Donovan brings more than a decade of experience in business & data analytics, digital marketing and strategy. Leading the growth and retention of McClatchy's digital services, Donovan has played an instrumental role in the agency’s digitally focused business transformation. He has helped establish a data-driven culture throughout the agency while assisting clients in achieving exceptional bottom-line growth through applied data and research, business analytics and digital strategies with robust, multi-channel marketing campaigns. He has led digital programs, campaigns and analytics solutions for T-Mobile, Metro PCS, MLB, Amazon, Alaska Airlines, Princess Cruises, Eddie Bauer, Les Schwab, Ace Hardware, Cedars-Sinai Hospital, Union Bank, Coffee Bean, Washington State Lottery, Woodland Park Zoo, Seattle International Film Festival, Visit Seattle, KEXP, EMP Museum, Seattle Symphony, Bumbershoot and many others. Before joining McClatchy, Donovan spent his career within Publicis Groupe, WongDoody (Infosys) and Billups.Areas of Expertise: Business & Web AnalyticsSearch Engine Optimization (SEO)Search Engine Marketing (SEM) - Google, BingConversion Rate Optimization (CRO)E-Commerce (inc. Amazon, Shopify, Instacart, Kroger, Walmart)Digital & Social Media Advertising (Various DSPs, Facebook/IG, Twitter, Snap, TikTok, LI)Audience Analysis & SegmentationData Modeling & VisualizationBehavioral & Customer Acquisition Analysis