Erol Toksoy Email & Phone Number

Istanbul, Turkey

We are a new generation independent agency from Istanbul. Our mantra is building universal connections for our brands by creating unique concepts. We believe that engaging storytelling experience and delivering original content is the best way for bonding brands and people. If you need ideas that embrace technology and human emotions or seach for a consultancy service that helps brands to grow and find innovative marketing strategies let us be your companion in your journey to success.

İstanbul

I led a group of very talented people for the last 4 years. We delivered the strategic planning work across different disciplines for a number of specialist agencies. FCB Artgroup is a creative ATL agency with offices in Istanbul, Tehran, Baku and Almaty. FCB RED Istanbul is an omni-channel shopper marketing agency and finally FCB RAM Istanbul is a digital innovation agency. Our region consists of 4 markets including Turkey, Iran, Kazakhstan, Azerbaijan and growing rapidly. My team put behavior change at the heart of the strategic thinking, built on data&insights. I've also been instrumental in developing agency culture, thought leadership and creative thinking across our offices. Here are some of our achievements and award winning works:-Contributing to more than doubling agency pitch/win rate and annual revenue in less than 3 years-Starting with only 1 HHC brand in 2016 but becoming a regional hub for Unilever's ATL and digital communications in many categories and a dozen of brands most of which become market leaders now-Helping DYO to become leader in market share as well as being most engaged brand by its consumers and influencers, acknowledged by Crystal Apple awards.-Supporting Nivea Men in its launch journey to become a solid TOM brand as well as sustaining market leadership of Nivea deodorants and facial cleansing products via our commercial campaigns which are awarded by Beiersdorf Ad Council-Promoting Faber-Castell not only as Turkey's dominant market leader in stationary but also as a source of creative inspiration with our Golden Drum and Crystal Apple winner campaigns-Contributing to double Effie success of Cafe Breno instant premium coffee and gained significant market share from big players-Launching Oreo in Turkey and supported its journey with continuous growth in market share to become a lovemark among Turkish youth with locally relevant contents-Re-launcihng Total Oil in Turkish market with branded content that reach 6M views in youtube

İstanbul

Before the acquisition of Kromozom by FCB ARTGROUP As Director of Strategy and Planning, I orchestrated through the line advertising practices for the clients. I led the strategic planning team who brought innovative marketing solutions for advertisers in Turkish and MENA markets. We mostly launched consumer and shopper focused promotion campaigns for FMCG brands and carried out 360 degree communication efforts for brands. In digital planning we created strategies for several platforms including, google adwords, facebook, youtube together with microsites and mobile apps. We had a variety of clients including global brands such as Coca-Cola, Huggies, Loreal, Mercedes-Benz, Huggies, De'Longhi as well a national market leaders such as Mey İçki, Bilyoner, İyzico, MNG Airlines and Zeki Triko.

Istanbul, Turkey

As Head of Marketing & Content I led a team of 14, including copywriters, site editors, art directors, designers and marketing specialists. -We created, update and implemented deals, and send daily newsletters upto 4 million subscribers -We increased overall e-mail read rate 50%, ctr rate 30% and subscriber number 25%-Launched 4 new city deal sites as well as Groupon VIP which gained 200 k subscribers in weeks-Implemented Vodafone Freezone deal page and generated deal sales millions of TL worth-Managed an online marketing budget for SEO and display ads and also social media accounts on various platforms, that reached over 50 million people in Turkey and region monthly.

Istanbul, Turkey

-Created promotion and subscription campaigns that made Sabah best selling newspaper in Turkey-Positioned and launched sub-brands and online products such as Caferuj, Minika etc to Turkish web ecosphere, TV media-Helped global magazines such as Rolling Stone and FHM become relevant to Turkish readers-Created monthly and weekly communicaiton materials for all inhouse brands and publications

Istanbul

Served nation wide brands such as BIM and Rodi Jeans. Implemented advertising strategies. Written several texts for catalogs, brochures, advertising slogans and body copies, web site contents.

Istanbul

Worked as an advertising copywriter and pr editor. Practiced on press releases, sponsorship management, fairs and convention tones and scripts, social responsibility projects for clients like Airport Hotel, Milangaz, Cityfarm, Collezione and Casio.

Bachelor Of Arts (B.A.), Advertising

Social Sciences