• With focusing on acquisition, plan and execute demand generation efforts and campaigns and programs in display, web, social, OOH, resulting in over 200% growth YoY• Positioned company as expert in industry through content, media, awards, and events, contributing to the global 400% growth in 18-months through the start of COVID-19• Developed and brought to life company’s internal and external Brand DNA, educating employees and executing through initiatives• Increase share of voice by 50% through thought leadership initiatives by collaborating with key executives• Grew organic traffic by 33% through launching coinciding content, social media, and SEO strategies simultaneously• Increased share of voice by 30% within first 6-months through PR efforts• Won key industry awards for company, including Black Hat• Identify and prepare for industry events for speaking opportunities and demand gen efforts• Leverage tools such as Hubspot, Salesforce, Google Analytics, Oktopost for planning, monitoring, and analyzing efforts

• Build and direct brand messaging and tone of voice• Introduced and owned HubSpot to company, including all demand and lead gen activities • Establish company as thought leader in intent marketing• Tripled traffic and engagement by creating and implementing first-ever marketing calendar enabling team to be more strategic in efforts and produce timely, engaging, and relevant content• More than doubled click-through rate within first three months of monthly newsletter• Optimized holistic campaigns, including digital and traditional marketing• Developed and maintained all marketing collateral and assets for events, advertisements, and branding• Introduced and implemented first-ever social media strategy for B2B acquisition and nurturing• Collaborated with internal and external teams worldwide to develop, implement and evolve the company’s B2B marketing efforts, ensuring project goals met on-time and within budget• Developed and oversaw network of freelancers to support marketing efforts • Executed sales events in US, serving as a major touchpoint for demand and lead gen• Developed and executed go-to-market plans• Managed team budget

• Identified and built collaborative relationship with key influencers• Nurtured brand partnerships with Google, City of Toronto and influencers• Established and executed content strategy for B2B audience, more than doubling traffic and leads in first couple of months• Introduced social media architecture and road map to better communicate and engage with B2B and B2C segments • Doubled engagement on social channels within first year by taking an agile approach based on industry trends and regular deep analysis• Introduced and implemented strategy to leverage social media for B2B lead acquisition • Executed standalone social media campaigns to build and engage community, resulting in 30x regular engagement• Reduced negative engagement on social channels by 10x within first year• Developed and implemented social media and customer service integration• Managed bi-lingual and cross-country team • Collaborated with internal and external teams to develop, implement and evolve the company’s first-ever social media strategy• Oversaw team budget

• Created and direct organization’s online strategy since inception• Analyzed statistics to measure success of online initiatives• Identified and targeted influencers through digital ads• Developed CIJA Connect, an advocate marketing program, the first program of its kind worldwide for this community• Created and maintain The Exchange, a content development solution to diverse marketing challenges, with 200+ contributors; initiative has increased traffic to our website by 50% and continues to pay dividends.• Redesigned and launched five unique websites over four years• Produced and tailored marketing materials for diverse demographics• Supervised four full-time staff and interns • Presented branding and online strategies to 300+ nationwide in 2015

• Developed, maintained and grew CIJA's online strategy and presence through its corporate and branded campaigns • Established, monitored and engaged with organization's online community through its different online channels• Analyzed online statistics and utilize findings to formulate organization's online strategy• Spoke with community members as how best to employ online platforms to their advocacy efforts • Actively promoted CIJA's online campaigns• Monitored online trends on issues relevant to the organization and remain current on overall trends in the digital world

• Updated organization’s online strategy through website redesign and the introduction of Web 2.0 strategies, dramatically increasing the organization’s online presence• Established a group of professionals within the community working in social media to meet on a monthly basis and share resources• Monitored and engaged with organization's online community through its accounts • Analyzed online statistics and utilize findings to formulate organization's online strategy• Remained up-to-date with emerging trends in social media

• Developed a mobile application to promote Buycott Israel initiative• Taught community members how to advocate for Israel online • More than doubled monthly traffic for the organization's blog by implementing proper search engine optimization techniques, posting content on social bookmarking sites and creating an online community• Filmed and edited videos to promote local initiatives

• Liaised with media and determine proper spokesperson• Wrote, edited and circulated organization’s press releases and statements• Developed a “My Toronto is Hillel of Greater Toronto” segment which aired on CTV and was featured on its website

•Efficiently multitasked projects at a variety of organizations•Researched information required by organizations•Accustomed self to different working environments