Urtica is a pioneering force in consulting and system integration, specializing in the aviation sector.We excel in consulting, system integration, and distribution within the aviation industry, aiming to provide advanced technology and product solutions for airports, air companies, and air navigation service providers. We specialize in a wide range of offerings, including IT solutions, security and safety measures, operations support, and air traffic management, all designed to foster innovation and excellence in the aviation sector.Our mission is to transform the aviation industry through integrated, cutting-edge solutions that enhance efficiency, security, and operational effectiveness. We strive to be the preferred partner for the aviation community, delivering products and technologies that meet the evolving demands of this dynamic sector.Our services include air traffic management consultancy, project management, CNS and ATM implementation, and advanced solutions for seamless air traffic control. We also focus on security and safety with AI-driven screening technologies, biometric verification systems, and anti-drone solutions to protect sensitive areas.

- Marketing strategy leader- Product portfolio owner- Partner ecosystem advocate- P&L owner and business case driver

Service Provider B2B product marketer:- Managed Services Seller- On-prem to Cloud customer transition evangelist- Product business owner (strategy, roadmap, business cases, pricing, functionality, proposition and GTM)- API enthusiast- Digital Workspace transformation catalyst

- Account management and cross-selling- New Service Providers logos hunting

- Defined region strategy for sales, marcom, and delivery- Developed a pipeline in TOP100 region accounts- Recruited local team- Managed partner strategy and liaised partner's on-boarding- Ambassador at tradeshows, public speaker at events and webinars.

- Accelerated business development (upsell, cross-sell) and solution selling to maximize new Microsoft revenue in major Russian Telecom accounts- Drove professional services, anti-piracy, and dedicated product teams to sell and deliver efficiently- Contributed to the development of Microsoft's direct investments program to grow the ISV community around Microsoft stack in vertical solutions

Proliferated expansion of new territory and encouraged cross-selling throughout key Telecom accounts management.

Siemens IT Solutions and Services

Siemens Business ServicesSpent one year in Munich as product manager for the Russian market