Errin Cecil-Smith Email & Phone Number

Devon, Pa, Us

Washington, Dc, Us

Serving Congresswoman Chrissy Houlahan and the constituents of the Sixth District of Pennsylvania

A consultancy specializing in strategic communications and marketing planning. Client roster includes newly-launched luxury footwear brand helmed by former UGG creative director (Ross & Snow); consumer technology platform for intelligent organization (Adero); 3D printed wellness technology brand specializing in insoles and sandals (WIIVV), and a municipal digital services provider (T4 Spatial).

Santa Barbara, Ca, Us

Kate Farms nourishes those using feeding tubes with the first plant-based liquid formula in the market. Our mission is to make nutrition--regardless of how you consume it--the foundation of health. Kate Farms: All Good Things.

Hired by the former Chief of Innovation at Deckers Brands to lead the rebranding and repositioning for a legacy duty footwear brand sold into large B2B customers such as casual and fine dining restaurant chains, airlines, QSRs, hospitality industry. Developed new DTC website to expand single sales opportunities , partner marketing to drive increased revenue in vertical channels, and launched brand's first advertising and social media marketing campaigns under new brand.

Santa Barbara, Ca, Us

Joined as the Director of Public Relations for the AMPAC region, during which time I helped to create and execute the public relations campaigns for product launches and activations in the Americas and Australia, overseeing partner agencies and launching the first pop up SONOS Studio experience. Also responsible for communications strategy to launch SONOS-owned retail stores and programming and marketing for the Sonos Studio LA. Was promoted to Global Communications role to identify and optimize media opportunities in advance of IPO. Was also responsible for legal and investor communications, working directly with Chief Counsel and head of IR.

Promoted to Director of Global Public Relations at UGG Australia as my final role at Deckers Brands. Responsible for worldwide communications strategy for the brand, from seasonal product launches to crisis communications, developing endorsement strategy with NFL superstar Tom Brady, and ideating and executing brand activations including at the Super Bowl, Coachella and the Sundance Film Festival. Responsible for the Pendleton partnership, and oversaw strategic communications rollout as well as deal points. Named and helped to position innovative new material UGGPure. Oversaw numerous store openings across the globe with in-market retail leaders, and partnered directly with advertising, social and other external agencies to manage and grow the $2B brand.

Goleta, Ca, Us

Promoted from emerging brands group to corporate role, overseeing the global public relations and marketing communications strategies for all Deckers Brands: UGG, Teva, Simple (later shuttered), Tsubo and Ahunu. Partnered with Leadership on acquisition of performance running brand HOKA One One as well as culinary brand MOZO, for which I pioneered and managed partnerships with superstar chefs Marcus Samuelsson, Chris Cosentino, Aaron Sanchez and Cat Cora. Had the pleasure of driving the program with Teva in which we saved the life of Lucky the Penguin and generated global goodwill for the brand and our partner, the Santa Barbara Zoo. Worked directly with CFO and COO for quarterly report-outs, and assisted all brand CEO's and CMO's with growth strategies, partnership negotiation and amplification, influencer relations programs, content and personnel. Acted as spokesperson for this $2B public company and managed all crisis communications and legal communications strategies. Worked directly with the Brand Protection team to maintain trademarks and end IP theft.

Two-year position funded by the Pew Charitable Trusts intended to launch the first digital-only destination marketing campaign. Launched uwishunu after a six-month incubation period during which I partnered with the City of Philadelphia and dozens of community 'makers' across disciplines to develop a Philadelphia-from-the-insiders campaign focusing on the unconventional that makes the city exceptional for travelers. Built multi-market activation strategy that was equally unconventional, from bar-top coasters to a fortune telling machine, uwishunu hit a dozen US and international feeder markets to reach millennial travelers, and the program exists still today.

Promoted to marketing leadership role in 2001, and presided over the creation and execution of the AND 1 Mix Tape initiative, designed originally to provide a gift-with-purchase incentive, eventually growing into a global touring street ball juggernaut and putting the established brands on notice. Responsible for the advertising, player relations, activations, regional marketing, public relations, employee communications and website/ecommerce teams for private company valued at $250M at acquisition. Left the company when it was sold.

Helped to transform this start-up trash talk tee shirt company into a global basketball apparel and footwear brand over a total of almost ten years with the founding team. Served many masters in many roles, primary of which was the public relations and communications group responsible for shaping and sharing the AND 1 story to every 16-year old ballplayer in the world. Managed first of many NBA player relationships when we signed Stephon Marbury to the brand, and continued to manage as we grew to having 20% of the NBA under endorsement agreements. Managed communications around highly divisive signing of and commercial featuring Latrell Sprewell, and oversaw crisis communications when protestors demanded AND 1 be removed from retail stores nationwide because of bawdy trash talk sayings.

Bachelor Of Science, Political Science And Government

Women'S Leadership Institute