Errin Julkunen Pedersen Email & Phone Number

United States

Salt Lake City, Utah, United States

Lead strategic communications and content direction for high-profile projects across technology, finance, CPG, and healthcare industries, developing customized messaging solutions that align with brand objectives and foster engagement.•Guides creative vision and execution for top-tier client projects, ensuring messaging consistency and impact.•Develops multi-channel content frameworks and campaigns that reinforce O.C. Tanner’s mission and strengthen brand positioning across diverse sectors.•Collaborates closely with design, production, and strategy teams to deliver cohesive, insight-driven storytelling that resonates with intended audiences.•Conducts cross-functional workshops, refining brand narratives and aligning messaging with strategic business objectives.

Developed strategic campaigns for Fortune 500 clients, crafting on-brand content that helped embed O.C. Tanner’s suite of apps and services within client cultures.•Created diverse deliverables—including print and web content, video scripts, email campaigns, PPT presentations, direct mail, environmental graphics, naming, and sales proposals—while maintaining focus on overarching strategy, narrative flow, and audience-specific messaging.•Led efforts to define content strategy, narrative direction, and messaging flow tailored to target audiences, enhancing client engagement and brand resonance.•Contributed creative concepts for RFPs, demonstrating the emotional impact and value of O.C. Tanner’s solutions.•Participated in Design Center brainstorming sessions and innovation blitzes, contributing ideas to grow product offerings and enhance overall value.

Salt Lake County, Utah, United States

Focused on B2B content strategy for a major telecommunications client, creating high-impact messaging that supported business objectives and engaged target audiences.•Developed multi-channel campaigns tailored to client needs, enhancing brand positioning within the B2B market.•Partnered with cross-functional teams to deliver cohesive, insight-driven storytelling that met client goals across various digital platforms.•Conducted content workshops, gathering insights to ensure messaging aligned with client priorities and maintained consistency across departments.

Lehi, Utah

Led creative and strategic content direction for the U.S. market, overseeing high-impact campaigns and delivering messaging that resonated with both consumers and distributors.•Directed a team in the creation of diverse content—from product launches and promotional campaigns to social media, video, and digital assets—enhancing brand loyalty and visibility.*Developed messaging frameworks and content strategies that supported marketing objectives across channels, including print, digital, and social media, while ensuring consistency and alignment with brand identity.•Played a key role in shaping brand voice and narrative, guiding creative sessions and brainstorming initiatives to align content with Young Living’s core mission and values.•Collaborated with cross-functional teams, including design, marketing, and product, to drive cohesive campaigns and support strategic business initiatives.•Provided mentorship and direction for junior writers, fostering a culture of creativity, excellence, and continuous improvement within the team.

Greater Salt Lake City Area

Drove strategic communication and marketing initiatives for the Workforce and Economic Development division, enhancing brand visibility and community engagement.•Developed and implemented comprehensive marketing campaigns that promoted key programs, events, and initiatives, elevating the college’s profile within the community and industry.•Created tailored messaging frameworks and content strategies that resonated with diverse audiences, ensuring alignment with the college’s mission and goals.•Collaborated with cross-departmental teams to ensure brand consistency across all media channels, streamlining communications to support a unified college identity.•Led high-profile projects and managed marketing campaigns for major events, coordinating efforts with internal teams to execute press releases, media outreach, and other promotional activities.•Contributed to brand-building efforts for the newly formed division, developing cohesive marketing materials such as catalogs, brochures, and advertisements to increase program visibility.

Supported university-wide student research initiatives, providing operational and strategic leadership to advance the goals of the Office of Engaged Learning. Developed and executed high-profile events and communications that highlighted the university’s research and academic achievements.•Wrote executive speeches, presentations, and correspondence, enhancing visibility for institutional leadership.•Planned and executed marketing strategy for events such as the Presidential Lecture Series and Engaged Learning Week.•Managed program budget, ensuring alignment with strategic objectives and resource efficiency.Contributed to strategic planning efforts, collaborating with administrators to advance campus-wide student research initiatives.

Salt Lake City, Utah, United States

Provided strategic leadership to elevate the library’s presence and impact in the community, aligning programming and marketing efforts with organizational goals and fostering collaborative partnerships.•Developed and implemented a strategic social media presence, expanding the library’s reach and engaging the community with relevant content that reinforced the library’s mission.•Built and maintained relationships with local organizations and stakeholders to create impactful, collaborative programs that addressed community needs and enhanced public engagement with library resources.•Led programming alignment initiatives, ensuring that events and resources were strategically designed to meet the library’s broader objectives and address community interests.•Secured grant funding through well-crafted proposals, enabling the library to launch new programs and extend services to underserved populations.•Provided strategic direction to a team of librarians, supporting them in developing programs and initiatives that strengthened the library’s role as a vital community resource.

Oversaw academic support and administrative operations within the Communications Department, ensuring effective resource management and faculty support. As an adjunct instructor, provided students with a strong foundation in critical thinking, writing, and effective communication.•Managed content and updates for public-facing and internal communication channels.•Established budget guidelines to support department needs and enhance program offerings.•Documented business processes, streamlining workflows and supporting faculty in daily operations.•Guided students in developing clear, persuasive writing and analytical skills in introductory courses in Communications.

Executive Mba

Bachelor Of Science (Bs), English Language And Literature/Letters

B.S., Philosophy

Activities and Societies: News Editor/Editor at Large—The College Times; President/Founder Gender Studies Club; Director/Producer.