Eron Cohen Email & Phone Number

Columbia, Md

• Create, implement, analyze, and track PPC campaigns via Google Ads (Adwords), Google Display Network, Microsoft Advertising (Bing), and Zemanta native advertising (CPC) for branding and to generate new patients for various hospital service lines including orthopedics, heart, cancer, primary care, and urgent care.• Consult with hospital-based marketers to determine marketing needs and best strategies to reach marketing KPIs and goals.• Manage Pay Per Click (PPC) campaigns with an annual spend of over $1 million via the Google Ads (AdWords) platform. • Advanced Google Ads (AdWords) techniques including machine learning, demographic and behavior audiences, custom affinity audiences, YouTube, and remarketing audiences where ethical, including RLSA.• Make recommendations to improve landing pages for better conversion rates, particularly on mobile devices.• Test to continuously improve ads and landing pages to maximize effectiveness in terms of conversions and engagement. Tools used include Google Analytics, Crazy Egg, and Optimizely. Recommendations made to stakeholders based on my experience with consumer behavior, psychology, and previous test results.• Create reporting documents and initial campaign proposals.• Conduct keyword research, traffic estimates, and create ad copy. • Keep up with industry trends, software improvements and research by reading blogs and journals, and participating in a variety of forums such as the Google Partners community and Quora. Beta testing with Google including Google Ads (AdWords) and Google My Business to keep up with new developments.• Keep up with hospital marketing trends by reading various hospital marketing websites and watching webinars from health industry leaders such as Evariant, Franklin Street, Tea Leaves, and other relevant publications.

Annapolis Junction, Maryland

• Create, implement, analyze and track paid search, display, and social media campaigns mainly in the property management and healthcare verticals.• Consult with clients and account executive team regarding content marketing, PPC, SEO, Ecommerce, and Social Media strategies.• Manage Pay Per Click (PPC) campaigns with an annual spend of over $1 million in Google AdWords. Additional advertising management in Bing, Twitter and LinkedIn.• Advanced AdWords techniques including demographic audiences, YouTube, Gmail Sponsored Posts, and remarketing, including RLSA.• Oversee the development, deployment, and maintenance of client websites in HTML, Unbounce and WordPress.• Test to continuously improve websites and landing pages to maximize effectiveness in terms of conversions and search-engine friendliness. Tools used include Google Analytics, Raven Tools, SEMRush, Moz, Unbounce, HotJar and Crazy Egg.• Create proposals, website SEO audits, AdWords campaign audits, and initial documents for potential new clients.• Conduct keyword research, traffic estimates, and create ad copy.• Create content for client blogs and websites.• Keep up with industry trends, software improvements and research by reading blogs and journals, and participating in a variety of forums such as the Google Partners community and Quora.

Baltimore, Md

• Company spin-off from Fuuzio LLC (See below)• Marketed e-therapies to treat common behavioral health conditions, including depression and anxiety as Director of Online Marketing.• Developed marketing plans for all forms of online marketing to reach teenagers and their parents for an e-therapy video game. Supported business plan with marketing projections.• Worked with board members to create strategic industry partnerships.• Represented the company at trade shows and industry meetings.

Columbia, Md

• Created, implemented, analyzed and tracked paid search campaigns in the healthcare vertical. Specialized in working with physicians, especially psychiatrists, psychologists, and mental health counselors to generate private pay clients.• Proactively monitored accounts with Google Analytics, SEMRush and Raven Tools to inform advertising decisions. • Used search engine optimization (SEO) to get top search engine rankings for MDs and pharmaceutical companies. • Optimized AdWords campaigns and website landing pages to achieve high conversion rates and to meet or exceed KPIs.

Beltsville, Maryland

• Member of the 2009-2010 Resident Teacher Program, which brought in new teachers from industry and certified them to teach in high needs areas.• Repaired / deployed over 100 donated PCs to classrooms, dramatically improving student to computer ratio. • Acquired 30 donated laptops and deployed them to my student’s desks. I utilized the edu20.org platform as an online learning portal.• Supported school's green initiatives such as Teracycle

Bethesda, Md

• Handled over $600,000 in Google Adwords spend with excellent ROI results.• Dramatically improved business processes by developing and coding a custom cloud-based CRM /project management database in ColdFusion.• Improved telephony solutions with integrated VOIP phone system.• Developed and managed content/I.T. for 10 home improvement marketing websites.

Silver Spring, Maryland

Used HTML, CSS, SQL Server & ColdFusion to develop data-driven websites for a variety of website customers. Taught classes in ColdFusion programming in conjunction with Digital Division, Alexandria, VA.

Bethesda, Md

My department provided technical support via telephone, email, web and personal visits to end users of Speed Razor, a Video Editing software package. Skills included troubleshooting Windows, building test computers/testing harnesses, listening carefully to customer concerns, and helping to quickly find solutions. Managed day to day operations of small team of support technicians. I also taught classes and provided one-on-one software training. Some involvement with marketing and trade shows.

Bs, Communications

Education And Biology