Errin Cecil-Smith Email & Phone Number

Devon, PA, US

Washington, DC, US

Serving Congresswoman Chrissy Houlahan and the constituents of the Sixth District of Pennsylvania

A consultancy specializing in strategic communications and marketing planning. Client roster includes newly-launched luxury footwear brand helmed by former UGG creative director (Ross & Snow); consumer technology platform for intelligent organization (Adero); 3D printed wellness technology brand specializing in insoles and sandals (WIIVV), and a municipal.

Santa Barbara, CA, US

Kate Farms nourishes those using feeding tubes with the first plant-based liquid formula in the market. Our mission is to make nutrition--regardless of how you consume it--the foundation of health. Kate Farms: All Good Things.

Hired by the former Chief of Innovation at Deckers Brands to lead the rebranding and repositioning for a legacy duty footwear brand sold into large B2B customers such as casual and fine dining restaurant chains, airlines, QSRs, hospitality industry. Developed new DTC website to expand single sales opportunities, partner marketing to drive increased revenue.

Santa Barbara, CA, US

Joined as the Director of Public Relations for the AMPAC region, during which time I helped to create and execute the public relations campaigns for product launches and activations in the Americas and Australia, overseeing partner agencies and launching the first pop up SONOS Studio experience. Also responsible for communications strategy to launch.

Promoted to Director of Global Public Relations at UGG Australia as my final role at Deckers Brands. Responsible for worldwide communications strategy for the brand, from seasonal product launches to crisis communications, developing endorsement strategy with NFL superstar Tom Brady, and ideating and executing brand activations including at the Super Bowl.

Goleta, CA, US

Promoted from emerging brands group to corporate role, overseeing the global public relations and marketing communications strategies for all Deckers Brands: UGG, Teva, Simple (later shuttered), Tsubo and Ahunu. Partnered with Leadership on acquisition of performance running brand HOKA One One as well as culinary brand MOZO, for which I pioneered and.

Two-year position funded by the Pew Charitable Trusts intended to launch the first digital-only destination marketing campaign. Launched uwishunu after a six-month incubation period during which I partnered with the City of Philadelphia and dozens of community 'makers' across disciplines to develop a Philadelphia-from-the-insiders campaign focusing on the.

Promoted to marketing leadership role in 2001, and presided over the creation and execution of the AND 1 Mix Tape initiative, designed originally to provide a gift-with-purchase incentive, eventually growing into a global touring street ball juggernaut and putting the established brands on notice. Responsible for the advertising, player relations.

Helped to transform this start-up trash talk tee shirt company into a global basketball apparel and footwear brand over a total of almost ten years with the founding team. Served many masters in many roles, primary of which was the public relations and communications group responsible for shaping and sharing the AND 1 story to every 16-year old ballplayer.

Bachelor Of Science, Political Science And Government

Women'S Leadership Institute