Bachelor in Social Communication - Advertising and Propaganda from the Universidade Federal de Goiás, researcher and enthusiast about identities, virtual worlds, representation, avatars and new technologies. In fact, my final project dealt precisely with how people use avatars as a way of recognizing, relating and positioning themselves.From a marketing perspective, I have worked in the field of strategy/planning, mainly thinking about ways to intertwine data with impactful narratives. I have sought to learn more about how communication and culture can strengthen brand positioning and bring alignment to the axes of behavior, brand and business.Over the last few years, other subjects that have sparked my interest have been youth protagonism and social entrepreneurship, especially based on my experiences with volunteering and educational programs. I was able to learn more about this universe through LALA (Latin American Leadership Academy) bootcamp, as one of the Young Ambassadors, representing the state of Tocantins (Brazil) in United States of America and learning about social impact, as well as a participant in Ponto Comunicação, UFG's marketing junior enterprise, raising the connection between the college and the external community, empowering and developing students and boosting small and medium-sized businesses through communication.