Lead development and execution of a transformational growth plan for All American based on end-user and stakeholder insights, reorganized the team around these market-driven requirements, trained and empowered team members while decentralizing decision making to accelerate results.New product vitality increased from < 1% to 7.3% through a robust new product development program that fast-tracked 8 new product launches.Executed digital excellence program that yielded 50% lift in site… Show more Lead development and execution of a transformational growth plan for All American based on end-user and stakeholder insights, reorganized the team around these market-driven requirements, trained and empowered team members while decentralizing decision making to accelerate results.New product vitality increased from < 1% to 7.3% through a robust new product development program that fast-tracked 8 new product launches.Executed digital excellence program that yielded 50% lift in site traffic, 2X lift in conversion and 10X increase in daily sales run rate, (Development: content overhaul, eCommerce platform migration from WordPress to SHOPIFY, Automated affiliate, email and ad tracking / Commercialization: SEO and Performance Ad optimization, social proof via integrated influencer and social media programs, trust badges, product reviews).Closed critical distribution gaps in Farm, Ag and Hardware channels to bridge the gap between brand availability and end-user destination purchase points for our categories yielding 15% increase in revenue. Show less

Reported to Vice President/General Manager of Industrial Business Unit, responsible for Global Product Management function on $360M Strategic Bearing and Chain categories Leveraged Customer Focused Innovation process to drive the number of New Product and Innovation projects in funnel from 0 to 22, including 2 patents on the first 3 projects, increased New Product Vitality from 0% to 3% with New Product Roadmap inclusive of a revolutionary Digi-mechanical condition monitoring solution… Show more Reported to Vice President/General Manager of Industrial Business Unit, responsible for Global Product Management function on $360M Strategic Bearing and Chain categories Leveraged Customer Focused Innovation process to drive the number of New Product and Innovation projects in funnel from 0 to 22, including 2 patents on the first 3 projects, increased New Product Vitality from 0% to 3% with New Product Roadmap inclusive of a revolutionary Digi-mechanical condition monitoring solution forecasted to achieve 12% vitality within 5 year planning horizon.Rallied cross-functional team through 80/20 Profitability and Growth Initiative for 23,000+ Bearing and Chain products resulting in significant improvements in Quad 1 revenue while simultaneously increasing Quad 4 profitability, (Chain: 11% increase in Quad 1 revenue, 11% improvement in Quad 4 profitability; Bearing: Quad 1 metrics stabilized, Quad 4 profitability increased 2% simultaneously eliminating 7% of customers while reducing SKU count by 21%). Collaborated with and aligned multi-disciplinary team, including, but not limited to, Product Management, Commercial and Brand Marketing, OEM, End User and Distribution Sales Teams, Advanced and Sustaining Engineering, Manufacturing and Supply Chain, Project Management and Executive Leadership around a disruptive IIOT/digi-mechanical new product roadmap, Customer Focused Innovation Process and 80/20 Profitability and Growth initiative. Show less

Reported to Group President, Ariens Specialty Brands (Gemplers, AW Direct, Ben Meadows), responsible for multiple marketing disciplines, business development and sales, 50+ team members with $200M annual revenue. Key responsibilities included ownership of strategic plan, recruiting, and talent development, demand generation plan, P&L including $20M discretionary marketing budget.Prepared organization for carve-out and divestiture by reorganizing business development, product… Show more Reported to Group President, Ariens Specialty Brands (Gemplers, AW Direct, Ben Meadows), responsible for multiple marketing disciplines, business development and sales, 50+ team members with $200M annual revenue. Key responsibilities included ownership of strategic plan, recruiting, and talent development, demand generation plan, P&L including $20M discretionary marketing budget.Prepared organization for carve-out and divestiture by reorganizing business development, product category management, supplier relationships, digital marketing and sales, analytics and marketing operations teams.Led digital transformation of go-to-market model from traditional catalog and phone to omni-channel business with fully integrated offline and online demand and revenue generation programs, including customer insight driven rebranding, creative and content while reducing variable marketing expenses by 20%, arresting 11% YOY eCommerce decline, and increasing site conversion 26%. Show less

Reported to CEO, responsible for Global Marketing, Sales and Business Development for $100M strategic Food Safety, Banking, and Point of Sale business unit. Generated consecutive years of 90% revenue growth coupled with operating margin improvements from 40% to 55% by creating and integrating a SaaS component and supply annuity into the product mix.Developed innovative new product range (Good, Better, Best) for strategic Food Safety Business, expanding portfolio to include… Show more Reported to CEO, responsible for Global Marketing, Sales and Business Development for $100M strategic Food Safety, Banking, and Point of Sale business unit. Generated consecutive years of 90% revenue growth coupled with operating margin improvements from 40% to 55% by creating and integrating a SaaS component and supply annuity into the product mix.Developed innovative new product range (Good, Better, Best) for strategic Food Safety Business, expanding portfolio to include software and service programs with recurring revenue component. Forged 3 strategic partnerships and exited 1 within critical food safety business, minimizing conflict while maximizing vertical market coverage, and securing 80% market share within served categories. Show less

Reported to Vice President/General Manager Instrument Division, responsible for marketing, sales and business development on strategic new business unit. Developed situational analysis and global strategic business plan for new instrument division, simultaneously establishing consensus within executive leadership team on new vision and strategy. Led dramatic turnaround in divisional contribution margin from -15% to 25% through mix management, excess and obsolete inventory… Show more Reported to Vice President/General Manager Instrument Division, responsible for marketing, sales and business development on strategic new business unit. Developed situational analysis and global strategic business plan for new instrument division, simultaneously establishing consensus within executive leadership team on new vision and strategy. Led dramatic turnaround in divisional contribution margin from -15% to 25% through mix management, excess and obsolete inventory reduction, targeted / sell-in and sell-through marketing programs and revenue growth. Developed and launched over 60 unique and proprietary new products in meter, inspection camera and thermal imaging categories, including award-winning new-to-world solutions with disruptive innovation. Directed 100% of new product launches categorized as “A” performing SKUs by leading and implementing stage gate new product development process. Developed best-in-class integrated launch programs (currently industry benchmarks), including strategic industry partnerships, product training, pull-through promotions, sales incentives, merchandising, advertising, and public relations, digital and installed base marketing. Secured placement and drove sell-through programs at The Home Depot, Grainger, and Fastenal as well as over 4K additional points of distribution in electrical, HVAC/R, STAFDA, MRO, hardware, and internet channels, achieving $40M in revenue. Show less

Reported to Executive Vice President, responsible for global marketing, product management and sales, 24 person team, $50M annual revenue, $3.5M discretionary marketing budget, full P&L responsibility.Drove dramatic global sales increases; +68% growth (’05); +47% (’06); +34% (’07) with gross margins in excess of 70%; Established distribution within strategic channels/markets; Home Improvement (The Home Depot, Lowes), MRO (Grainger, Fastenal, MSC, McMaster Carr, STAFDA)… Show more Reported to Executive Vice President, responsible for global marketing, product management and sales, 24 person team, $50M annual revenue, $3.5M discretionary marketing budget, full P&L responsibility.Drove dramatic global sales increases; +68% growth (’05); +47% (’06); +34% (’07) with gross margins in excess of 70%; Established distribution within strategic channels/markets; Home Improvement (The Home Depot, Lowes), MRO (Grainger, Fastenal, MSC, McMaster Carr, STAFDA), Electrical (WESCO, CED, Sonepar, Crescent), Data (Anixter, Graybar), Security (ADI), Pro A/V and similar Low Voltage channels. Secured placement at The Home Depot, Grainger, Fastenal, MSC, McMaster Carr, Affiliated Distributors, STAFDA, Electrical, Data, Security, Pro AV and Traditional Mass Retail channelsLed integration of RHINO labeling business from Sanford Office Products, exploiting synergies and capturing over $5M in incremental sales.Oversaw turnaround of RHINO business in Europe, increasing sales more than 33%, and improving operating income $3M within 1st 12 months, by assembling marketing and sales team, launching new products, and exploiting cross-divisional synergies. Show less

Reported to Executive Vice President, responsible for startup and general management of strategic new business unit targeted at heavy use consumers in electrical, voice / data, MRO, security, Pro A/V and other vertical markets, grew revenue from $0M to $50M during tenure.Developed and launched new RHINO portable label printers brand via integrated launch campaign including print advertising, press tours, events, promotions, training, and gorilla marketing tactics.Recruited… Show more Reported to Executive Vice President, responsible for startup and general management of strategic new business unit targeted at heavy use consumers in electrical, voice / data, MRO, security, Pro A/V and other vertical markets, grew revenue from $0M to $50M during tenure.Developed and launched new RHINO portable label printers brand via integrated launch campaign including print advertising, press tours, events, promotions, training, and gorilla marketing tactics.Recruited marketing and sales team, driving revenue growth from zero to over $10M through combination of new RHINO products and OEM relationships.Established critical new distribution for RHINO printers within voice / data, IT, and MRO markets.Closed strategic OEM contracts with Thomas & Betts and Tyco Electronics for heavy use military and electrical markets. Show less

Recruited and led a team of managers to market the DYMO brand of labeling products within North America. During tenure, sales increased from $30M to over $330M through organic growth, acquisition and development of new markets. Functional responsibilities include planning, budgeting, branding, communications, research, pricing, promotions, merchandising and management of a $10M marketing budget.

Led product and market development of DYMO labeling products across US market increasing sales 75%. Managed all aspects of product development, branding, packaging, communication, promotion, merchandising and sales support. Responsible for pricing, profitability, budgeting and strategic planning.Conceived, developed and launched the worlds #1 selling electronic label maker; established 20,000 new retail distribution points in Food, Drug, Mass and DIY channels including Wal-Mart, Kmart… Show more Led product and market development of DYMO labeling products across US market increasing sales 75%. Managed all aspects of product development, branding, packaging, communication, promotion, merchandising and sales support. Responsible for pricing, profitability, budgeting and strategic planning.Conceived, developed and launched the worlds #1 selling electronic label maker; established 20,000 new retail distribution points in Food, Drug, Mass and DIY channels including Wal-Mart, Kmart, Target, TruValue, Ace Hardware, Staples, WalGreens, RiteAid, Eckerd and others. Show less

Supported product managers in the development and execution of global product line marketing strategies. Major projects included pricing analyses, new product development, sales collateral development, promotions, account proposals and presentations, and trade show support.

Provided short-term (fiscal year) forecasts and long-range (two to five years) plans to support worldwide business initiatives. Supported retail-marketing groups with trend and application information for promotions and channel management.

Presented market and product insights through analysis of quantitative, qualitative, secondary and primary data. Recommendations supported retail product group by estimating the sales potential for new and emerging trade channels.