Erin Cohen Email & Phone Number

Toronto, ON, CA

Tel Aviv, Israel, IL

• With focusing on acquisition, plan and execute demand generation efforts and campaigns and programs in display, web, social, OOH, resulting in over 200% growth YoY
• Positioned company as expert in industry through content, media, awards, and events, contributing to the global 400% growth in 18-months through the start of COVID-19
• Developed and brought to life company’s internal and external Brand DNA, educating employees and executing through initiatives
• Increase share of voice by 50% through thought leadership initiatives by collaborating with key executives
• Grew organic traffic by 33% through launching coinciding content, social media, and SEO strategies simultaneously
• Increased share of voice by 30% within first 6-months through PR efforts

Tel-Aviv, Israel, IL

• Build and direct brand messaging and tone of voice
• Introduced and owned HubSpot to company, including all demand and lead gen activities
• Establish company as thought leader in intent marketing
• Tripled traffic and engagement by creating and implementing first-ever marketing calendar enabling team to be more strategic in efforts and produce timely, engaging, and relevant content
• More than doubled click-through rate within first three months of monthly newsletter
• Optimized holistic campaigns, including digital and traditional marketing

Montreal, Quebec, CA

• Identified and built collaborative relationship with key influencers
• Nurtured brand partnerships with Google, City of Toronto and influencers
• Established and executed content strategy for B2B audience, more than doubling traffic and leads in first couple of months
• Introduced social media architecture and road map to better communicate and engage with B2B and B2C segments
• Doubled engagement on social channels within first year by taking an agile approach based on industry trends and regular deep analysis
• Introduced and implemented strategy to leverage social media for B2B lead acquisition

Ottawa, ON, CA

• Created and direct organization’s online strategy since inception
• Analyzed statistics to measure success of online initiatives
• Identified and targeted influencers through digital ads
• Developed CIJA Connect, an advocate marketing program, the first program of its kind worldwide for this community
• Created and maintain The Exchange, a content development solution to diverse marketing challenges, with 200+ contributors; initiative has increased traffic to our website by 50% and continues to pay dividends.
• Redesigned and launched five unique websites over four years

Ottawa, ON, CA

• Developed, maintained and grew CIJA's online strategy and presence through its corporate and branded campaigns
• Established, monitored and engaged with organization's online community through its different online channels
• Analyzed online statistics and utilize findings to formulate organization's online strategy
• Spoke with community members as how best to employ online platforms to their advocacy efforts
• Actively promoted CIJA's online campaigns
• Monitored online trends on issues relevant to the organization and remain current on overall trends in the digital world

CA

• Updated organization’s online strategy through website redesign and the introduction of Web 2.0 strategies, dramatically increasing the organization’s online presence
• Established a group of professionals within the community working in social media to meet on a monthly basis and share resources
• Monitored and engaged with organization's online community through its accounts
• Analyzed online statistics and utilize findings to formulate organization's online strategy
• Remained up-to-date with emerging trends in social media

• Developed a mobile application to promote Buycott Israel initiative
• Taught community members how to advocate for Israel online
• More than doubled monthly traffic for the organization's blog by implementing proper search engine optimization techniques, posting content on social bookmarking sites and creating an online community
• Filmed and edited videos to promote local initiatives

Toronto, Ontario, CA

• Liaised with media and determine proper spokesperson
• Wrote, edited and circulated organization’s press releases and statements
• Developed a “My Toronto is Hillel of Greater Toronto” segment which aired on CTV and was featured on its website

Toronto, ON, CA

• Efficiently multitasked projects at a variety of organizations
• Researched information required by organizations
• Accustomed self to different working environments

Ba, Psychology

Graduate Diploma, Brand Management

Graduate Diploma, Corporate Communications And Public Relations

Education record