TopGun Audit School is a cooperative of like-minded coaches/mentors/consultants who believe in challenging the status quo and frustrating Payers who continue to send ridiculous audits and denials. We do that by focusing on the key to improving quality of care and also reimbursement: communication through clinical documentation. We offer live and on-demand courses, webinars, podcasts, virtual seminars, personal and small group coaching; designed for clinicians, hospitals and hospital systems - all affordable even for individuals.

Responsible for all business, marketing, and IT strategies, operations, distribution, and fulfillment goals for the RAC (Recovery Audit Contractor) Shadow Agency, Appeal Academy, and “Finally Friday!” weekly webinars offering online reimbursement protection tools, resources, and other news for healthcare providers. Plan and execute business and operational strategies to produce highly branded, profitable, and well-known websites, webinars, and seminars. Produced over 3,000 webinars for innovative lead generation and sales.  Produced a series of webinars used by a client to double sales of subscriptions to other services in the US, Saudi Arabia, and India, generating more than $250,000 annually from new clients for the company. Produced webinar sessions and shows using a 9-step formula designed to point listeners to the speakers, generating warm leads on a reliable basis; 10% of the audience will ask for more information. Produced 1-minute videos to preview a show topic and speaker, typically produces 2-10 new subscribers each week.  Generated 200% ROI (typical) for sponsor clients, using my own “lead magnet” with “trip-wire” marketing model. Achieved a 75% close rate when I pitched sponsorships for my own program. Converted 10-25% of attendees as sales leads, using sales presentations specifically designed for overcoming resistance to change.  Grew email list from 350 to over 5,000 through referrals (30%), word-of-mouth (40%) and email campaigns (30%) with no paid advertising.  Secured a stable of $1500/hour subject matter experts (8+) who do talks for me for free.  Partnered with two large vendors to promote shows by email to over 50,000 clients for free, avoiding a fee of over $6000 per email. Produced the agenda and speakers for a client’s Pre-Conference session that had 100% increase in paid attendance over any previous

Responsible for IT strategy, operations, and planning to meet operational, distribution, and fulfillment goals for online reimbursement protection tools and resources for healthcare providers and insurers. Engineered all IT operations, organization, and key applications to maintain high-value service and support for subscribers and potential subscribers. Performed software development engineer in test (SDET) function and maintained low expenses with a small staff of specialists working remotely, across the United States.  Redesigned and implemented an email Campaign Management System as the first phase of a comprehensive CRM program, boosting subscription renewal rates for a webinar library, resulting in a 100% increase over previous years.  Pioneered revenue generating products including online, onsite, and hybrid products and services; implemented sales and marketing strategies that included emails, conference booths, webinars, and meetings. The products generated $60K annually per contract with a 30% closure rate after scheduled meetings.  Redesigned fulfillment and production processes, leveraging corporate advantages and emerging software technologies, cutting production costs by 65%.  Restructured the delivery system adding delivery via web-on-demand and CDs by mail, using a Joomla support system; completely redesigned the infrastructure, organizing the process to author, record, update, and maintain all education online and live, reducing annual IT costs by 70%.  Created two specific tools using Excel that uniquely identified methods to improve hospital net income.

Managed the research and development for pilot programs to convert analog systems to hybrid and digital products to capture sales, production, and distribution of photographic products in North America. Planned and executed strategies for sales, operations, product design, and production methods for once-in-a-lifetime photo opportunities. • Partnered with Engineers to assist with the presentation of products to Sales Teams, and C-Suite clients. • Developed soft-cover elementary school yearbooks, • Provided sales teams with new products and information regarding their benefits to present to potential clients, resulting in the closing of millions of dollars in new school photography contracts. • The architect of all systems for production for photographic products used in the 1996 Olympic Torch Relay, producing $1MM in gross profit over a 90-day project.