Elena Rover Email & Phone Number

New York City Metropolitan Area

Windrose Agency Inc. offers marketing consulting services to brands and agencies. Our main services include brand strategy, content marketing, creative, and project management. We also offer some business development, research and operations services for select clients. NOT OPEN TO COLD CALLS to sell us your services. Thank you.

Greater New York City Area

Owner of a results-focused group offering strategy and content consulting.Brand strategy, including positioning and planning, segmentation, messaging plans, briefs, platform selection and more.Content strategy, including audits, taxonomies, metadata schema, tone and voice, content calendars, sourcing content (licensed, repurposed and custom content), etc.Plus creative direction, copywriting, publishing operations and some business strategy and new business development.Clients include Google, Atlassian, Wunderman, Evoke, Havas Tonic, Rapp, Nutrisystem, Time Inc., AARP, Digitas Health, Bradford Exchange, Scholastic, W2O, McCann, Everyday Health, Hearst, Rodale, Reader’s Digest, The Family Handyman, Collaborative Medical Technology, Teach For America.NOT OPEN TO COLD CALLS to sell us your services. Thank you.

• Launched a digital content/publishing capability to provide content marketing + content strategy, executing custom creative solutions for nine Fortune 100 pharmaceutical clients; increased client satisfaction and expanded scopes • Valued for turning around negative client relationships. Example from our team's first client: Increased pharmaceutical regulatory committee approvals from 54% to 98% in one month, improved productivity by 900% in second month, and increased engagement by $250K on one project in one quarter • Managed content partnerships, contracts, staffing, budgets, workflow development.

One-year engagement for a site sponsored by Saturn/GM, and six-month engagement for a site sponsored by Nissan. Scripted and managed the filming and editing of video vignettes with prominent athletes/trainers/fitness experts for Nissan. For Saturn: Revamped content structure and consulted on marketing plans to dramatically increase traffic, time spent, and user submissions within existing site design and technology. Hired renowned athletes to create > 1,000 blog posts and podcasts. Hired writers to create original content. Repackaged publisher's content for fresh, appealing material on target for the site. Managed all day-to-day tasks, including an essay contest.

Wrote a 288-page hardcover aimed at helping adults discover sports as an alternative fitness activity. Designed a quiz that helps readers learn which sports will be the best fit for personality, physical abilities and lifestyle factors--which garnered press engagement for the book launch, including a spot on network evening news.

Developed and managed a strong corps of talented, authoritative writers. Re-conceived under-performing columns and coverage; assigned, edited and wrote articles; directed photo shoots for appeal and accuracy; helped organized/manage department activities. Earlier work as Fitness Editor at Self: Edited and wrote monthly fitness features and news; directed shoots; represented the magazine on television (Good Morning America, etc.) and at professional conferences; worked on the launch of the Self Challenge, a three-month membership program.

NYC-based editor for Birmingham publication: managing editors and writers, market and media appearances, and acting as Washington liaison, e.g. consultation with Tommy Thompson, U.S. Secretary of Health; proposed joint marketing/editorial signature project; developed editorial guidelines; proposed advisory board; collaborated on redesign plans/strategy; proposed and launched new section; supervised editors and lineups; assigned and edited; presented on television and at conferences; consulted on Web tie-ins and tool development

Part of business development team for RDA; aligned digital project goals with strategy for disparate divisions (circulation, database marketing, sales, etc.) for optimal ROI; negotiated third-party contracts and reuse of internal assets; developed advertising ethics policy; directed final stages of RDHealth.com launch (uncovered mistakes that had legal implications, which were corrected before launch); led business re-engineering for RDHealth.com for significant cost savings, traffic growth, and accolades; supervised relaunch of RD.com with more than six times as much content, new look & feel, new CMS, and dynamic personalization server with strict emphasis on budget and timeline; managed staff and projects; wrote marketing materials.

Developed four on-location events for 8 to 100 readers including direct mail, AV, promotions, and emcee role; increased health coverage from 6 pages to 11 per issue; assigned, edited and copyfit articles; supervised three staff reporters and national writing corps; edited an award-winning feature on lung cancer; represented the magazine on television and presented talks at national conferences; edited all health content for the launch of More magazine.

Master’S Degree, Journalism

Bachelor’S Degree, Biology/Biological Sciences, General

Activities and Societies: Varsity crew team, marching band Concentration in English

Crew Aboard A 125-Foot Schooner Studying Oceanography And Navigation

Fellowship, Council For Advancement And Support Of Education Media Fellow, Program In Medical Ethics

High School