Ernie Barela

Ernie Barela Email and Phone Number

Director of Fixed Operations Sales at TEC Equipment @ TEC Equipment
Ernie Barela's Location
Upland, California, United States, United States
Ernie Barela's Contact Details
About Ernie Barela

Experienced and proven Sales /Marketing Leader. Highly Skilled in building high performing territories, teams and sales organizations through a motivating and challenging style of leadership, drawing on multiple years of success in direct sales, sales management and operational leadership.Specialties:Sales / MarketingBusiness Relationship Management Private Label Program Development BrandingP&L Management Inventory/Facilities ManagementSales and Budget DevelopmentBudget and Expense ControlKey Account Management and Retention Contract and Price NegotiationStaff Development and MotivationHR Recruitment and SelectionAutomotive Aftermarket Heavy Duty PartsDealership Development / RetentionCustomer acquisitionConsultive SellingInterpersonal Communication Sales TrainingBusiness DevelopmentRemote Working SkillsAdaptability Telecommunication Skills (Zoom/Teams)

Ernie Barela's Current Company Details
TEC Equipment

Tec Equipment

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Director of Fixed Operations Sales at TEC Equipment
Ernie Barela Work Experience Details
  • Tec Equipment
    Director Of Sales, Fixed Operations
    Tec Equipment Mar 2021 - Present
    Portland, Or, Us
    TEC Equipment is the West’s leading full service heavy duty truck and trailer dealership with over 1200 employees in 35 locations in Washington Oregon California Nevada, SD, Iowa, NE and Arizona. Since our humble beginnings in 1976, we continue to be family owned and operated.As the Director of Sales, I work closely with our sales leaders and branch operations partners to help establish network-wide go to market sales and service strategies, with the primary goal of growing Parts and Service sales across the entire footprint. The current scope of financial responsibilities includes ~$300M in annual revenue across 24 Truck and Trailer TEC Equipment branded dealership locations.
  • S&S Truck Parts Llc
    West Region - Territory Sales Manager
    S&S Truck Parts Llc Sep 2018 - Mar 2021
    Schaumburg, Il, Us
    S&S Truck Parts, LLC., is one of the world's largest independent distributors of new aftermarket truck parts. We offer an ever-expanding selection of the fastest-selling parts and components for heavy and medium-duty trucks.Responsibility for the Western sales office with sales in excess of $10M in revenue, acrossa network made up of Major Dealerships, WD’s and Gear Houses. Strategic initiativecentered around Major Dealership Acquisition and Development.Main Focus: Development of Private Label Branding programs and strategies.Key Accomplishments:• Instrumental in turnaround of under-performing sales office which had notdelivered on their sales goals for over 18 straight months - to an office that met orexceeded Sales Budget 15 months in a row.• Successfully launched major Private Label programs at 2 of the WEST’s largestindependent Dealerships resulting in over $2MM in New Business being added.• Created a customer retention program that successfully retained major accountbusiness by introducing a new Rebranding strategy - saving over $1MM in sales.• Consistently developed strong, sustainable relationships with strategic businesspartners and executive decision makers.• Lead the process in the Hiring, Development and Training of Key Account Manager• Worked cross-functionally with marketing team on the development of “ProgramSelling” initiatives.
  • Myers Tire Supply Distribution
    Western Regional Sales Manager
    Myers Tire Supply Distribution Apr 2017 - Sep 2018
    Akron, Oh, Us
    Responsibilities include a P&L in excess of $30M in revenue, across a network of 5 District Sales Offices. Lead the process in the Hiring, Development and Training of 5 District Sales Managers, 35 outside sales representatives and 5 Customer Service Reps.Key Accomplishments:• Successfully rolled out a region wide Sales Management Process centered on standard Communication, Action Planning and Change Management.• Part of a cross functional team that developed training programs for the launch of a new CRM/Routing software program.• Implemented an assessment Tool focused on succession planning and employee development.• Lead a team in the development of a Sales Management Playbook.
  • Akzonobel
    Strategic Sales Manager
    Akzonobel Aug 2016 - Apr 2017
    Amsterdam, Noord Holland, Nl
    AkzoNobel’s Vehicle Refinishes business provides coatings and services for collision repairers and commercial vehicle refinishers. It also provides coatings and services to the manufacturers of bus and trucks and other specialized commercial vehicle builders. Brands include Sikkens®, Lesonal®, Dynacoat® and Wanda®.Key Accomplishments:• Put $1.5M under contract in first 9 months in position
  • Fleetpride
    Territory Sales Manager
    Fleetpride Sep 2013 - Apr 2016
    Irving, Tx, Us
    FleetPride (A TPG Capital Portfolio Company) is a nationwide supplier of Aftermarket Heavy-duty truck and trailer parts operating 250+ locations in 45 states.Key Accomplishments:• First 12 months in position – lead a team of 12 Outside Sales Representatives in the Greater Los Angeles Market to $3MM in YOY Sales Growth (108% of Plan)• P & L of $30MM• Was recruited to assume a leadership role in the Pacific NW after a majoracquisition to help provide stability to one of the company’s largest market.o Stacked Ranked #1 TSM in company Q3 and #2 in Q4 (2014)
  • Myers Tire Supply Distribution
    District Sales Manager - Myers Tire Suppy
    Myers Tire Supply Distribution May 2011 - Sep 2013
    Akron, Oh, Us
    Supervised and managed the company’s largest district at $12,000,000+. The team was made up of 12 outside sales professionals and 3 inside customer service representatives.Key Accomplishments:• Developed and executed sales strategies and tactics that lead to sales and market share growth.• Personally added $1.5MM in “New” business during the first two years.• Produced largest Sales month in 4 years – with 30% less people.
  • Dunn Edwards
    District Manager - Orange County
    Dunn Edwards Apr 2010 - May 2011
    Commerce, California, Us
    At Dunn-Edwards, the District Sales Manager (DSM) leads a team of outside sales and support personnel and has responsibility for sales activities in the area. The DSM provides leadership and guidance, working towards the achievement of sales and profitability goalswhile operating within the Company’s vision and values. The DSM develops and executes strategies and tactics to grow sales, market share, and profitability. The DSM is also and most importantly, responsible for the growth and development of the individuals on the sales team, including achievement of assigned goals
  • Fireside Hearth & Home Technologies
    Division Manager
    Fireside Hearth & Home Technologies Sep 2008 - Apr 2010
    Lakeville, Minnesota, Us
    A leader in the sales and installation of Fireplace and Hearth products (Division of HNI)Key Accomplishments:• Managed multiple business units in the NEW residential construction markets made up of 5 Sales Reps, 15 Service Reps and 10 Ops members• Full P&L responsibility ($8MM)o Flexed staffing model and saw a 20% improvement in labor efficiencyo 90% gain in OP Income through cost savings and reorganization of staff
  • Sherwin Williams - Automotive Coatings
    Region Manager
    Sherwin Williams - Automotive Coatings 2003 - 2008
    Cleveland, Oh, Us
    Managerial responsibility for the division’s Automotive Finishes, South Pacific Region. Responsible for developing and managing strategic sales and operational plans, while meeting and exceeding division P&L growth requirements.• Managed and Directed all Sales and Operational teams made up of 100+ employees • Responsible for the operation of 20+ company owned stores• Average Annual Sales in excess of $40,000,000
  • 3M - Automotive Aftermarket Division
    Sales Manager
    3M - Automotive Aftermarket Division 1998 - 2003
    St Paul, Mn, Us
    Managerial responsibility for the division’s automotive refinish/mechanical markets. Responsible for developing and managing a branch strategic sales plan while meeting and exceeding division P&L growth requirements.• Manage and direct a 15+ person sales force.• Average annual sales exceeded $40,000,000
  • 3M - Automotive Aftermarket Division
    Sales Intern/ Sales Rep/ Marketing Supervisor
    3M - Automotive Aftermarket Division 1988 - 1998
    St Paul, Mn, Us
    Dedicated Trade Marketer with responsibility for the division’s commercial business segment. Main focus was creating and implementing strategic sales and marketing plans for the professional paint and drywall markets

Ernie Barela Skills

Sales Management Sales Operations Sales Key Account Management Team Building Negotiation New Business Development Leadership Customer Retention Management Sales Process P&l Management Customer Satisfaction Recruiting Automotive Profit Pricing Strategy Operations Management Customer Service Purchasing Retail Marketing Budgets Automotive Aftermarket Sales Presentations P&l Team Leadership Cross Functional Team Leadership Training Account Management B2b Forecasting Marketing Strategy Business Planning Income Statement Selling Tpms Heavy Duty Business Development Pricing Strategy Business To Business Key Account Development

Ernie Barela Education Details

  • Ottawa University
    Ottawa University
    Bussiness Admin
  • Arizona State University
    Arizona State University
  • Brophy College Preparatory
    Brophy College Preparatory
  • Albuquerque High School
    Albuquerque High School

Frequently Asked Questions about Ernie Barela

What company does Ernie Barela work for?

Ernie Barela works for Tec Equipment

What is Ernie Barela's role at the current company?

Ernie Barela's current role is Director of Fixed Operations Sales at TEC Equipment.

What is Ernie Barela's email address?

Ernie Barela's email address is eb****@****ply.com

What schools did Ernie Barela attend?

Ernie Barela attended Ottawa University, Arizona State University, Brophy College Preparatory, Albuquerque High School.

What skills is Ernie Barela known for?

Ernie Barela has skills like Sales Management, Sales Operations, Sales, Key Account Management, Team Building, Negotiation, New Business Development, Leadership, Customer Retention, Management, Sales Process, P&l Management.

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