Identifying WHO, WHAT, and HOW to sell with the goal of satisfying the needs and desires of the target market while creating profits for the company is the set of basic activities for the development of a business.All companies know that customers always demand more, in fact, CUSTOMER SATISFACTION MUST be an ABSOLUTE PRIORITY.Defining marketing objectives and strategies, where objectives refer to the definition of markets or market segments in which products want to be present, and strategies consist of identifying the ways and means to achieve objectives, requires precise planning that aims to achieve them and establishes how and when they should be reached. This is necessary for any company (MARKETING PLAN).1.Information gathering: providing data on the current internal and external situation;2.SWOT analysis (Strengths – Weaknesses – Opportunities – Threats): analyzing strengths, weaknesses, evaluating market opportunities, and the risks that must be faced in the short and long term;3.Formulating specific objectives;4.Indicating strategies to reach established goals;5.Defining responsibilities and deadlines;6.Defining the budget;7.Projecting sales and profits...