Hi. I’m Eric. I’m a Copywriter and Creative Directorish person in San Francisco.WHAT I DOOriginal CopyHeadlines. Tag lines. Everything in between (literally). I specialize in simplifying complex topics, crafting smart, punchy prose, and delivering both quality and quantity, quickly.Concept DevelopmentYou need ideas. I’ve got them. Lots! Most of them are bad. Like, really bad. But some of them are actually good—great even! Let’s go with those.Creative LeadershipWith over a decade of experience, I’ve learned what it takes to lead great people to produce great results. I’ve also learned nice people tend to inspire (and do) better work.Branding & Content StrategyManifestos. Style guides. Voice and tone development. If it’s part of the critical strategic backbone on which a brand lives or dies, I’ve written it.Video ProductionAfter writing, directing, and editing videos for 20+ years, I’ve developed an eye for visual storytelling, a passion for production, and a talent for working with, uh, talent.General HelpfulnessNeed something done in Photoshop? I can do that. A presentation deck put together? Sure. Sketch comedy written and directed? Yuuuup.HOW I GOT HEREMy career started more than a decade ago with a rags-to-slightly-better-rags story of an East Coast kid moving west to achieve the American Dream at a French corporation. An internship at Publicis Modem San Francisco turned into a full-time job. (Score.) Flash forward a couple of years, Modem and Riney came together as a big, happy, multi-disciplinary family.After Riney, I freelanced around town for a while, landing at great places like G2, Rosetta, and Cibo Studios. I worked on new clients, met new people, and got lunch from new Henry’s Hunan locations.A few years later, I moved to the East Bay and was lucky enough to land at John McNeil Studio, where I learned how to move quickly and simplify complexity.Most recently, I’m back to freelance, working with friends old and new—and remote!What’s next? You tell me.
Listed skills include Advertising, Copywriting, Content Strategy, Interactive Advertising, and 30 others.