Sr. Digital Marketing Specialist
Current Planning paid marketing strategies for Systweak Software products & tech support calls. Create, monitor and Optimize PPC campaigns across Google Adwords, AdCenter & Apple Search Ads. Setup campaigns based on online advertising pricing models (CPM, CPC, CPA& ROAS) Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics. Provide strategies for keyword opportunities, campaign structuring, targeting… Show more Planning paid marketing strategies for Systweak Software products & tech support calls. Create, monitor and Optimize PPC campaigns across Google Adwords, AdCenter & Apple Search Ads. Setup campaigns based on online advertising pricing models (CPM, CPC, CPA& ROAS) Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics. Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals. Setup conversion tracking and attribution modeling. Working with cross-functional teams to identify and implement best-practice SEM, landing pages Monitor and administer web analytics dashboards, reports and key reporting tools, & point out key areas of importance in accordance company goals. Show less