Errett Cord Email & Phone Number

Newport Beach, Ca, Us

Irvine, California, United States

★ Specialized SEM Specialist with expertise in managing multi-state campaigns for dental offices, delivering comprehensive and actionable insights specifically designed for the dental industry.★ Proven ability to drive patient acquisition and maximize ROI for dental practices through optimized Google Ads and Bing Ads strategies.★ Experienced in performing keyword research, developing compelling ad copy, and optimizing budgets to improve AdRank and drive practice growth.★ Collaborative team player, working closely with cross-functional teams to create cohesive marketing solutions that resonate with dental patients.

Reno, Nevada, United States

Leading CIQ's online lead generation within the open-source software community, covering PPC and SEO strategy, execution, and maintenance. Collaborating closely with product management, engineering, and business development teams to create compelling messaging, positioning, digital assets, and enablement for CIQ’s seller channels.★ Researched, identified, and integrated high-performing keywords to optimize SEM campaigns for target audiences and industries.★ Developed and implemented PPC campaigns with compelling ad copy and relevant keywords on Google Ads and Bing Ads to maximize ROI.★ Collaborated with the web development team to enhance landing page quality and user experience in line with ad campaigns.★ Analyzed SEM performance using web analytics tools, monitoring metrics such as CTR, CPA, and conversion and adjusting strategies for improvement.★ Conducted A/B tests for ads, landing pages, and bids to continuously refine and improve the SEM approach.CIQ delivers a broad portfolio of HPC Software and support services across data, applications, platforms, and infrastructure areas. CIQ is the founding partner of Rocky Linux.

Costa Mesa, Ca

★ Execute tailored local/national SEM and PPC strategies for all accounts as well as regional/local SEO strategies and content for many of the accounts.★ Create customized, comprehensive account KPIs and formalized monthly account performance reporting procedures.★ Leverage Google Analytics to optimize PPC and SEO campaign targeting, reach, and frequency while refining search strategy via a/b testing and iteration.★ Launch real-time web and phone call lead tracking capabilities across all digital channels.

Newport Beach, Ca

★ Provided strategic direction and operational leadership for complex global projects in digital/content strategy, SEM, digital analytics, and PPC advertising.★ Consulted closely with clients to determine business needs and formulate tailored client strategies, KPIs, and campaigns/analytics solutions.★ Developed customized metrics and reports (using Google Analytics) and delivered insights and analytics at the enterprise level.★ Monitored and made continuous adjustments to campaigns to improve CTR and conversion rates while reporting to clients on campaign performance.

Newport Beach, Ca

★ Established and grew a local web hosting service provider with full P&L responsibility covering sales/marketing, operations, and employee management.★ Delivered end-to-end services in hosting, email, DNS, web design, SEO, and web-based credit card services for corporate, small business, and private clients.★ Expanded the client base to 250 high-value accounts within the first year of operations, eventually growing to 2.5K clients.★ Built systems architecture for servers, from writing technical specifications and executing security measures to creating standards for system upgrades.★ Optimized search-engine friendliness for client websites via enhanced keywords and title-tag selection, thereby driving organic improvements in website rankings.