Leading the strategic planning and roadmap development for the product line, aligning feature development with business goals, market trends, and customer needs.Facilitating cross-functional collaboration with teams, ensuring alignment with the product’s vision and strategy.Overseeing performance tracking and adhering to OKRs, monitoring key performance indicators to keep product performance on target.Managing the product backlog, prioritizing features effectively, and creating detailed product specifications to focus on high-impact developments.

Orchestrated the launch and marketing of new features in the Jobs category across Romania, Portugal, and Bulgaria, focusing on product positioning, target audience identification, and selection of effective marketing channels.Led the go-to-market strategy for innovative products aimed at employers and job seekers, enhancing market presence in multiple regions.Managed pricing and category strategies, optimizing for increased profitability and adapting categories based on client feedback and market needs.Conducted extensive market and customer research in the specified countries to derive key insights for product development and strategic planning.Facilitated cross-market collaboration, working with teams across borders to develop new customer value propositions and align product offerings.Performed competitive analysis to understand market dynamics and trends, influencing strategic decisions and guiding product direction.Achieved a significant increase in revenue and market share for the Jobs classifieds in Romania, demonstrating success through strategic initiatives.

Led requirements management, defining and documenting business and technical requirements for new products including a mobile payments app with biometric payments and a debit card-based split payment solution.Drove process improvement by analysing business workflows, creating process maps, and implementing automation strategies.Facilitated communication between various stakeholders such as top management, IT, local partners, and vendors.Achieved significant milestones: launched a pioneering split payment solution in Romania, introduced a mobile payments app with biometric authentication, and digitalised credit processes for in-store operations, leading to enhanced paperless credit applications.

Oversaw all stages of digital project development, from initial analysis to design, prototyping, development, and launch.Responsibilities included coordinating cross-functional teams, ensuring project alignment with client needs and business goals, and implementing efficient project management methodologies.Played a key role in enhancing project delivery processes, resulting in improved timelines and budget adherence, while maintaining high standards of quality and innovation in project outcomes.

Overseeing the development of proprietary solutions for the media industry, building solutions to digitise the process of media buying.Coordinating research, UX, prototyping and development of mobile applications used in the fields of Telemedicine, Entertainment, Outdoor Advertising, FMCG.Led the formation and coordination of a team to develop a Data Management Platform (DMP), tailoring it for local publishers, marketers, and agencies, and ensuring its utility for media clients.

Developing and overseeing the development of web applications, encompassing e-commerce solutions and bespoke digital solutions tailored to individual client needs, along with mobile applications designed for the FMCG and media industry.Spearheaded team leadership, substantially improving development cycle times and application performance.Proactive collaboration with clients ensured the translation of business needs into impactful technical solutions, aligning with strategic objectives and boosting client satisfaction.

Led the development of web and e-commerce applications, significantly enhancing user experience and operational efficiency in the FMCG sector.In this role, involvement spanned the entire software development lifecycle, focusing on driving innovation through the integration of the latest technologies and best practices.

Spearheaded the development of dynamic web portals and applications.Played a key role in designing and implementing user-centric features, leading to a significant increase in user engagement and satisfaction.Collaborated closely with cross-functional teams to ensure seamless integration of backend systems with front-end user interfaces.Initiated and led a project to optimize website performance, resulting in a 30% reduction in load times and improved user experience.Regularly analyzed and addressed complex technical issues, contributing to an overall increase in system efficiency.

Developed robust web applications focusing on scalability and user experience.Pioneered the development of a comprehensive human resources platform, enhancing internal workflow efficiency by 40%.Demonstrated exceptional problem-solving skills in designing and implementing custom solutions for diverse client needs.Actively engaged in the full software development life cycle, from conceptualization to deployment, ensuring adherence to best practices and quality standards.