improvement and develop the capability of the operation. Ensure a culture of Wellness and Safety. Promote a safe environment for team members and visitors, eliminate accidents and oversee the security of facilities and team members. Assess business conditions, evaluate emerging business needs (e.g., seasonality, promotion events) and take action to address near-term opportunities to improve service, reduce costs and/or generate incremental revenue to enhance operational results. Direct the adoption and use of improved processes and procedures; accountable for achieving incremental business results from the use of these investments. Create high customer service expectations among team members; monitor results with customers to ensure performance is meeting expectations and take action to correct performance gaps and/or address improvement opportunities. Show less

Coca-Cola Refreshments | Los Angeles, CASales Director Large Store 2010 – 2015 Responsible for executing sales initiatives through the MU Sales Management team; for managing the Large Store field execution team; and for overseeing all merchandising. Served as the Customer SME in the field, provided feedback, and offered advice/guidance as observed to national and regional customer teams.  Collaborated with Customer Care to provide superior levels of customer… Show more Coca-Cola Refreshments | Los Angeles, CASales Director Large Store 2010 – 2015 Responsible for executing sales initiatives through the MU Sales Management team; for managing the Large Store field execution team; and for overseeing all merchandising. Served as the Customer SME in the field, provided feedback, and offered advice/guidance as observed to national and regional customer teams.  Collaborated with Customer Care to provide superior levels of customer service and support.  Maintained responsibility for sales execution in all local, regional, and national home market Large Store accounts. Directed all sales priorities and programs including RED and SMO. Drove merchandising expectations to ensure alignment with CCR and customer expectations.  Coached/developed a team of direct reports while encouraging a culture of learning and development. Foment relationships with Large Home market accounts as the point of contact with the VP/Regional level of store operations, with customer teams, and sales operations teams. Lead partnerships between supply chain and field sales; execute/fulfill all channel, package, and pricing plans provided by the Commercial Leadership COE. Show less