Responsible for building and developing Sana Commerce's Digital Marketing team. Improve internal marketing tech stack and translated renewed company strategy and value proposition into new digital marketing strategies. (Paid, SEO, Marketing Automation, Website). - Recruited, lead and developed a team of 5-11 digital marketing specialists.- Establish the digital marketing roadmap and yearly/quarterly strategy for tech stack development, channel innovation, testing initiatives and measurement and dashboarding.- Drive a global digital channel development strategy to accelerate the growth of our key marketing channels in a cost-effective, agile way. - Identify new growth accelerators by experimenting with marketing tools and new marketing channels.- Rolled out a Account-Based Marketing tool (6Sense) to improve marketing initiatives.- Product Owner for the Sana Commerce website (www.sana-commerce.com), responsible for continuous development of the platform together with an external agency via Agile Scrum Sprints

Responsible for building and developing Sana Commerce's global Digital Marketing team. Created compelling digital marketing strategies (Paid channels, SEO, Marketing Automation/Email & Website) that aligned with Sana Commerce's value proposition and marketing strategies.- Defined digital marketing roadmap and yearly/quarterly strategy for tech stack development, channel innovation, testing initiatives and measurement & dashboarding.- Drive a global digital channel development strategy to accelerate the growth of our key marketing channels in a cost-effective, agile way. - Identify new growth accelerators by experimenting with marketing tools and new marketing channels.- Product Owner for the Sana Commerce website (www.sana-commerce.com), responsible for continuous development of the platform together with an external agency via Agile Scrum Sprints

- Accountable for the day-to-day digital marketing performance, including Marketing Automation & Email Marketing, Website and Paid (Display, Paid Search, Paid Social).- Developed in-house campaign tracking and implemented attribution modelling tool (Bizible, now Marketo Measure).- Lead rebranding and repositioning of Sana Commerce's website (www.sana-commerce.com) internally and with external agency.

As a digital marketer my expertise lies in the field of web management and analytics. I’m responsible in my organization for the implementation, maintenance and analytics of five website domains. Working on a daily basis on conversion optimization, A/B testing, technical website improvement and executing online campaigns.

Responsible for marketing initiatives to stimulate website performance and brand awareness through various marketing channels.