Errett Cord

Errett Cord Email and Phone Number

Specialist, Search Engine Marketing @ Pacific Dental Services Foundation
Newport Beach, CA, US
Errett Cord's Location
Newport Beach, California, United States, United States
Errett Cord's Contact Details

Errett Cord work email

Errett Cord personal email

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About Errett Cord

Digital marketing leader with 15+ years of expertise in marketing strategy, demand generation, marketing program management, account-based marketing (ABM), paid media marketing, content marketing, and digital analytics. Skilled in executing digital marketing campaigns and creating targeted, search-optimized content across various channels, including SEO, SEM, PPC, email, paid social, video, and display, for enterprise clients in both corporate and agency environments.. Proven success in leading teams and collaborating with stakeholders, clients, and agency partners to deliver high-ROI marketing campaigns on significant digital investments.Accomplishments:★ Increased website traffic by 50% and conversions by 50% while reducing CPA by 10% from implementing a new SEM strategy for Ctrl IQ. ★ Drove a 28% reduction in account churn rates and 20% growth in average ROI on PPC campaigns for James Attorney Marketing (JAM).★ Managed 165 PPC accounts at JAM, with full responsibility for monthly budgets ranging from $5K to $500K.★ Served a diverse portfolio of market-leading brands, including ML Kishigo, NDS Pro, Billabong, Crank Brothers, Falken Tires, and Styles for Less.★ Grew Cord Hosting from the ground up to a client base of 2.5K accounts in just 6 years, resulting in a successful acquisition by Click Technologies.★ Acquired 7 hosting services based in NY, NJ, CA, Canada, and Switzerland for Cord Hosting while retaining 95% of acquired accounts on average.

Errett Cord's Current Company Details
Pacific Dental Services Foundation

Pacific Dental Services Foundation

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Specialist, Search Engine Marketing
Newport Beach, CA, US
Errett Cord Work Experience Details
  • Pacific Dental Services Foundation
    Specialist, Search Engine Marketing
    Pacific Dental Services Foundation
    Newport Beach, Ca, Us
  • Pacific Dental Services Foundation
    Specialist, Search Engine Marketing
    Pacific Dental Services Foundation Jan 2024 - Present
    Irvine, California, United States
    ★ Specialized SEM Specialist with expertise in managing multi-state campaigns for dental offices, delivering comprehensive and actionable insights specifically designed for the dental industry.★ Proven ability to drive patient acquisition and maximize ROI for dental practices through optimized Google Ads and Bing Ads strategies.★ Experienced in performing keyword research, developing compelling ad copy, and optimizing budgets to improve AdRank and drive practice growth.★ Collaborative team player, working closely with cross-functional teams to create cohesive marketing solutions that resonate with dental patients.
  • Ctrl Iq
    Digital Marketing Lead
    Ctrl Iq May 2021 - Jan 2024
    Reno, Nevada, United States
    Leading CIQ's online lead generation within the open-source software community, covering PPC and SEO strategy, execution, and maintenance. Collaborating closely with product management, engineering, and business development teams to create compelling messaging, positioning, digital assets, and enablement for CIQ’s seller channels.★ Researched, identified, and integrated high-performing keywords to optimize SEM campaigns for target audiences and industries.★ Developed and implemented PPC campaigns with compelling ad copy and relevant keywords on Google Ads and Bing Ads to maximize ROI.★ Collaborated with the web development team to enhance landing page quality and user experience in line with ad campaigns.★ Analyzed SEM performance using web analytics tools, monitoring metrics such as CTR, CPA, and conversion and adjusting strategies for improvement.★ Conducted A/B tests for ads, landing pages, and bids to continuously refine and improve the SEM approach.CIQ delivers a broad portfolio of HPC Software and support services across data, applications, platforms, and infrastructure areas. CIQ is the founding partner of Rocky Linux.
  • James Publishing
    Senior Account Manager
    James Publishing Sep 2017 - May 2021
    Costa Mesa, Ca
    ★ Execute tailored local/national SEM and PPC strategies for all accounts as well as regional/local SEO strategies and content for many of the accounts.★ Create customized, comprehensive account KPIs and formalized monthly account performance reporting procedures.★ Leverage Google Analytics to optimize PPC and SEO campaign targeting, reach, and frequency while refining search strategy via a/b testing and iteration.★ Launch real-time web and phone call lead tracking capabilities across all digital channels.
  • Cord Strategies
    Digital Marketing Specialist
    Cord Strategies Jan 2008 - Sep 2017
    Newport Beach, Ca
    ★ Provided strategic direction and operational leadership for complex global projects in digital/content strategy, SEM, digital analytics, and PPC advertising.★ Consulted closely with clients to determine business needs and formulate tailored client strategies, KPIs, and campaigns/analytics solutions.★ Developed customized metrics and reports (using Google Analytics) and delivered insights and analytics at the enterprise level.★ Monitored and made continuous adjustments to campaigns to improve CTR and conversion rates while reporting to clients on campaign performance.
  • Cord Hosting, Inc
    Web Developer/Managing Director
    Cord Hosting, Inc Jan 2001 - Nov 2007
    Newport Beach, Ca
    ★ Established and grew a local web hosting service provider with full P&L responsibility covering sales/marketing, operations, and employee management.★ Delivered end-to-end services in hosting, email, DNS, web design, SEO, and web-based credit card services for corporate, small business, and private clients.★ Expanded the client base to 250 high-value accounts within the first year of operations, eventually growing to 2.5K clients.★ Built systems architecture for servers, from writing technical specifications and executing security measures to creating standards for system upgrades.★ Optimized search-engine friendliness for client websites via enhanced keywords and title-tag selection, thereby driving organic improvements in website rankings.

Errett Cord Skills

Seo E Commerce Strategy Sales Management Training Leadership Web Analytics Digital Marketing Web Project Management Strategic Planning Program Management Start Ups Wordpress Search Engine Optimization Google Analytics Ppc Bid Management Google Data Studio Zoho

Errett Cord Education Details

Frequently Asked Questions about Errett Cord

What company does Errett Cord work for?

Errett Cord works for Pacific Dental Services Foundation

What is Errett Cord's role at the current company?

Errett Cord's current role is Specialist, Search Engine Marketing.

What is Errett Cord's email address?

Errett Cord's email address is ec****@****cord.us

What is Errett Cord's direct phone number?

Errett Cord's direct phone number is +162648*****

What schools did Errett Cord attend?

Errett Cord attended Chapman University.

What skills is Errett Cord known for?

Errett Cord has skills like Seo, E Commerce, Strategy, Sales, Management, Training, Leadership, Web Analytics, Digital Marketing, Web Project Management, Strategic Planning, Program Management.

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