Elena Rover

Elena Rover Email and Phone Number

Chief Executive Officer at Windrose Agency Inc @ Windrose Agency Inc.
Elena Rover's Location
Katonah, New York, United States, United States
Elena Rover's Contact Details

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About Elena Rover

*PLEASE DO NOT send cold-call emails to sell us your services. It is not a good use of your time or ours. Thank you.*Versatile marketing executive delivers measurable outcomes and optimized ROI via:• Strategy and content plans that work because they live at the intersection between the needs and habits of your target audience, your brand purpose, your company resources and your project goals. • Implementation roadmaps that are effective for your team, budget and timeline -- for launch and ongoing maintenance• Compelling content that drives your target audience to action• Team and client alignment due to well-crafted briefings, presentations and workshopsWhat sets me apart and makes my clients smile:• Champion of business development and process re-engineering to find opportunities for improved quality, cost savings and new revenue streams• Respected leader, delivering results within scope; relied on for excellence in development, management, operations and production • Engaged professional valued for innovative thinking, solutions focus and rapid mastery of shifting scenarios• Persuasive presenter with experience in television, events, pitches, C-suite discussions, team meetings, workshops, college lectures and conferences• Productive team member for strategic leadership and pitch groups• Effective designer and facilitator of presentations, workshops and meetingsSpecialties: • strategy consulting• content marketing + content strategy• brand positioning + messaging• deck development + presentations• workshop/meeting design + facilitation• workflow development + governance• team building + management• digital + print production• creative direction• creative development• writing + editing• partnerships + content licensing• social media strategy• basic website development and CMS migrations• graphic design

Elena Rover's Current Company Details
Windrose Agency Inc.

Windrose Agency Inc.

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Chief Executive Officer at Windrose Agency Inc
Elena Rover Work Experience Details
  • Windrose Agency Inc.
    Chief Executive Officer
    Windrose Agency Inc. Aug 2021 - Present
    New York City Metropolitan Area
    Windrose Agency Inc. offers marketing consulting services to brands and agencies. Our main services include brand strategy, content marketing, creative, and project management. We also offer some business development, research and operations services for select clients. NOT OPEN TO COLD CALLS to sell us your services. Thank you.
  • Well Words
    Owner
    Well Words 2006 - Present
    Greater New York City Area
    Owner of a results-focused group offering strategy and content consulting.Brand strategy, including positioning and planning, segmentation, messaging plans, briefs, platform selection and more.Content strategy, including audits, taxonomies, metadata schema, tone and voice, content calendars, sourcing content (licensed, repurposed and custom content), etc.Plus creative direction, copywriting, publishing operations and some business strategy and new business development.Clients include Google, Atlassian, Wunderman, Evoke, Havas Tonic, Rapp, Nutrisystem, Time Inc., AARP, Digitas Health, Bradford Exchange, Scholastic, W2O, McCann, Everyday Health, Hearst, Rodale, Reader’s Digest, The Family Handyman, Collaborative Medical Technology, Teach For America.NOT OPEN TO COLD CALLS to sell us your services. Thank you.
  • Digitas Health
    Vice President/Group Director, Strategic Content
    Digitas Health Nov 2009 - May 2011
    • Launched a digital content/publishing capability to provide content marketing + content strategy, executing custom creative solutions for nine Fortune 100 pharmaceutical clients; increased client satisfaction and expanded scopes • Valued for turning around negative client relationships. Example from our team's first client: Increased pharmaceutical regulatory committee approvals from 54% to 98% in one month, improved productivity by 900% in second month, and increased engagement by $250K on one project in one quarter • Managed content partnerships, contracts, staffing, budgets, workflow development.
  • Rodale Inc.
    Content Strategist & Editorial Management, Integrated Marketing
    Rodale Inc. Feb 2007 - Aug 2008
    One-year engagement for a site sponsored by Saturn/GM, and six-month engagement for a site sponsored by Nissan. Scripted and managed the filming and editing of video vignettes with prominent athletes/trainers/fitness experts for Nissan. For Saturn: Revamped content structure and consulted on marketing plans to dramatically increase traffic, time spent, and user submissions within existing site design and technology. Hired renowned athletes to create > 1,000 blog posts and podcasts. Hired writers to create original content. Repackaged publisher's content for fresh, appealing material on target for the site. Managed all day-to-day tasks, including an essay contest.
  • Black Dog & Leventhal
    Author, The Chelsea Piers Fitness Solution
    Black Dog & Leventhal 2006 - 2007
    Wrote a 288-page hardcover aimed at helping adults discover sports as an alternative fitness activity. Designed a quiz that helps readers learn which sports will be the best fit for personality, physical abilities and lifestyle factors--which garnered press engagement for the book launch, including a spot on network evening news.
  • Conde Nast
    Editor-At-Large For Self Magazine
    Conde Nast Sep 2002 - Sep 2004
    Developed and managed a strong corps of talented, authoritative writers. Re-conceived under-performing columns and coverage; assigned, edited and wrote articles; directed photo shoots for appeal and accuracy; helped organized/manage department activities. Earlier work as Fitness Editor at Self: Edited and wrote monthly fitness features and news; directed shoots; represented the magazine on television (Good Morning America, etc.) and at professional conferences; worked on the launch of the Self Challenge, a three-month membership program.
  • Southern Progress Corporation/Time Inc.
    Articles Editor For Health Magazine
    Southern Progress Corporation/Time Inc. 2001 - 2002
    NYC-based editor for Birmingham publication: managing editors and writers, market and media appearances, and acting as Washington liaison, e.g. consultation with Tommy Thompson, U.S. Secretary of Health; proposed joint marketing/editorial signature project; developed editorial guidelines; proposed advisory board; collaborated on redesign plans/strategy; proposed and launched new section; supervised editors and lineups; assigned and edited; presented on television and at conferences; consulted on Web tie-ins and tool development
  • Reader'S Digest
    Editorial Director, Global Internet Health And Acting Editorial Director, Readersdigest.Com
    Reader'S Digest 1999 - 2001
    Part of business development team for RDA; aligned digital project goals with strategy for disparate divisions (circulation, database marketing, sales, etc.) for optimal ROI; negotiated third-party contracts and reuse of internal assets; developed advertising ethics policy; directed final stages of RDHealth.com launch (uncovered mistakes that had legal implications, which were corrected before launch); led business re-engineering for RDHealth.com for significant cost savings, traffic growth, and accolades; supervised relaunch of RD.com with more than six times as much content, new look & feel, new CMS, and dynamic personalization server with strict emphasis on budget and timeline; managed staff and projects; wrote marketing materials.
  • Meredith Publications
    Senior Health Editor At Ladies' Home Journal + More Magazines
    Meredith Publications 1996 - 1999
    Developed four on-location events for 8 to 100 readers including direct mail, AV, promotions, and emcee role; increased health coverage from 6 pages to 11 per issue; assigned, edited and copyfit articles; supervised three staff reporters and national writing corps; edited an award-winning feature on lung cancer; represented the magazine on television and presented talks at national conferences; edited all health content for the launch of More magazine.

Elena Rover Skills

Content Strategy Blogging Creative Direction Integrated Marketing Digital Marketing Editing Social Media Marketing Publishing Editorial Strategy Digital Media Digital Strategy Content Development User Experience Mobile Marketing Copywriting Content Management Content Marketing Online Marketing Writing Team Leadership Management Interactive Marketing Entrepreneurship Web Content Team Building Crm Brand Architecture Video Web Design Information Architecture Web Analytics Presenter Brand Strategy And Planning Process Improvement Powerpoint Cross Functional Team Leadership Presentations Website Development Content Partnerships Presentation Development Magazines New Media Pitches Creative Development Brand Strategy Taxonomy Publishing Management Licensing Content Strategic Partnerships Art Direction Pharma Marketing

Elena Rover Education Details

Frequently Asked Questions about Elena Rover

What company does Elena Rover work for?

Elena Rover works for Windrose Agency Inc.

What is Elena Rover's role at the current company?

Elena Rover's current role is Chief Executive Officer at Windrose Agency Inc.

What is Elena Rover's email address?

Elena Rover's email address is el****@****ail.com

What is Elena Rover's direct phone number?

Elena Rover's direct phone number is +191490*****

What schools did Elena Rover attend?

Elena Rover attended Columbia University - Graduate School Of Journalism, Barnard College, Sea Education Association | Sea Semester, University Of Virginia School Of Medicine, Massapequa High School.

What are some of Elena Rover's interests?

Elena Rover has interest in Education, Health.

What skills is Elena Rover known for?

Elena Rover has skills like Content Strategy, Blogging, Creative Direction, Integrated Marketing, Digital Marketing, Editing, Social Media Marketing, Publishing, Editorial, Strategy, Digital Media, Digital Strategy.

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